Press Release

LOVE THE HOME YOU LIVE IN

LG breathes life into the home with its smart air purifiers

DUBAI, February 14, 2019 — LG Electronics (LG) sees a significant future for air purifiers in contributing towards wellness and home cleaning.

In a region where we are constantly battling the elements, it can often be difficult to know how to protect yourself. We take care with what we put into our bodies in terms of diet but must also consider the quality of the air we are breathing.

The home is a sacred place. We pride ourselves upon well-maintained and clean spaces for our loved ones to relax in. Often, the real dangers of bacteria and chemicals are not visible to the naked eye.

Common colds, fragrances and cleaning products can all contribute towards the releasing of airborne contaminants, which have the potential to cause allergic reactions and even difficulty in breathing. In order to combat this, LG has introduced a range of air purifiers that work to cleanse the air and provide you with a better quality of life.

The LG PuriCare™ Air Purifier offers 360º pollutant absorption, featuring a Clean Booster that rises and rotates to deliver freshness in every corner of the room. With the Clean Booster, dust can be removed up to 74% faster and clean air can be distributed as far as 7.5 meters in distance. Fine dust, allergens and harmful gases can be eliminated to create a more welcoming space and peace-of-mind.

The LG SIGNATURE Air Purifier is another of LG’s products which innovatively revitalizes the air and has style to match. Its Rain View Window shows air purification in action, whilst a three-color LED light system indicates the quality of the air in real-time. Crucially, it is also extremely quiet, getting to work and blending seamlessly into the background. The LG SIGNATURE Air Purifier is fitted with a semi-permanent PM 1.0 Black Filter System, capturing even the finest of particulars to create a healthy and odor-free environment.

Commenting on growing demand for health and wellness related solutions, Mr James Lee, LG President Middle East and Africa Region (MEA) stated: “As people increasingly try to find ways to protect themselves, there are simple measure that can be taken to improve the areas in which we reside most. In a region where we are seeing rapid industrial growth and booming construction, it is especially important to keep the body minimized to exposure from sand, dust, smoke and other pollutants.

LG’s air purifiers are built to protect the environments we care about most and are intricately designed to create a more pleasurable and relaxing living experience. By reintroducing clean air into the home, families can promote good health and live in greater comfort.”

To find out more about LG’s Air Purifiers, please visit https://www.lg.com/ae/air-purifiers

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About LG Electronics Home Appliance & Air Solution Company

LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits. For more information, please visit www.LG.com.

Media Contacts

LG Electronics Gulf FZE

Karima Karmouzi

Tel: +9714-350 9500

Fax: +9714-334 4304

Email: karima.karmouzi@lge.com

LG-One

Aaron Budwal

Email: aaron.budwal@lg-one.com