Press Release

LG’S INSTAVIEW REFRIGERATORS PROMOTE SUSTAINABLE LIFESTYLE WITH JUST TWO KNOCKS 

Advanced Refrigerators Designed to Minimize Cold Air Loss and Food Wastage

DUBAI, August 19, 2019 – Food wastage in the UAE’s homes can now be reduced with smart home appliances, such as LG’s InstaView Door-in-Door™ refrigerators.

Once opened, conventional refrigerator can take 1-2 hours to regain maximum cooling level, affecting food located inside. As part of LG’s range of smart kitchen solutions, the InstaView Door-in-Door™ is equipped with a sleek mirrored glass panel that lights up with two knocks, allowing users to check inside the easy access compartment without opening the door – preventing cold air loss by up to 41%.

With less frequent temperature fluctuations, items such as fruit, vegetables and dairy products can remain fresher for longer. The refrigerator also features the Hygiene Fresh+™ technology, which automatically cleans and purifies its internal air. Its five-stage filtering system is certified by Intertek, removing up to 99.999% of bacteria and with it, minimizing odors.

Whilst traditional refrigerator compressors adopt a circular movement with 4 friction points, they can result in consuming excess energy and parts are more prone to wear. LG's Inverter Linear Compressor has revolutionized the core of the InstaView refrigerator, with just 1 friction point, resulting in added durability, the ability to cool faster, using less energy and emitting 25% less noise.

Providing the ultimate convenience to for homeowners, the Smart Storage System makes it easy to group certain types of food together. Consumers can also control their refrigerator with their smartphones via LG’s Smart ThinQ™ app.

The dedicated application enables users to control the temperature of their refrigerator and enjoy a range of added benefits, such as deploying express freezing. The express freezing function helps cool items faster, keeping items such as ice cream, fish and meat in their best condition. Smart ThinQ™ can also be used to operate the Hygiene Fresh+™’s power mode – refreshing air at an accelerate rate, every hour.

Over the years, LG’s forward-thinking smart technology has helped families overcome challenges of food wastage and spoilage – promoting a healthy and sustainable lifestyle.

With the technological innovations found in the InstaView Door-in-Door™, consumers can now confidently buy fresh ingredients for healthy meals without having to worry about preservation and storage.

To find out more about how LG’s range of products can help your family stay healthy and fit, please visit https://www.lg.com/ae/instaview-door-in-door-refrigerators.

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About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as futuristic products featuring artificial intelligence. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better for consumers around the world by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more information, visit www.LG.com.

Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Regional PR Manager/MEA RHQ Marketing Team

Tel: +971 4 279 9507 (Ext. 507)

Email: karima.karmouzi@lge.com

LG-One

Aaron Budwal

Account Executive

Email: aaron.budwal@lg-one.com