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77 inch LG OLED AI B5 4K 120Hz Smart TV AI Magic remote webOS25 2025

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77 inch LG OLED AI B5 4K 120Hz Smart TV AI Magic remote webOS25 2025
Where to Buy
CES Innovation Awards badge with a 2025 Honoree citation.
Cybersecurity

CES Innovation Awards - 2025 Honoree

webOS Re:New Program
*The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
On the screen of an LG OLED evo AI TV is an abstract image with impressive detail, color, and contrast. A magnified version of the alpha 8 AI Processor Gen2 is behind the TV. It glows with light illuminating the microchip circuits around it. The title reads LG OLED evo AI. Text is also visible, powered by LG alpha 8 AI processor Gen2. A gold logo with stars is in the corner that reads, world's number one OLED TV for 12 years. On the screen of an LG OLED evo AI TV is an abstract image with impressive detail, color, and contrast. A magnified version of the alpha 8 AI Processor Gen2 is behind the TV. It glows with light illuminating the microchip circuits around it. The title reads LG OLED evo AI. Text is also visible, powered by LG alpha 8 AI processor Gen2. A gold logo with stars is in the corner that reads, world's number one OLED TV for 12 years.

See the Details of Every Light and Dark

*Omdia. 12 years of Number 1 regarding most sold units 2013-2024. This result is not an endorsement of LGE or its products. Visit https://www.omdia.com/ for more details.

The smarter and faster alpha 8 AI Processor Gen2 from a decade of innovation

Our processor’s AI engine is capable of recognizing content by genre. Based on this information, it provides the most optimal picture quality settings to deliver better depth and detail.
The alpha 8 AI Processor Gen2 lights up orange and pink, and colorful bolts of light shoot out from it. The title talks about how the processor delivers 4K quality, stunning color and brightness. Image text reads approximately 1.7 times NPU greater AI Neural Processing and 1.4 times CPU Faster Operation. The alpha 8 AI Processor Gen2 lights up orange and pink, and colorful bolts of light shoot out from it. The title talks about how the processor delivers 4K quality, stunning color and brightness. Image text reads approximately 1.7 times NPU greater AI Neural Processing and 1.4 times CPU Faster Operation.
*Compared to the same year entry level Smart TV alpha 7 AI Processor Gen8 based on internal spec comparison.

Title reads, Experience Perfect Black OLED, only with LG OLED.

Perfect Black even in bright or dark spaces

Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.
Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark. Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half. One side shows a duller, grayer version of the landscape labeled, Non Perfect Black display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark.
*LG OLED Display is verified by UL for perfect black measured to IDMS 11.5 Ring-light Reflection, based on typical indoor lighting environment (200 lux to 500 lux). *Actual performance may vary depending on the ambient lighting and viewing environment.

Perfect Color

100% Color Volume and 100% Color Fidelity certified. Enjoy accurate, vibrant colors even in sunlight or dark environments.
Colorful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Color as each different hue on the parrot's body is vibrant and vivid. The dark background with the detailed water splashes also highlights how the screen is reflection-free. Different logo certifications from UL and Intertek are visible. These refer to its 100% Color Fidelity, 100% Color Volume, and reflection-free claim. Text is also visible, check the Perfect Color certification mark. Colorful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect Color as each different hue on the parrot's body is vibrant and vivid. The dark background with the detailed water splashes also highlights how the screen is reflection-free. Different logo certifications from UL and Intertek are visible. These refer to its 100% Color Fidelity, 100% Color Volume, and reflection-free claim. Text is also visible, check the Perfect Color certification mark.
*'100% Color Fidelity' and '100% Color Volume to DCI-P3' applies to 2025 OLED TVs.
*LG OLED Display is verified by UL for Perfect Color measured to IDMS 11.5 Ring-light Reflection standards.
*100% Color Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard color volume as verified independently by Intertek.
*The LG OLED Panel is certified by Intertek for 100% Color Fidelity, measured according to the CIE DE2000 standard with 125 color patterns.

AI Picture Pro brings every frame to life

AI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.
Lines animate across a very dull and almost gray image of a leopard in a forest as if a supercomputer is analyzing the elements in the frame. A laser traces the leopard's silhouette and then it is enhanced to be brighter, sharper, and more colorful. The background also transforms from left to right, now with improved contrast, depth, and colors. Lines animate across a very dull and almost gray image of a leopard in a forest as if a supercomputer is analyzing the elements in the frame. A laser traces the leopard's silhouette and then it is enhanced to be brighter, sharper, and more colorful. The background also transforms from left to right, now with improved contrast, depth, and colors.
*AI Picture Pro will not work with any copyright-protected content on OTT services.
*Image quality of upscaled content will vary based on the source resolution.

