Press Release
Corporate
09/19/2018
LG SIGNATURE Refrigerator: Sophisticated design and
contemporary functionality come together perfectly in
five ways
Minimalism and seamless integration into a premium lifestyle, the LG SIGNATURE InstaView Door-in-Door™ Refrigerator epitomizes LG’s pure ‘Art of Essence’ ethos
Dubai-UAE: 19 September 2018 - As a global leader in bringing revolutionary technology to its customers, LG is always striving to refine its products, bringing together enhanced functionality and stunning design in the pursuit of perfection. The culmination of these efforts is the LG SIGNATURE collection of appliances which includes the LG SIGNATURE Refrigerator featuring LG’s InstaView Door-in-Door™ technology that radically redefines one of the most essential household appliances with its cutting-edge technology and stunning design.
LG SIGNATURE is the result of LG’s ‘Art of Essence’ design ethos, giving consumers the highest performance, minimalistic design, and innovative usability with exquisite attention to detail. “At LG, our philosophy recognizes the value of aesthetics and its impact on functionality. LG SIGNATURE is a reflection of this ethos, transforming something beyond a mere appliance into décor for the home. This is the pursuit of perfection for LG, and we are very proud to bring the LG SIGNATURE refrigerator to discerning GCC consumers, giving them not only the most functional fridge, but a piece of art for their home,” said Mr. Kevin Cha, president of LG Electronics Middle East and Africa.
The LG SIGNATURE Refrigerator featuring acclaimed and award-winning InstaView Door-in-Door™ technology offers consumers convenient, intelligent features, housed in an exquisitely crafted textured steel body that is the pinnacle of elegant design. Here are five standout features of the LG SIGNATURE Refrigerator that encapsulates the perfect blend of sophistication and functionality:
Knock twice, open once
Two quick knocks on the stunning sleek mirrored glass panel illuminates the fridge, allowing you to see inside the easy access compartment without ever opening the door. As a result, the LG SIGNATURE Refrigerator is not just convenient, but energy-saving as well, helping keep food inside fresher for longer by preventing cold air loss.
Exquisite finish
In keeping with the ‘Art of Essence’ design ethos, the LG SIGNATURE Refrigerator is designed to make the ultimate style statement. From its textured stainless steel finish that is made to be scratch-resistant, and its premium LED lighting, Platinum Fresh Wall interiors, and sleek Eclipse Display, the LG SIGNATURE Refrigerator is in a class of its own.
A fridge that senses you
With the Auto Open Door feature, the LG SIGNATURE Refrigerator knows when you are close. The smart sensor detector at the foot of the refrigerator automatically opens the door for you when you are near. Just step on the "Door Open" light projection on the floor in front of the refrigerator and the door gently opens.
Intelligently designed storage
Premium LED lighting under each shelf illuminates the entire fridge, even when it is full thanks to an intelligent design approach. The freezer drawers are also automated, giving you easy access to your frozen foods. The Auto Open Drawer feature automatically pulls out all the freezer drawers helping you store and organise your food in the best way possible.
Clean fridge, clean you
With Platinum Fresh Wall, the LG SIGNATURE Refrigerator offers users a perfectly crafted stainless steel interior that helps maintain cold air inside, and a premium look. Together with the FRESHShield™ Cooling feature, the fridge creates a thermal barrier using cold air to maintain temperatures and lock in freshness. Additionally, the Hygiene Fresh+™ Fresh Air Filter forces air circulation inside, and a dedicated fan helps deodorise the air so everything stays and smells fresh and clean for a healthy family.
The LG SIGNATURE Refrigerator is also fully compatible with LG’s SmartThinQ™, allowing users to control their refrigerator using their smartphone from outside the home. Users can set the refrigerator temperature, control Express Freeze and Hygiene Fresh+™ operations, and diagnose appliance problems all from the connected application.
To find out more about the new LG SIGNATURE Refrigerator, please visit http://www.lg.com/ae/lg-signature-products.
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Appliance & Air Solution Company
LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.
Media Contacts:
Karima Karmouzi
PR Manager/MEA RHQ Marketing Team
Tel: +971-4-279-9507
Email: karima.karmouzi@lge.com
LG-One
Ghida Kleibo
Account Executive
Tel: +971 55 981 7353
Email: ghida.kleibo@lg-one.com