Skip to Contents Skip to Accessibility Help

ADD TO WISHLIST

OLED77M36LA component-copyModelName
77 inch LG OLED evo M3 4K Smart TV with Wireless Video & Audio Transfer

Key Features

Choose your Size

See Retailer for Pricing

Limited Quantity Sale

Available QTY 0
  • vip-price-message
    (OLED77M36LA)
    AED
    AED
    LG Members Price
Total
Add to CompareAdd to CompareRemove Compare

component-OBScountrySelectDesc

See Retailer for Pricing

Limited Quantity Sale

Available QTY 0
  • vip-price-message
    (OLED77M36LA)
    AED
    AED
    LG Members Price
Total
77 inch LG OLED evo M3 4K Smart TV with Wireless Video & Audio Transfer
Where to Buy
*CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Get 3 free months of Apple Music Get 3 free months of Apple Music

Get 3 free months of Apple Music

Over 100 million songs, all ad-free. Plus experience Spatial Audio with Dolby Atmos for sound that surrounds you.
A video shows the 11 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks. A video shows the 11 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple, pink, and orange fireworks.

11 years later.
Still on top.

*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

LG OLED evo. The Trailblazer of a Definitive Decade.

What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts like wireless connectivity¹ that frees your space. Advanced technology² that's constantly evolving and refining how you experience TV. A brighter, bolder picture, so realistic, you feel like part of the scene.
An image presenting the key features of the LG OLED evo M3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting Zero Connect shows OLED M3 on the wall of a gray room with the Zero Connect Box wirelessly transmitting the picture. An image depicting the α9 AI Processor 4K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a tiger with deep contrast and bright whites. An image presenting the key features of the LG OLED evo M3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting Zero Connect shows OLED M3 on the wall of a gray room with the Zero Connect Box wirelessly transmitting the picture. An image depicting the α9 AI Processor 4K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a tiger with deep contrast and bright whites.
*Screen images simulated.
**Applies to 77M3 and 55/65/77G3, which are at least 70% brighter than non LG OLED evo models.
***Brightness differs by series and size.
****Compared to non OLED evo models and based on the Full White measurement.

Feel the freedom of the first and only 4K 120Hz wireless video & audio transfer

Years of commitment to innovation can't be imitated overnight. Experience new heights of entertainment from world-leading LG OLED. The world's first and only OLED TV with 4K 120Hz wireless video and audio transfer creates boundless new ways to enjoy your space.
A video shows a TV with wires for OTT devices, games consoles, and routers messily connected to it. Each device explodes, shatters into tiny little pieces, and then disappears, being replaced by the neat and compact Zero Connect Box, which is on a side table. A blue light between the Zero Connect Box and the TV depicts the wireless connectivity, and a video of a classical music concert plays on the screen. The scene then transitions through different living scenarios: a games room, a cozy cinema room, and the wall of a gray room with a lion on screen. A video shows a TV with wires for OTT devices, games consoles, and routers messily connected to it. Each device explodes, shatters into tiny little pieces, and then disappears, being replaced by the neat and compact Zero Connect Box, which is on a side table. A blue light between the Zero Connect Box and the TV depicts the wireless connectivity, and a video of a classical music concert plays on the screen. The scene then transitions through different living scenarios: a games room, a cozy cinema room, and the wall of a gray room with a lion on screen.
*The phrase "world's first wireless OLED" refers to OLED televisions with 120Hz 4k connectivity.
**Zero Connect Box should be installed lower than the TV's wireless receiver.
Zero Connect

Embrace wireless interior design freedom

LG OLED technology, refined over 10 years, meets a wireless¹ design that let you design your space how you like.
An image of LG OLED M3 on the wall of a cozy room with a dog and a person enjoying the streamlined view. A close up of a person connecting a cable to the Zero Connect Box. A side view of LG OLED M3's incredibly slim dimensions. An angled view of LG OLED M3 on a floor stand in a modern city apartment with the Zero Connect Box on a marble side table. An image of LG OLED M3 on the wall of a cozy room with a dog and a person enjoying the streamlined view. A close up of a person connecting a cable to the Zero Connect Box. A side view of LG OLED M3's incredibly slim dimensions. An angled view of LG OLED M3 on a floor stand in a modern city apartment with the Zero Connect Box on a marble side table.

Cut the cables.
Cut the interruptions.

