Press Release

LG’S ADVANCED 2019 SOUNDBARS RAISE THE BAR FOR HOME THEATER AUDIO AT CES 2019

Featuring CES Best of Innovation Winner, Latest Range of

LG Soundbars Provide Premium Performance with AI Capabilities

DUBAI, UAE – 03 January 2019: LG Electronics (LG) is set to delight home theater enthusiasts around the globe yet again with the introduction of its latest soundbar lineup at CES 2019.

The company’s new soundbars deliver superior sound quality through a collaboration with Meridian Audio – pioneers of High-Resolution Audio – along with smart functionality and a sleek, modern design. Delivering strong, multi-dimensional sound that fills every corner of the room and equipped with the convenience of AI, LG’s 2019 lineup creates truly immersive user experiences and features two CES Innovation Award recipients (models SL9YG and SL10YG). LG’s premium SL9 rose above the competition in its category to take home the coveted Best of Innovation title.

Working closely with Meridian, LG continues to improve sound quality across its product portfolio, extending its evolving technology to three soundbar models (models SL10YG, SL9YG and SL8YG) this year. The collaboration goes far beyond basic fine-tuning or the adoption of feature-sets, with both companies joining forces to engineer sound delivery for a truly unrivalled listening experience. Drawing on 25 years of experience as the masters of Digital Signal Processing, Meridian’s Bass & Space technology improves the soundstage and envelops listeners in rich, uncompromising sound and strong bass. Together with its Image Elevation technology designed to lift the soundstage and envelops listeners in rich, uncompromising sound in a more lifelike way to boost listeners’ sense of immersion, Meridian creates a true cinematic experience, delivering powerful surround sound like no other.

Able to up-mix two-channel audio to multiple, distinct channels without generating any distortion while maintaining tonal balance, the Meridian Upmix technology increases sound immersion by improving the sound field while upgrading the clarity of vocals and lead instruments. With these exclusive and cutting-edge enhancements, the premium user experience is elevated by LG’s 2019 lineup.

LG’s high-end soundbars (models SL10, SL9 and SL8) support both Dolby Atmos and DTS:X. With these two acclaimed technologies, users can enjoy breathtakingly realistic surround sound that seems to come from multiple directions and depths. With some of LG’s premium soundbars supporting high-resolution audio via an advanced processing algorithm that can upscale conventional file formats, the output comes even closer to studio quality. To bolster the already solid output and detailed soundscape of LG’s latest soundbars, users can add the Wireless Rear Speaker Kit* to achieve a more cinema-like experience.

In addition to superior sound, clarity and richness, LG’s new lineup of soundbars offer the convenience of AI smart connectivity and voice recognition with the built-in Google Assistant. Users can control their LG soundbar and get information with a simple command such as, “Hey Google, increase the volume,” or “Hey Google, what artist is playing?” Compatibility with the Google Assistant-enabled smart products make it possible to control connected devices throughout the home via voice command. Simply say, “Hey Google, ask LG to turn on the air purifier,” to the soundbar to make adjustments without leaving the couch.

The 2019 LG soundbars have a sleek, understated design that perfectly matches the chic style of LG’s exceptional OLED TVs, creating a seamless aesthetic when placed beneath one of the company’s next-generation TVs. At only 57mm deep, the LG SL9 can also be installed flush to the wall for a clean, streamlined appearance that saves space and makes a sophisticated statement. An integrated gyroscope sensor gauges the position of the product (fixed to a wall or on a flat surface), adjusting sound directionality to guarantee the optimal listening experience. With its distinctive form, LG’s game-changing SL9 picked up a Best of Innovation honor at the 2019 CES Innovation Awards.

“LG’s 2019 soundbars deliver amazing performance tuned in close partnership with Meridian Audio with the convenience of smart AI connectivity,” said Kim Dae-chul, head of LG Home Entertainment Company’s audio and video business. “The high-quality sound and versatility of our newest lineup takes home entertainment to a whole new level and satisfies a growing demand for premium soundbar solutions that provide impressive listening experiences, greater convenience and stylish, modern aesthetics.”

Visitors to LG’s booth in the Las Vegas Convention Center (Central Hall #11100) during CES 2019 will experience firsthand the award-winning the 2019 LG soundbar models.

To find out more about LG’s line of Sound Bars, Hi-Fi Systems and Portable Speakers, please visit: https://lg.com/ae.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs which revolutionized the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by category-leading LG OLED TVs and award-winning LG Nano Cell TVs featuring artificial intelligence capabilities. For more information, visit www.LGnewsroom.com.

Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Tel: +9714-350 9500

Fax: +9714-334 4304

Email: karima.karmouzi@lge.com

LG-One

Aaron Budwal

Email: aaron.budwal@lg-one.com