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The Brilliant Brain,
α9 Intelligent Processor

Experience α9's ultimate picture quality

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Watch the Full Movie
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Quad Step Noise Reduction

α9 Intelligent Processor creates clearer image with LG’s own Quad-step processing technology by reducing grain and banding noise twice more than conventional.
* The conventional mentioned in this content is based on the previous LG model.
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Frequency-based Sharpness Enhancer

α9 intelligent processor's sharpness enhancer boosts fine detail and texture by accentuating the edges of the object in the picture. This creates greater depth, exceptional details, and more realistic pictures.
* Certain picture modes do not activate this feature.
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Object Depth Enhancer

The object depth enhancer precisely separate the main object from the background images and analyzes textures and edges, which are then processed differently to make detection clearer and those edges sharper. This is to elevate the perceived depth of the one whole picture and reveal hidden detail.
* Certain picture modes do not activate this feature.
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True Color Accuracy Pro

α9 Intelligent Processor utilizes color table 7.3 times more sophisticated than conventional TVs’.
This means that it has far more color data points to display true to life colors without distortion.
* Images simulated.
*The conventional tv mentioned in this content is based on the previous LG model.
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HFR(High Frame Rates)

With HFR, α9 Intelligent Processor is able to play content up to 120 frames per second maintaining its smoothness even during fast motions.
* HFR function is available only thru USB input for 2018 LG OLED TVs.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
Life’s about more than having the latest technology. It’s about the experiences technology creates. From TVs and Home Appliances to Air Conditioners and IT products, LG UAE delivers consumer electronics that let you embrace life and prepare you for its greatest moments.
LG Electronics feature intuitive, responsive designs and are created in a socially responsible way, so you can spend wisely, be more productive and reduce the impact on the world around you. At LG UAE, we’re committed to providing electronics that work best for the way you live and to keeping you updated with the latest technological advances. After all, life’s better when you’re prepared.