Relax as you unwind in a clutter-free space with only the power cable attached to the TV¹ rather than additional wires and devices.
A video of LG OLED M3 on a modern living space's gray wall plays a ballet on screen. Messy wires, sound systems, and game consoles are connected to the TV. Then, all the peripherals disappear, and the Zero Connect Box appears on a side table in the room, providing an uninterrupted view of the screen. A video of LG OLED M3 on a modern living space's gray wall plays a ballet on screen. Messy wires, sound systems, and game consoles are connected to the TV. Then, all the peripherals disappear, and the Zero Connect Box appears on a side table in the room, providing an uninterrupted view of the screen.

Feel wireless freedom

Freely change the placement of LG OLED M Series¹ whenever you switch up your interiors by simply moving the Zero Connect Box.
The video opens with LG OLED M3 on the wall of a room with messy wires and peripherals connected to the TV. A blue line moves across the screen, and the messy wires and devices disappear, then the Zero Connect Box appears on a side table. The screen goes black, showing only the TV and box, highlighting their location. The box and TV move to two other locations in the room, and each time, the screen goes black to highlight their locations. The video opens with LG OLED M3 on the wall of a room with messy wires and peripherals connected to the TV. A blue line moves across the screen, and the messy wires and devices disappear, then the Zero Connect Box appears on a side table. The screen goes black, showing only the TV and box, highlighting their location. The box and TV move to two other locations in the room, and each time, the screen goes black to highlight their locations.
*Screen images simulated.
*Stand only compatible with LG SIGNATURE 97 inch and sold separately.

Sit back, relax, and connect

With the Zero Connect Box¹, there's no hassle reaching back ports or moving the TV to connect peripherals.
A video shows a person doing a virtual team meeting with their laptop plugged into LG OLED M3. The laptop is nearby the TV which appears to be lopsided from accessing backports. The keyboard is on the couch, far away from the laptop, highlighting the inconvenience of the setup. The scene changes, and the TV is evenly placed on the wall, with the laptop conveniently plugged into the Zero Connect Box beside the sofa. A video shows a person doing a virtual team meeting with their laptop plugged into LG OLED M3. The laptop is nearby the TV which appears to be lopsided from accessing backports. The keyboard is on the couch, far away from the laptop, highlighting the inconvenience of the setup. The scene changes, and the TV is evenly placed on the wall, with the laptop conveniently plugged into the Zero Connect Box beside the sofa.
*Devices must be connected via wire to the Zero Connect Box.
α9 AI Processor 4K Gen6

A Decade of Evolution at Its Core

Enter the world of α-realism², refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.
A video of the α9 AI Processor 4K Gen6 against a circuit board. The board illuminates, and blue lights emit from the chip representing its power. A video of the α9 AI Processor 4K Gen6 against a circuit board. The board illuminates, and blue lights emit from the chip representing its power.
AI Super Upscaling AI Super Upscaling

  • AI Super Upscaling

    The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.
    An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.

  • OLED Dynamic Tone Mapping Pro

    OLED Dynamic Tone Mapping Pro refines imagery through an enhancement process that emphasizes contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.
    A video showing an image of a person camping among mountains. A grid overlays the image to represent the different areas refined for brighter, more expressive imagery.

  • HDR Expression Enhancer

    HDR Expression Enhancer applies individual tone mapping curves to the objects your eyes are naturally drawn to, making them stand out sharply and expressively.
    A video of a pink flamingo standing in a lake. A grid overlay covers only the flamingo, making it stand out brightly and vividly against its muted surroundings.

  • Step into a realm of cinematic sound

    Following 10 years of innovation, AI Sound Pro virtually mixes the sound to create the effect of 9.1.2 surround speakers, remastered for clarity and balance control.
    An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.
Close
*Screen images simulated.
**Soundbar can be purchased separately.
Brightness Booster Max

Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter than before with the Light Boosting algorithm, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.
A video showing 2 images of a white tiger side by side. The side representing Brightness Booster Max appears up to 70% brighter and then fills the screen. A video showing 2 images of a white tiger side by side. The side representing Brightness Booster Max appears up to 70% brighter and then fills the screen.
*70% brighter applies to 77M3 & 55/65/77G3.
**Brightness differs by series and size.
***Compared to non OLED evo models and based on the Full White measurement.
Self-lit OLED 4K

No backlight necessary

Pixels reachest their most brilliant potential when they shine without the dull glow of a backlight. Experience the deep dark blacks of Infinite Contrast, colors true to nature with rich tones and hues, and a design slimmer than what's possible on traditional LCD TVs.
A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water. A video of a TV's layers with a starry nighttime landscape photograph on the main OLED display. The backlight disappears, and the polarizer, color filter, and OLED come together to produce an image so bright that it reflects below the TV like on water.
*Screen images simulated.

