Press Release

LG STYLER HERALDS FUTURE OF TOTAL CLOTHING CARE

Set to Unveil Elegant Styler with Black Tinted Mirror Glass at CES, 
LG Challenges Conventional Wisdom When it Comes to Wardrobe Management

DUBAI, Jan. 05, 2019 — LG Electronics (LG) is showcasing its compelling vision for total clothing care with the revolutionary Styler system at CES 2019. Headlining the lineup will be the new LG Styler Black Tinted Mirror Glass Door, a CES 2019 Innovation Award winner. LG will also demonstrate captivating large capacity concept models for the future and a Smart Mirror with AI service for an entirely new virtual fashion experience.

The premium LG Styler Black Tinted Mirror Glass Door brings functionality and elegance to the home with a refined, modern design and the ability to keep clothes hygienically clean and looking their very best. The new tinted black-glass door exudes sophistication while the unit goes about effortlessly and conveniently refreshing up to four garments – including a pair of pants in the door – simultaneously. The inclusion of Smart Diagnosis™ and SmartThinQ™ offers users the benefit of fast, accurate support and the ability to tap into the Google Assistant with only one’s voice.

At the core of the Styler is LG’s TrueSteam™ technology which eliminates over 99.9 percent of the germs and bacteria found in clothing to keep one’s wardrobe hygienically clean*. Clothes placed on the moving shake out wrinkles and unpleasant odors while Gentle Dry removes moisture quickly and thoroughly. Heat Pump Drying reduces energy consumption by recycling heat from the hot, moist air inside the Styler and Pants Crease Care ensures a neat, tidy look by eliminating wrinkles and creating a crisp crease-line without an iron.

In addition to the new Styler, visitors to CES 2019 will be able to experience LG’s total clothing solution of tomorrow. Designed for bigger families, the large capacity Styler is an expanded version of the Styler Black Tinted Mirror Glass Door that can accommodate five garments on moving hangers (including full-length coats) as well as a pair of pants in the door. In addition to the Styler of tomorrow, LG is giving the public a look at the bedroom of the future with its Smart Mirror with AI virtual tailored service. This LG ThinQ mirror can deliver a customized experience with intelligent fashion suggestions and virtual fittings, enabling customers to purchase clothes without having to try them on in a store.

“With a sleek design and highly effective performance, the elegant black LG Styler takes in-home clothing care to the next level,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “We are enthusiastic about expanding Styler’s capabilities and appeal to new customers who are unaware that there is more to wardrobe management than washing with water and dry cleaning.”

See what other exciting innovations LG is bringing to this year’s CES by tuning in to the livestream of LG’s CES press conference (https://youtu.be/_5YhmzjNrSM) at 8:00am PST on January 7, 2019. And visitors to CES from January 8-11 are encouraged to stop by booth #11100 in the Las Vegas Convention Center to experience the full breadth of LG’s clothing care solutions.

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* Certified by the British Allergy Foundation.

About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as futuristic products featuring artificial intelligence. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better for consumers around the world by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more information, visit www.LGnewsroom.com

Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Tel: +9714-350 9500

Fax: +9714-334 4304

Email: karima.karmouzi@lge.com

LG-One

Aaron Budwal

Email: aaron.budwal@lg-one.com