Salama Mohamed Joins LG as Newest Brand Ambassador for 'Life's Good' Campaign

About Salama

With over 1.6 million followers on social media, Salama is recognized as a prominent supporter of sustainability, women's rights, and refugees, ranked #11 on Forbes' Top Women Entrepreneurs list, and an advocate for the UNHCR (United Nations High Commissioner for Refugees).

Her influence reaches across a wide spectrum, making her a perfect match for LG's mission to inspire and improve lives through advanced technology.

As the founder and CEO of the skincare brand Peaceful, Salam brings her expertise, advocacy, and unique voice to amplify LG's message of optimism and innovation.

Salama Mohamed at the LG MEA Showcase in Abu Dhabi

Salama officially launched her partnership with LG in April 2024 at the LG MEA Showcase in Abu Dhabi. During her remarks, she expressed her excitement about joining forces with LG.

"I stand before you today as the proud brand ambassador of LG, a company whose philosophy resonates deeply with me. LG's brand message is simple yet powerful: "Life's good." These words capture the essence of what LG represents and the vision it holds for its customers."

Salama spoke passionately about the alignment between her values and LG's focus on innovation and sustainability. She also introduced one of LG's most exciting products—the LG WashTower™️, a revolutionary new laundry solution that combines both a washer and dryer in a sleek, space-saving design.

Joining the Global Campaign: 'Optimism Your Feed'

Salama is now part of LG's global campaign, Optimism Your Feed, where she introduces innovative LG products like the WashTower and the Summer Rookie Dehumidifier to her audience. These products are special for their high efficiency and eco-friendliness, which complement Salama's advocacy for sustainability and commitment to showcasing high-quality, practical solutions for everyday life.

As an ambassador, Salama embodies LG's belief in enhancing life through technology, delivering content that showcases how these products can transform daily routines, whether through smarter laundry solutions or better air quality.

Looking Ahead: Exciting Collaborations and Content

Throughout 2024, LG will continue to work closely with Salama, creating engaging content that connects LG's innovative technology to her vibrant lifestyle and commitment to the community. Audiences can look forward to more fun and informative content featuring LG products on both her social media channels and @lg_gulf's Instagram account. This partnership highlights LG's product offerings and strengthens the company's connection to local communities and important social causes that Salama actively champions.

Salama Mohamed's Role in LG's Vision for the Future

LG's partnership with Salama goes beyond mere product promotion. Together, they aim to bridge the gap between innovative technology and social impact, with Salama playing an instrumental role in connecting her local community initiatives to LG's global brand mission.

From advocating for sustainability to empowering women, Salama's influence and vision align seamlessly with LG's goals of making life better through innovation. Her involvement underscores LG's promise to deliver top products that meet people's needs and promote positive change and environmental responsibility.

Salama's Reflections on the LG Partnership

In her speech at the Abu Dhabi event, Salama expressed her gratitude to LG:

"For me, 'Life's Good' embodies a mindset—a belief that we have the power to transform our daily experiences into something extraordinary. It's about finding joy in the little moments and cherishing the relationships and connections we have with others. LG's products are designed to elevate these moments and make them even more special."

Salama's personal connection to LG's philosophy brings a powerful and relatable message to the brand's campaign, offering an authentic voice that resonates with the importance of positivity, sustainability, and forward-thinking solutions.

A Bright Future with LG

With many more exciting collaborations on the horizon, Salama Mohamed's partnership with LG promises to bring fresh, dynamic content that inspires and informs.

Salama will continue to amplify LG's message of "Life's Good" by embracing joy, optimism, and innovation in every aspect of life through innovative product showcases and community-driven projects.

Stay tuned to Salama's and @lg_gulf's social media channels for upcoming updates, and discover how LG's products can make life truly good.