Press Release

THE WORLD’S FIRST ARABIC SUPPORTED AI TVS BY LG ELECTRONICS

New TVs Designed to Support a Range of Arabic Dialects

DUBAI, May 15, 2019 – As part of its vision to deliver an outstanding viewer experience, LG Electronics (LG) has introduced the first Arabic voice service support in its 2019 AI-enabled televisions.

The 2019 TVs come with LG’s unique ThinQ AI platform which deploys a deep learning algorithm to allow a higher level of AI picture and sound quality. With the new algorithm, LG’s TVs analyze source content and recognize ambient conditions to deliver an optimized content.

The conversational voice recognition feature, which now comes in Arabic, makes it easier than ever to source answers, simply by speaking into the remote control without additional hardware requirements. By understand context, the TVs allow for more complex requests, meaning users won’t have to make a series of repetitive commands to get the desired results.

Natural Language Processing (NLP) helps deliver intelligent voice-activated control in Arabic across LG’s new AI-enabled TVs, which include its OLED TV, NanoCell and Smart TV ranges. Catering to an array of audiences, LG’s new AI TVs will release in the UAE this summer, supporting standard Arabic, in addition to the Saudi and UAE (GCC) dialect. LG also has plans to equip its televisions with the Egyptian Arabic dialect later this year. On top of Arabic NLP, the 2019 TVs also support embedded NLP for English, French, Portuguese, Spanish and Russian.

LG’s ThinQ AI TVs are designed to provide consumers with a multitude of benefits, including TV control and content search. Users can change channels, alter the volume and adjust settings by simply using their voice. Content search functionality also enables users to discover the latest shows on Netflix and trending videos on YouTube.

Empowering consumers to live more efficiently, LG has partnered with the Open Connectivity Foundation (OCF), enabling its new televisions to access and operate a multitude of smart home devices from the comfort of the living room. From air conditioners and washing machines, to robotic vacuum cleaners, speakers and lighting, users can now enjoy LG’s intuitive Home Dashboard that makes it possible to control the devices directly from the TV.

“With years in R&D efforts, LG has finally succeeded in launching the Arabic AI TV. LG shows its determination on behalf of our Arabic speaking customers with the world’s first Arabic AI TV and we are committed to providing consumers with new ways of experiencing smart and efficient living”, said Mr. James Lee, President LG Electronics Middle East and Africa. “The Middle East remains a key market for LG and we are keen to listen to our consumers’ needs – harnessing world-leading innovations in technology to provide local solutions, with people in mind.”

For more information on LG’s AI-enabled TVs, please visit:

https://www.lg.com/ae/tvs/all-tvs

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About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is an industry leader in televisions, audio video systems, monitors, projectors and portable computers. The company is a recognized innovator in the industry for its leadership in OLED TVs which revolutionized the premium TV category. LG is committed to improving customers’ lives with innovative home entertainment products led by category-leading OLED TVs and award-winning NanoCell TVs featuring artificial intelligence capabilities. For more information, visit www.LGnewsroom.com.

Media Contacts:

Karima Karmouzi                                                                  

LG Electronics MEAHQ                                                

Tel: +971 563105587                                                     

Email: karima.karmouzi@lge.com

Aaron Budwal

LG-One

Tel: +971 45539543

Email: aaron.budwal@lg-one.com