Hear Sounds and Sights Come Together as One

Simple soundbar connectivity

Use your LG OLED TV with a wireless LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space. An image of an LG OLED TV in a room showing a music concert. Blue curved lines depicting TV sound and purple curved lines expressing Soundbar sound fill the space.

More sound settings

Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top. An image of an LG OLED TV with Soundbar. A video of a boy playing the guitar plays on screen with Soundbar Mode's settings overlayed on top.
*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.
****Soundbar Mode will be supported by the 2023 software update.
The big screen experience

Any size you like

From 77" to 97", LG OLED M Series has a crowd-pleasing size range ideal for exciting sports showdowns and blockbuster movie marathons.
An image comparing LG OLED M Series' varying sizes, showing 77", 83", and 97". An image comparing LG OLED M Series' varying sizes, showing 77", 83", and 97".
*97" model is LG SIGNATURE, and 83"/77" models are LG OLED evo.
webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
A clip from a Sci-Fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content. A clip from a Sci-Fi movie resizes to become an image on the screen of the webOS 23 new Home UX. After scrolling down, the home screen shows personalized recommendations and trending content.
*Screen images simulated.

My Profile

Get tailored movie recommendations, sports updates, and notifications from one place.
"A video showing WebOS's home screen. A cursor clicks on the initial in the top right corner and switches to another profile. " "A video showing WebOS's home screen. A cursor clicks on the initial in the top right corner and switches to another profile. "

Quick Card

Create and arrange cards for your favorite apps and services to jump quickly back in.
A video showing WebOS's home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content. A video showing WebOS's home screen. The cursor clicks on the Game Quick Card and then the Sports Quick Card, both of which lead to screens with related content.

AI Picture Wizard

AI Picture Wizard sets your ideal picture based on chosen images and deep learning.
A video shows a gallery featuring images of a cartoon dragon with differing contrast, brightness, color, etc. Two images are selected and then merged to create a personalized image settings profile. A video shows a gallery featuring images of a cartoon dragon with differing contrast, brightness, color, etc. Two images are selected and then merged to create a personalized image settings profile.

AI Concierge

Get recommendations for new things to watch based on your voice search history.
An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen. An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.
*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.

Sights and Sounds Come To Life

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio. An image of an LG OLED TV in a room playing an action movie. Sound waves create a dome between the sofa and the TV, depicting immersive spatial audio.

The True Picture

Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

An image of a film editor mastering a movie. An image of a film editor mastering a movie.

Endless Libraries of Entertainment

Tune into all the streaming services you love straight from your TV, including Netflix³, Paramount+, SkyShowtime, Disney+⁴, Prime Video⁵, Apple TV+⁶, and LG Channels.

A poster of Wednesday from Netflix, Tulsa King from Paramount+, Top Gun: Maverick from SkyShowtime, National Treasure from Disney+, The Rings of Power from Prime Video, Ted Lasso from Apple TV Plus, and a still from LG Channels with a leopard in the wild. A poster of Wednesday from Netflix, Tulsa King from Paramount+, Top Gun: Maverick from SkyShowtime, National Treasure from Disney+, The Rings of Power from Prime Video, Ted Lasso from Apple TV Plus, and a still from LG Channels with a leopard in the wild.
*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.
Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.
An image of three men playing a racing game on an LG OLED TV in a modern city apartment. An image of three men playing a racing game on an LG OLED TV in a modern city apartment.
*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.
Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game. Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.
The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.
An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop. An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.
*Image is for illustration purposes only.
1.Power cable connection to both the TV screen and Zero Connect Box required.
2.α-realism refers to the realistic image and sound quality driven by LG's α9 AI Processor 4K Gen6.
3.Netflix streaming membership required.
4.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2023 Disney and its related entities.
5.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
6.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
What people are saying

Find Online

There is no data.

Load More

Compare

0
Compare 0
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
From OLED to Smart TVs with unlimited content, and LED televisions with exceptional image quality – there’s an LG TV for every room in your house. Mount them on the wall or rest them on a media centre. And if you want to elevate the audio in your home an LG soundbar product may be right for you. Soundbars for your TV enhance all sound emitted from it, resulting in a more cinematic experience. With a wide range of soundbars to choose from, there's a product for everyone.