LG x NCAA Partnership

Game day action, powered by LG

The stakes are high. Champions could become legends. The defeated, forgotten. Bragging rights are always up for grabs. Feel the excitement of every game as you rally around your favorite NCAA^® teams. Because when you can't be there in person, with LG you'll be there in spirit.

LG Life's Good Coaches Award

Congrats to these champs

Join us in celebrating two exceptional coaches who went above and beyond in championing mental health and wellness for NCAA student-athletes. Thank you for your unwavering dedication to help your teams thrive and succeed—in sport and in life.

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2024 LG LIFE'S GOOD COACHES AWARD WINNER

Yasmin Farooq

University of Washington
Head Coach, Women's Rowing Team
Division I

Yasmin Farooq is entering her 9th season as the head coach of the University of Washington women's rowing team. In Farooq's first season with the Huskies in 2017, her team swept the NCAA Championship for the first time in history, then repeated the feat in 2019 setting NCAA records in all three events. Farooq spent the first 10 years of her collegiate coaching career at Stanford University, where she helped the Cardinal win its first-ever Pac-12 and NCAA titles in rowing. She has been named Pac-12 coach of the year six times and national coach of the year three times. Farooq is a two-time Olympian and world champion in rowing. She was inducted into the USRowing Hall of Fame in 2014 and awarded the Ernestine Bayer Woman of the Year award by USRowing in 2017. Farooq is a graduate of the University of Wisconsin where she was a national champion and captain of the rowing team. In 2021, she was inducted into the Wisconsin Athletics Hall of Fame.

2024 LG LIFE'S GOOD COACHES AWARD WINNER

David Lynn

Oklahoma Christian University
Head Coach, Men's Golf
Division II

David Lynn begins his 24th year as the head men's golf coach at Oklahoma Christian heading into the 2024-25 season.

Most recently, David Lynn led the Eagles to the Lone Star Conference Championship in 2023, followed by a runner-up finish in 2024. On the national stage, the Eagles achieved back-to-back NCAA Division II Runner-Up finishes in 2022 and 2023 and advanced to the NCAA Semifinals in 2024. The 2024 season also saw four GCAA All-America selections and three Cobalt Golf Academic All-Americans.

Since joining the Lone Star Conference in the 2019-20 season, Lynn has been named LSC Coach of the Year three times and has produced 17 All-Conference selections, including 12 First Team honorees, three Second Team selections, and two Honorable Mention recipients.

Celebrating coaches who care thumbnail image.

Take a moment to chill out before the big game as the LG Life's Good Fan Lounge rolls onto select campuses nationwide. Grab your friends, kick back and get in the zone with tons of exclusive swag and prizes as the most electrifying rivalries in college football kick off.

Laundry
Quarterback

Claim the high score and “load” up on prizes by throwing footballs through our life-size WashTower™.

LG WashCombo™
Dunk Booth"

Now's your chance to dunk on the opposing fans—literally. Make a splash at our WashCombo dunk tank!

Game Day Groove
Video Booth

Show off your best touchdown dance moves for a chance to be featured on our OLED TVs—and on social media!

Life's Good
Cornhole

Earn bragging rights against your friends! Spot our LG washers to compete in this tailgate classic.

How to enter

Your ticket to the Fan Lounge

To access the LG Life's Good Fan Lounge and win special prizes, spot our LG StandbyME Go station at each participating tailgate above. Enter your information and voila—you'll be a part of the ultimate fan experience. Enjoy everything the Fan Lounge has to offer, powered by LG!

An LG original series

Catch all the campus action

From backpacks to buzzer-beaters, join us for an exclusive behind-the-scenes look into the playbooks of dozens of historic campus matchups, spanning football, tennis, rowing and more! Stream The Rivalries playlist now on NCAA Championships Channel 100 and on demand via the LG Channels Home App.

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LG's Championship channel 100

Catch every win

Experience every season of NCAA fever-pitch championship excitement in your favorite sports—basketball, soccer, swimming, wrestling, volleyball, lacrosse and more. Go to the NCAA Championship Channel—100 on your LG OLED TV—to watch the big games with live and Video On Demand content, plus exclusive original programming.

An LG original podcast

Impactful, positive, real

LG is raising awareness for the issue of student-athlete mental well-being through Transparent Conversations, our multi-episode, traveling podcast hosted by broadcaster Taylor Rooks. Each episode brings the power of conversation to campuses across the country with straight talk about the pressures and challenges we all sometimes face—in sport and in life.

See Episodes