The next generation of LG AI TV

LEARN MORE

Complete your AI experience with AI Magic Remote featuring a dedicated AI button

Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.
LG AI Magic Remote with the AI button highlighted. There is a graphic UI representation with icons of how the AI button allows users to access different AI functionality. The services include AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard. Functionality is then showcased as the cursor appears over an interface, showing how the remote cam be used like an air mouse to just point and click. LG AI Magic Remote with the AI button highlighted. There is a graphic UI representation with icons of how the AI button allows users to access different AI functionality. The services include AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, and AI Sound Wizard. Functionality is then showcased as the cursor appears over an interface, showing how the remote cam be used like an air mouse to just point and click.
*AI Magic Remote's design, availability and functions may vary by region and supported language, even for the same model.
*Some features may require an internet connection.
*AI Voice Recognition is only provided in countries that support NLP in their native language.
Family of four is gathered around an LG AI TV. A circle appears around the person holding the remote showing their name. This showcases how AI Voice ID recognizes each user's voice signature. The webOS interface then shows how the AI automatically switches the account and recommends personalized content. Family of four is gathered around an LG AI TV. A circle appears around the person holding the remote showing their name. This showcases how AI Voice ID recognizes each user's voice signature. The webOS interface then shows how the AI automatically switches the account and recommends personalized content.

AI Voice ID

LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.
*Reduced or limited content may be shown depending on region and network connectivity.
*Voice ID support may vary by region and country and is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*It works only with apps that support the Voice ID account.
Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot. Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.

AI Search

Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
*AI Search is available on OLED, QNED, NanoCell, and UHD TVs released from 2024 onwards.
*The US and Korea use the LLM Model.
*Internet connection required.
Sci-fi content is playing on an LG OLED TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically. Sci-fi content is playing on an LG OLED TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically.

AI Chatbot

Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
*Internet connection required.
*AI Chatbot available in countries supporting NLP in their native language.
*It is possible to link the AI chatbot to customer service.
LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button. LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.

AI Concierge

One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.
*Supported menus and apps may vary by country.
*Menus displayed may be different upon release.
*Keyword recommendations vary according to the app and time of day.
Screen of a user going through the AI Picture Wizard personalization process. Series of pictures are shown with user's selections being highlighted. A loading icon appears and a landscape image is shown being enhanced from left to right. Screen of a user going through the AI Picture Wizard personalization process. Series of pictures are shown with user's selections being highlighted. A loading icon appears and a landscape image is shown being enhanced from left to right.

AI Picture Wizard

Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
Screen of a user going through the AI Sound Wizard personalization process. Series of sound clip icons are being selected. A jazz singer and saxophone player are shown, sound waves representing the personalized sound animated across the visual. Screen of a user going through the AI Sound Wizard personalization process. Series of sound clip icons are being selected. A jazz singer and saxophone player are shown, sound waves representing the personalized sound animated across the visual.

AI Sound Wizard

Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
webOS Re:New Program logo and name with the CES Innovation Awards 2025 Honoree badge near it. webOS Re:New Program logo and name with the CES Innovation Awards 2025 Honoree badge near it.

New upgrade every year for 5 years with award-winning webOS Re:New Program

Get the benefits from the latest features and software with annual upgrades. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.
*webOS Re:New Program applies to 2025 OLED/QNED/NanoCell/UHD TVs.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
*Updates and the schedule to some features, applications, and services may vary by model and region.
*Upgrades available for 2022 OLEDs and 2023 UHD and above models.

Fine-tune your sound for impact
with AI Sound Pro

AI Clear Sound

Precision tone correction enhances sound clarity for an exceptional audio experience.
A man playing guitar, a woman singing into a mic, and a man playing the piano are pictured. Soundwaves which are coming from them are seen to show sound emission and how sound quality is enhanced with AI Clear Sound. A man playing guitar, a woman singing into a mic, and a man playing the piano are pictured. Soundwaves which are coming from them are seen to show sound emission and how sound quality is enhanced with AI Clear Sound.

Dynamic Sound Booster powered by AI Processor

AI processing enhances TV sound for a more powerful sound experience.
LG OLED TV depicts a man on a motorcycle with purple abstract circles coming out of the wheel to visualize sound emission. LG OLED TV depicts a man on a motorcycle with purple abstract circles coming out of the wheel to visualize sound emission.

All-encompassing surround sound with virtual 9.1.2 channels

Get the surround sound experience with just your LG TV. AI uses deep learning algorithms to make it feel as if sound is coming from 9.1.2 channels all around you.
Living room with a wall-mounted LG TV. Sound waves are graphically represented to fill the space showing how virtual 9.1.2 channels create a surround sound experience for the user. Living room with a wall-mounted LG TV. Sound waves are graphically represented to fill the space showing how virtual 9.1.2 channels create a surround sound experience for the user.
*AI Clear Sound must be activated through the Sound Mode menu.
*Sound may vary according to the listening environment.

