Press Release

LG launches new AI-powered premium LG G7 ThinQ+ flagship for GCC consumers

The LG G7 smartphone is the all-round cutting-edge smartphone with a brighter display, superior camera, precision audio and a host of AI functions that set it above the competition

DUBAI, 08 July, 2018 — Following a successful rollout of the latest LG G7 ThinQ+ smartphone in South Korea, the Americas and Europe, LG has now launched its premium flagship smartphone in the GCC. The LG G7 ThinQ+ marks LG’s first G-series flagship phone with AI capabilities built-in, redefining how ‘smart’ a smartphone can be. The latest smartphone also comes with a host of new features and upgrades.

Qualcomm’s fastest Snapdragon 845 mobile platform gives the LG G7 ThinQ+ the computing power for its advanced AI functions, which starts with its innovative AI CAM. The new LG G7 ThinQ+ comes with a redesigned wide-angle 16MP rear dual camera set-up, and an 8MP front camera, that harness the power of AI for the most impressive images. The AI CAM allows users to automatically optimise shots based on subject matter. In other words, the AI can not only identify different subjects in the frame, but optimise images based on the type of subjects you are trying to capture. Additionally, the Super Bright Camera technology automatically brightens dimly-lit objects by a magnitude of four without additional noise or grain, ensuring you always have the sharpest, clearest images.

The LG G7 ThinQ+’s also features LG’s brilliant Super Bright Display technology. With a brightness of 1000nits, the display can render vivid colours even under the brightest lighting conditions. The 6.1-inch QHD+ (3120 x 1440) display with a 19.5:9 FullVision screen ratio is housed in a form factor that is perfectly designed for use with one hand.

To help consumers take advantage of helpful voice commands and the AI features of Google Assistant, the LG G7 ThinQ+ offers a dedicated Google Assistant Key that provides quick and easy access to Google Assistant – a first for a smartphone. Faster and less obtrusive in public than saying, “OK Google,” the Google Assistant Key provides a convenient way to get more things done with voice than ever before. LG has also incorporated Super Far Field Voice Recognition (SFFVR) that can recognise voice commands from up to five meters away, making the G7 as effective as a home smart speaker – listening for and responding to requests from across the room – as a smartphone that is close at hand.

“For consumers looking for the best all-round premium smartphone that will remain relevant and current for years to come, the LG G7 ThinQ+ has few parallels. We are very proud to be able to bring the LG G7 ThinQ+ to reality after intensive R&D, and we are equally excited to bring this premium smartphone to our GCC customers,” said Kevin Cha, President, LG Electronics Middle East & Africa. “The built-in AI capabilities of the LG G7 ThinQ+ will change the way people interact, not just with their phones, but with everyday appliances around them, and also affect the way they plan their days and routines.”

For audiophiles looking to get the most out of their audio collections, the onboard Hi-Fi Quad DAC, DTS:X and earphone jack make the LG G7 ThinQ+ the perfect choice. The LG G7 ThinQ+ also boasts the Boombox Speaker that generates twice the bass of typical smartphones via its large resonance chamber that amplifies audio when placed on a solid wood or metal surface.

The LG G7 ThinQ+ smartphone is now available across the GCC at all major stores, online retailers and the LG Brand Shops starting at AED 3,359 (Incl. VAT). For more information on the LG G7 ThinQ+ and its AI capabilities, please visit www.lg.com/ae

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About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, visit www.LG.com.

Media Contact

LG Electronics Gulf FZE
Maddan Saawant
Tel: +9714-350 9500
Fax: +9714-334 4304
Email: maddan.saawant@lge.com

LG-One

Hiba Abou Ghazale
Telephone: +971 4 553 9543
Fax: +971 4 553 9554
Email: hiba.aboughazale@lg-one.com