Press Release

Laundry gets a new dimension with the latest ultra-premium LG SIGNATURE TWINWash™ Washing Machine

Dubai, UAE: 26 September 2017 – Elegantly crafted for the most discerning home makers across the region, the unique LG SIGNATURE Twin Wash™ washing machine is now available for consumers across the GCC, setting a new benchmark of excellence in the world of home appliances while turning a daily chore into a coordinated symphony of style and performance.

The LG SIGNATURE TWINWash™ washing machine is part of the LG SIGNATURE brand which is LG Electronics’ most premium line of home appliances and home entertainment products. The brand combines the best of LG’s cutting-edge technology and world-class design with exquisite attention to detail for today’s most discerning consumers.

“Conceptualized for artistic supremacy and built for exceptional performance, the LG SIGNATURE washing machine has the potential to enhance the look and feel of any room in which it is placed,” said Kevin Cha, President LG Electronics Middle East & Africa. “This product is a testament to the commitment of our phenomenal team of designers and engineers at LG to develop the most breathtakingly beautiful washing machine without compromising on efficiency and performance.”

Offering innovative and premium washing solutions, the latest ultra-premium washing machine is all about efficiency, helping you get more clothes cleaner in less time by washing two separate loads simultaneously. The unique-looking washing machine is an advanced version of the LG TWINWash™ washer. This premium 24-inch front load washing machine is more durable, more convenient and more sophisticated than ever and features the unique pedestal TWINWash™ Mini under the main unit. TWINWash™ Mini washer helps you to give special care for special loads of laundry.

Placed under a traditional LG front-load washer, the TWINWash™ Mini is specifically designed to wash small, custom-care laundry loads. Its compact size is perfect for special care items where it’s preferred to wash separate from normal loads (e.g., intimates, delicates, and active wear).

The TWINWash™ Mini and front-load washer can operate simultaneously or independently, so the user can wash one load in hot and one load in cold water at the same time. Users can also start or stop a cycle or open the door on either washer without interrupting the other. While the front load washer and dryer is equipped with a 12 kg washing capacity and a 7 kg drying capacity, the bottom pedestal-washer features a 2 kg washing capacity enabling home makers to speed up their laundry sessions.

Featuring LG’s TurboWash^® technology helping users save up to 30 minutes per cycle, even on larger loads, without sacrificing cleaning performance, this unique technology is different from conventional speed spin cycles, which are only intended for small, lightly soiled loads. Likewise, the twin sprays in the front of the washer quickly spray a concentrated detergent solution directly onto the clothes for quick soaking, while an atomizing rinse spray shoots out tiny, pressurized water particles and pushes them through the load as the drum spins, saving both water and time.

The minimalistic design of the LG SIGNATURE washing machine is highlighted by the beautiful touch-enabled Quick Circle™ User Interface which is embedded on the glass door. Positioned at a 17 degree angle, the panel is easy to see when standing.

The Push Open washing machine door can be opened with a slight push, even when the user’s hands are full. Meanwhile, the washer’s enamel coating not only gives it a sleek, sophisticated look, but also repels fingerprints and corrosion.

The washing machine also comes equipped with LG’s proprietary Centum System™ which improves the washing machine’s durability and energy efficiency with an advanced suspension system. Noise emitted while the washing machine is in operation is greatly decreased because the Centum System™ minimizes the tub’s vibrations during a wash cycle.

Last but not the least, the machine is loaded with all of the smart connectivity features that come with being a part of the SmartThinQ™ series, meaning consumers can receive smartphone notifications when the detergent tank is empty, download the specialized wash cycles, save frequently used wash cycles and track the amount of water and electricity used.

“At LG we are constantly striving to create intuitive user experiences and make people’s lives even smarter. The user friendly design and Smart ThinQ application introduces users into a truly connected world and we are excited for the opportunities that we will create for our incredible users,” added Cha.

LG twin washing machines are equipped with Direct Drive motors, which use fewer moving parts and allow for highly efficient operation. Backed with a 10-year guarantee. All LG SIGNATURE products will be available at the LG Electronics Brand Shops across the region. For more information on the LG SIGNATURE brand, its cutting-edge products and the LG SIGNATURE Gallery, please visit LG SIGNATURE.com

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About LG Electronics Middle East & Africa Regional Headquarters

LG Electronics Middle East & Africa (MEA) is the regional headquarters for LG Electronics based in Dubai responsible for the vast area from Western Sahara to Pakistan and from Turkey to South Africa. The MEA headquarters oversees operations in 23 countries comprised of 12 subsidiaries, 11 branch offices and 3 manufacturing facilities, covering sales across 35 countries. Employing more than 2,000 local workers, LG’s MEA headquarters is the hub for strategic governance of the company’s business in the region and provides support to country offices in the areas of marketing, human resources, training and procurement, among others.

Media Contacts:

Padma Venu
Regional PR Manager/MEA RHQ Marketing Team
Tel: +971-4-279-9507 (Ext. 507)
E-mail: Padma.venu@lge.com

LG-One

Hiba Abou Ghazale
Telephone: +971 4 553 9543
Fax: +971 4 553 9554
Email: hiba.aboughazale@lg-one.com