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Game day action, powered by LG hero for desktop. Game day action, powered by LG hero for mobile.

Game day action, powered by LG

The stakes are high. Champions could become legends. The defeated, forgotten. Bragging rights are always up for grabs. Feel the excitement of every game as you rally around your favorite NCAA® teams. Because when you can't be there in person, with LG you'll be there in spirit.
The LG Life's Good Coaches Award
Thank you for nominating your wellness champions
Thank you for your nominations and for supporting our mission of recognizing the coaches who make a difference both on and off the court. Judging is currently underway—our all-star panel includes NCAA Director of Championships Engagement Ellen Lucey, LG Chief Marketing Officer Louis Giagrande, NBA player Kevin Love and former NCAA student-athlete Cailin Bracken. Check back soon to see which of your coaches will be named the Most Outstanding Mental Health Advocates!
LG Donates $100,000 desktop thumbnail
LG Donates $100,000 desktop thumbnail
The LG Life's Good Coaches Award
Thank you for nominating your wellness champions
Thank you for your nominations and for supporting our mission of recognizing the coaches who make a difference both on and off the court. Judging is currently underway—our all-star panel includes NCAA Director of Championships Engagement Ellen Lucey, LG Chief Marketing Officer Louis Giagrande, NBA player Kevin Love and former NCAA student-athlete Cailin Bracken. Check back soon to see which of your coaches will be named the Most Outstanding Mental Health Advocates!
Celebrating coaches who care thumbnail image. Celebrating coaches who care thumbnail image.
Take a moment to chill out before the big game as the LG Life's Good Fan Lounge rolls onto select campuses nationwide. Grab your friends, kick back and get in the zone with tons of exclusive swag and prizes as the most electrifying rivalries in college football kick off.
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Laundry
Quarterback
Claim the high score and “load” up on prizes by throwing footballs through our life-size WashTower™.
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LG WashCombo™
Dunk Booth"
Now's your chance to dunk on the opposing fans—literally. Make a splash at our WashCombo dunk tank!
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Game Day Groove
Video Booth
Show off your best touchdown dance moves for a chance to be featured on our OLED TVs—and on social media!
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Life's Good
Cornhole
Earn bragging rights against your friends! Spot our LG washers to compete in this tailgate classic.
How to enter
How to enter

Your ticket to the Fan Lounge

To access the LG Life's Good Fan Lounge and win special prizes, spot our LG StandbyME Go station at each participating tailgate above. Enter your information and voila—you'll be a part of the ultimate fan experience. Enjoy everything the Fan Lounge has to offer, powered by LG!
An LG original series

Catch all the campus action

From backpacks to buzzer-beaters, join us for an exclusive behind-the-scenes look into the playbooks of dozens of historic campus matchups, spanning football, tennis, rowing and more! Stream The Rivalries playlist now on NCAA Championships Channel 100 and on demand via the LG Channels Home App.
LG's Championship channel 100 image LG's Championship channel 100 image LG's Championship channel 100 image LG's Championship channel 100 image
LG's Championship channel 100

Catch every win

Experience every season of NCAA fever-pitch championship excitement in your favorite sports—basketball, soccer, swimming, wrestling, volleyball, lacrosse and more. Go to the NCAA Championship Channel—100 on your LG OLED TV—to watch the big games with live and Video On Demand content, plus exclusive original programming.
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An LG original podcast

Impactful, positive, real

LG is raising awareness for the issue of student-athlete mental well-being through Transparent Conversations, our multi-episode, traveling podcast hosted by broadcaster Taylor Rooks. Each episode brings the power of conversation to campuses across the country with straight talk about the pressures and challenges we all sometimes face—in sport and in life.

Shop our all-star lineup

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OLED65C4PUA
65 inch Class LG OLED evo C4 4K Smart TV 2024
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LDPH7972S
Smart Top Control Dishwasher with 1-Hour Wash & Dry, QuadWash® Pro, TrueSteam® and Dynamic Heat Dry™
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SC9S
LG Soundbar C with Dolby Atmos® and Synergy Bracket 3.1.3 channel
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LF29S8365S
29 cu. ft. Smart InstaView® Door-in-Door® Standard-Depth MAX™ 4-Door French Door Refrigerator with MyColor™
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LSGL6335F
6.3 cu ft. Smart wi-fi Enabled ProBake Convection® InstaView® Gas Slide-In Range with Air Fry
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MVEL2033F
2.0 cu. ft. Smart Over-the-Range Microwave
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A931KWM
CordZero™ All in One Cordless Stick Vacuum with Auto Empty & Dual Floor Max Nozzle (A931KWM)
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AS601HBB0
LG PuriCare™ 360 with NanoFiber True HEPA
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DLEX8600BE
7.3 cu. ft. Ultra Large Capacity Rear Control Electric Dryer with LG EasyLoad™ Door, AI Sensing and TurboSteam™
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DLEX6500W
7.4 cu. ft. Smart Front Load Electric Dryer with AI Sensor Dry & TurboSteam™ Technology
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WKEX200HBA
Single Unit Front Load LG WashTower™ with Center Control™ 4.5 cu. ft. Washer and 7.4 cu. ft. Electric Dryer
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S5WBC
LG Styler® Steam Closet with TrueSteam® Technology and Exclusive Moving Hangers
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