Press Release
Corporate
02/08/2018
World-renowned Air Sculpture Artist Daniel Wurtzelcollaborates with LG PuriCare™ air purifier
Strong air flow from LG Puricare™ air purifier allows the usage of the largest piece of fabric in a work-of-art by Daniel Wurtzel, by transforming ordinary materials into something extraordinary
DUBAI, UAE, 8th Feb 2018: Betting on health-conscious products, besides focusing on premium products, such as smarter appliances with IoT functionalities for the upcoming phase of growth, LG Electronics is impressing the Air Solutions products segment with the newest, smart air solution for home – the LG PuriCare™ air purifier.
Using an innovative approach to present the key benefits of the latest air purifier, LG teamed up with world-renowned air sculpture artist - Daniel Wurtzel, to transform ordinary materials into something extraordinary by imposing an order on the chaotic air flow systems using LG’s PuriCare™ air purifier.
Daniel – a Brooklyn-based artist is best known for his kinetic sculptures and installations using air and lightweight materials that fly. Daniel found a perfect partner in the LG PuriCare™ air purifier using which he was able to reveal the unexpected beauty of unseen purified air within his work. After working a lot with fixed fans as part of his work, the LG PuriCare™ air purifier clean booster and 360 degree design opened up many new possibilities for creating different artworks.
Upon using the LG PuriCare™ air purifier for his work, Daniel commented, “Clean air from LG’s PuriCare™ air purifier travels as far as 7.5 meters with the rotation of the clean booster adding another degree of flexibility for me to create new and innovative artworks. I was able to challenge myself with LG PuriCare™ air purifier’s new function that simultaneously takes air in and blows it out in 360 degrees. The strong air flow from LG PuriCare™ air purifier has allowed me to use the largest piece of fabric that I have ever worked with before. I was able to reveal the unexpected beauty of unseen purified air from the air purifier within my work.”
With a unique round console design and colour, LG PuriCare™ air purifier is so elegant that it could be mistaken for décor. Simply beautiful on the outside, packed with state-of-the-art innovation on the inside, LG PuriCare™ air purifier features sleek, advanced designs for powerful filtration and natural humidification—so you can breathe easier.
LG PuriCare™ air purifier features a fine dust sensor with voice recognition and DeepThinQ technology make experiencing purer, cleaner air indoors more convenient than ever.
Air monitoring occurs even when the PuriCare™ is off, only powering on when filtering is required. With its distinctive cylindrical design, PuriCare™ boasts the industry’s most advanced air filtration technology with LG’s 360° Total Care Filter System. With its powerful Clean Booster feature, LG PuriCare™ is capable of blowing clean air to cover even large rooms while delivering gentler airflow at the base, making this an ideal product for families with young children and pets.
The air purifier is not only easy to maintain but is also built to last and the smart lighting lets you check the progress with just a glance. It has never been easier to make air cleaner.
“LG’s intelligent home appliances are leading the industry in their capability to predict user needs to create a more comfortable living environment. The collaboration with Daniel Wurtzel for our latest innovation within the air solutions segment is further testament to our strength in delivering products that are invincible in showcasing both aesthetic and functional value for the modern home.
With studies revealing indoor pollen and dust affecting the quality-of-life of families across the world, we are proud of making LG PuriCare™ available in the region. As an air purifier that comes with a sensitive air monitoring sensor, it automatically removes fine dust particles when the air quality is deemed uncomfortable for residents,” said LG MEA/Sub spokesperson.
To watch the air sculpture by Daniel Wurtzel, please visit: Link.
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About LG Electronics Middle East & Africa Regional Headquarters
LG Electronics Middle East & Africa (MEA) is the regional headquarters for LG Electronics based in Dubai responsible for the vast area from Western Sahara to Pakistan and from Turkey to South Africa. The MEA headquarters oversees operations in 23 countries comprised of 12 subsidiaries, 11 branch offices and 3 manufacturing facilities, covering sales across 35 countries. Employing more than 2,000 local workers, LG’s MEA headquarters is the hub for strategic governance of the company’s business in the region and provides support to country offices in the areas of marketing, human resources, training and procurement, among others.
Media Contacts:
Padma Venu
Regional PR Manager/MEA RHQ Marketing Team
Tel: +971-4-279-9507 (Ext. 507)
E-mail: Padma.venu@lge.com
LG-One
Hiba Abou Ghazale
Telephone: +971 4 553 9543
Fax: +971 4 553 9554
Email: hiba.aboughazale@lg-one.com