Press Release

Smart cooking takes centre stage with
LG’s smart home vision this Ramadan

Dubai-UAE: 25 May 2017 – Family, food, culture and traditions are key elements that are of central focus during the holy month of Ramadan and now with smart appliances, homemakers are able to take advantage of trendsetting technology to prepare meals that healthy, delicious and perfect for not just a home for today, but for a smart home of the future.

Ramadan is the season whereby people enjoy mouth-watering dishes prepared with a variety of ingredients that include dates and fruits, various meats, rice and bread and more. Homemakers cook up the most decadent meals for their family and friends to enjoy during Iftar or Suhoor and now with smart technology, they can be confident that their meals not just look and taste delicious, but are extremely healthy as well.

“Technology has evolved exponentially, even in the kitchen, providing homemakers with smart appliances that are eco-friendly, accessible and can cook up an exceptional meal. We are pleased to offer our latest smart home appliances in the region and provide the tools necessary for consumers to embrace a healthy lifestyle,” said Mr. Yong Geun Choi, President of LG Electronics Gulf.

One such technology is the ergonomic NeoChef™ that features a simplified intuitive control interface to streamline operation and a range of hygiene-enhancing features such as Anti-Bacterial EasyClean™ that help users keep their ovens as clean as possible.

The NeoChef™ also packs a number of customized features designed to increase cleanliness and streamline the cooking experience. The Anti-Bacterial EasyClean™ Coating makes cleaning the microwave interior simple and straightforward. The microwave’s interior can be thoroughly cleaned twice as fast and with half the effort required for conventional microwaves. In fact, it takes just three wipes to thoroughly clean the NeoChef™ while conventional microwaves typically require seven. The coating also makes it harder for dangerous contaminants to take root, eliminating 99.99 percent of harmful bacteria.

In addition, the NeoChef™ can be used for melting ingredients such as chocolate or cheese and precisely preparing a variety of foods with its specialized settings. LG’s advanced microwave can even be used to make healthy, lactobacilli-infused yogurt more quickly than most home yogurt makers. The microwave’s Healthy Fry feature is even capable of preserving the distinct taste of each dish while making them healthier, with less oil and 72 percent less fat.

Smart cooking provides user-centric solutions in the kitchen for both homemakers and chefs – whether it is for the holy month of Ramadan or any day of the week during the the year, smart cooking is all set to redefine the future in relation to cooking healthy meals and saving money.

Emerging technologies such as smart scales have the potential to track the weight of each ingredient and alert users of the correct measurements for their recipes. In addition, smart utensils and plates cater to the user’s health and well-being.

In the near future, technological advances in usability and connectivity will eventually enable appliances to actively interact with other, recommending recipes from ingredients store in the refrigerator whilst also providing consumers the option to 3D print their meals – that can potentially result in significant cost savings and have a positive impact in people.

-Ends-

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. With 2016 global sales of USD 47.9 billion (KRW 55.4 trillion), LG comprises four business units ― Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2016 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

Media Contact

LG Electronics Gulf FZE

Sajeeth Shetty

Tel: +9714-350 9500

Fax: +9714-334 4304

Email: sajeeth.shetty@lge.com