Press Release

Novel design offers the consumer choice and benefit of both premium metal unibody and a replaceable battery

A collection of attachable modules enables a fresh consumer experience each time

Dubai, 13th April, 2016: The LG G5 and Friends, a new mobile ecosystem which the world has never experienced before is now available in the UAE with a set of innovative companion devices to truly change the conception towards mobile devices. Equipped with the best-in-class specifications and offering experiences beyond expectations, the LG G5 and Friends - a collection of attachable modules, adorns the coveted title for being the world’s first revolutionary modular smartphone.  

At the local launch event, LG Electronics Gulf unveiled its highly anticipated LG G5 and announced its availability at all leading retail stores across the UAE from the third week of April. Priced at AED 2499, the LG G5 comes with a modular technology design giving consumers in the UAE an intuitive and personalized smartphone experience. Also launched is the LG Friends, which enables the LG G5 to transform into a digital camera, Hi-fi player a virtual reality set and much more.

Commenting on the local launch, Mr. Yong Geun Choi, President of LG Electronics Gulf, said, “Smartphone consumers in the UAE are saturated in terms of the experiences they get from devices. The launch of the LG G5 provides us the unique opportunity to satiate the evolving consumer demands for flexibility, adaptability and fresher experiences.

“Qualcomm Technologies is pleased to work with LG to help deliver upon a shared vision of offering consumers the best mobile experiences with the new LG G5, which  features one of the most cutting-edge premium tier processors, the Qualcomm Snapdragon 820 processor,” said Jay Srage, President for Middle East, Africa, and Eastern Europe, Qualcomm International Inc. “LG and Qualcomm Technologies have a long standing relationship and we look forward to continuing our collaboration to bring innovative and exciting devices to consumers in the region.”

Our LG G5 is here to present a new paradigm within the smartphone ecosystem. Our consumer insight in the human instincts sphere, proves people indulge in activities they enjoy and who does not like to play? So, imagine having a phone that you can play with! With the LG G5, we intend to create a playground where people awaken their play instincts and experience how brilliant and vibrant a life full of play can be. We empower our consumers to unleash their inner child so every moment of their life is celebrated with a device that is much more than a phone.”

Premium design

Encased in a sleek metal aluminum body design and smoothly curved edges, the LG G5’s Modular type full metal unibody allows various modules to be physically attached to the phone as well as slide out batteries even in case of swapping a depleted battery for a fully charged one in seconds.

The 3D Arc Glass featured in the smartphone’s 5.3-inch display creates a gentle curve and a smooth metal surface using microdizing process which takes anodized aluminum to a whole new level. The phone’s insulative antenna is invisibly integrated into the body without disrupting the seamless look of the metal unibody.

The LG G5’s display features Day Light mode, which offers excellent outdoor visibility. The Day Light mode automatically detects light conditions and increases the brightness of the display so that you can check the screen while your eyes are adapting to the brighter environment.

With the convenient and intuitive ‘Always-on’ Display (AoD) showing date, time and event notifications at all times, the G5’s ultra-low power display technologies are designed by LG to minimize power consumption.

Fresh experiences

Offering an enhanced audio/visual experience, LG G5’s 135 degree wide angle lens camera not only enables world’s first zoom-out of the smartphone camera, it also fully captures the entire field of vision. The LG G5 CAM Plus on the other hand delivers a DSLR-like grip and stability while taking photos/videos while the 360 CAM captures a scene in 360-degrees. In the audio zone, LG’s Hi-Fi Plus with B&O PLAY and H3 by B&O PLAY lets users enjoy high-quality sound.

Taking it a step further, LG’s 360 VR (virtual reality) glasses designed to go with the LG G5 is a VR goggle that can be connected with the G5 by a dedicated cable and works exclusively with the G5. It has a stylish design that is foldable so that users can easily carry and watch VR content anytime, anywhere. Unlike other VR devices that require a smartphones to be inserted in the device, the LG 360 VR is about one-third as heavy as competing smartphone VR goggles.

While creating a revolution within the smartphone industry, the LG G5 enables users to add such features and is opening a new platform open to everyone who’d like to join a new ecosystem: the LG Playground! The LG Playground is a system where various modules and devices are produced through collaboration giving users unique fun experiences.

To make it more convenient and fun to use, the LG G5’s easy-to-connect and control options enable all modules and devices are connected and controlled by an app: LG Friends Manager. The users can choose and control all LG Friends to create a holistic smartphone experience.

The G5 is equipped with only Snapdragon 820, which guarantees the best performance in both CPU and GPU. Last but not the least, the LG G5 features Qualcomm Quick Charge 3.0, which intelligently finds optimum voltage setting for a given device. Qualcomm Quick Charge 3.0 is 4X faster than conventional charging, thus users can experience the fastest charging solution.

Key Specifications:

• Chipset: Qualcomm^®Snapdragon™ 820 Processor
• Display: 3-inch Quad HD IPS Quantum Display (2560 x 1440 / 554ppi)
• Memory: 4GB LPDDR4 RAM / 32GB UFS ROM / microSD (up to 2TB)
• Camera: Rear: Standard 16MP, Wide 8MP / Front: 8MP
• Battery: 2,800mAh (removable)
• OS: Android 0 Marshmallow
• Size: 149.4 x 73.9 x 7.7~8.6mm
• Weight: 159g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi 802.11 a, b, g, n, ac / USB Type-C0 (3.0 compatible) / NFC / Bluetooth 4.2
• Colors: Titan / Gold / Pink

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About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.

Media Contact

LG Electronics Gulf FZE

Sajeeth Shetty

Tel: +9714-350 9500

Fax: +9714-334 4304

Email: sajeeth.shetty@lge.com

LG-One

Layal Dalal
Telephone: +971 4 3344930

Fax: +971 4 3344923