Ginormous 3D Artwork Celebrates the Intersection of Art and Technology

A passerby taking a picture of LG's massive, high-definition digital billboard in Time Square, New York displaying the artwork of David McLeod

LG's digital billboard in Time Square, New York displaying an animation for LG SIGNATURE OLED Z representing the infinite and rich color of the product

LG's digital billboard in Time Square, New York displaying an animation of plump grapes representing the function of LG SIGNATURE Wine Cellar

LG's digital billboard in Time Square, New York displaying an animation representing the function of LG SIGNATURE Refrigerator

LG's digital billboard in Time Square, New York with an image of LG SIGNATURE Wine Cellar against a purple background

LG's digital billboard in Time Square, New York with an image of LG SIGNATURE Washer and Dryer against a black background

LG's digital billboard in Time Square, New York with an image of LG SIGNATURE Refrigerator against a black background

LG's digital billboard in Time Square, New York displaying an animation representing the function of LG SIGNATURE Washer and Dryer

LG's digital billboard in Piccadilly Circus, London displaying an animation representing the function of LG SIGNATURE Refrigerator

A close-up photo of LG's digital billboard in Piccadilly Circus, London with an animation representing LG SIGNATURE Refrigerator

LG's digital billboard in Piccadilly Circus, London displaying an animation representing the function of LG SIGNATURE Washer and Dryer

A close-up photo of LG's digital billboard in Piccadilly Circus, London with an animation representing LG SIGNATURE Washer and Dryer

LG's digital billboard in Piccadilly Circus, London displaying an animation representing the function of LG SIGNATURE Wine Cellar

A close-up photo of LG's digital billboard in Piccadilly Circus, London with an animation representing LG SIGNATURE Wine Cellar

LG's digital billboard in Piccadilly Circus, London displaying an animation representing the function of LG SIGNATURE OLED R

A close-up photo of LG's digital billboard in Piccadilly Circus, London with an animation representing LG SIGNATURE OLED R