Enrich your sound with LG TV and LG Soundbar

WOW Orchestra, immersive sound through perfect synergy

LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.
Living room with an LG OLED TV and LG Soundbar with graphics representing how both devices fill the space with multi-surround sound. Living room with an LG OLED TV and LG Soundbar with graphics representing how both devices fill the space with multi-surround sound.

WOW Interface lets you control sound easier from your TV

LG Soundbar is below an LG OLED TV. On the TV screen is the UI for the soundbar and TV volume controls. LG Soundbar is below an LG OLED TV. On the TV screen is the UI for the soundbar and TV volume controls.
*Soundbar can be purchased separately.
*Soundbar Mode Control may vary by model.
*Please note that the service may not be available at the time of purchase. A network connection is required for updates.
*OLED G5 can be paired with SG10TY.
*LG TV remote usage is limited to certain features only.
*WOW Orchestra/WOW Interface applies to 2025 LG OLED TVs.
*Features may vary by model. Please see each product page for detailed specifications.

Slim Design

Add a modern touch with a sleek design that blends into your space gracefully.
Living room with an LG OLED TV and LG Soundbar that is wall-mounted. The perspective is at an angle to show the slim frame of the TV against the wall. Living room with an LG OLED TV and LG Soundbar that is wall-mounted. The perspective is at an angle to show the slim frame of the TV against the wall.
Close-up of a corner of an LG OLED TV in a living room. It is on a stand and it. Can be seen how the slim silhouette matches well with the interior design. Close-up of a corner of an LG OLED TV in a living room. It is on a stand and it. Can be seen how the slim silhouette matches well with the interior design.
*Bezel size differs by series and size.

Ultimate Gameplay

Experience peak gaming with G-Sync compatibility, 0.1ms Pixel Response Time, and AMD FreeSync Premium. Get your game on without lag or motion blur.
Two images of a car in a video game side-by-side. One shows a lot of motion blur. The other is sharp and in-focus showing the high frame rate of LG OLED TV. Nvidia G-Sync logo and other relevant certifications are visible. Two images of a car in a video game side-by-side. One shows a lot of motion blur. The other is sharp and in-focus showing the high frame rate of LG OLED TV. Nvidia G-Sync logo and other relevant certifications are visible.
*OLED B5 features NVIDIA G-Sync, FreeSync Premium, GeForce NOW, Game Portal, VRR, ALLM, eARC, and HgiG.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Support for HGiG may vary by country.

Best OLED TV for Movies

Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.
A director in front of a control panel editing the movie "Killers of the Flower Moon" on an LG OLED TV. In the bottom left, the Dolby Vision logo and FILMMAKER MODE logo. A director in front of a control panel editing the movie "Killers of the Flower Moon" on an LG OLED TV. In the bottom left, the Dolby Vision logo and FILMMAKER MODE logo.

Dolby Vision & Ambient FILMMAKER MODE

Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.
Dimly lit, cozy living room with a couple watching a movie on their LG OLED TV with LG Soundbar. Graphics show how Dolby Atmos fills the whole space with surround sound from all directions. Dolby Atmos logo is at the bottom corner. Dimly lit, cozy living room with a couple watching a movie on their LG OLED TV with LG Soundbar. Graphics show how Dolby Atmos fills the whole space with surround sound from all directions. Dolby Atmos logo is at the bottom corner.

Dolby Atmos

Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.
*Ambient FILMMAKER MODE is a trademark of UHD Alliance, Inc.
*Ambient FILMMAKER MODE with Dolby Vision is supported.
*Ambient FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app.
Large white space filled with OLED TVs showing how LG has been introducing groundbreaking innovations for more than a decade. The world's number one OLED TV for 12 years emblem is also visible. Large white space filled with OLED TVs showing how LG has been introducing groundbreaking innovations for more than a decade. The world's number one OLED TV for 12 years emblem is also visible.
LG OLED

See the endless innovation

*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation.
*All images above are simulated.
*Service availability varies by region and country.
*Personalized services may vary depending on the policies of the 3rd party application.
*AI Magic Remote may require a separate purchase depending on your TV's size, model, and region.
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*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
From OLED to Smart TVs with unlimited content, and LED televisions with exceptional image quality – there’s an LG TV for every room in your house. Mount them on the wall or rest them on a media centre. And if you want to elevate the audio in your home an LG soundbar product may be right for you. Soundbars for your TV enhance all sound emitted from it, resulting in a more cinematic experience. With a wide range of soundbars to choose from, there's a product for everyone.