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Alpha 9 Gen3 logo on black and blue graphic background Alpha 9 Gen3 logo on black and blue graphic background

Optimal viewing and listening

The 3rd generation α9 AI processor 8K analyzes the quality of the original content with deep-learning technology and optimizes content in accordance with your ambient surroundings. The best watching and listening experience with optimized picture and sound awaits.
Slider comparison of picture quality of a nighttime cityscape Slider comparison of picture quality of a nighttime cityscape

AI Picture Pro

Developed from a vast database of over one million visual data points, the deep-learning algorithm recognizes content quality, and the 3rd generation α9 AI processor 8K removes noise, and optimizes contrast and saturation. The result is crisp, higher quality visuals.
Slider comparison of picture quality of an anchor delivering breaking news with background of world map Slider comparison of picture quality of an anchor delivering breaking news with background of world map

Face Enhancing & Text Upscaling

Upgraded deep-learning technology makes faces appear more vivid, and on-screen text much sharper and clearer to read.

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

A scene of Lost in Space 2 series showing main characters with an intense look on a TV screen A scene of Lost in Space 2 series showing main characters with an intense look on a TV screen

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

A scene of a sports game showing two men who are playing dynamically playing American football on a TV screen A scene of a sports game showing two men who are playing dynamically playing American football on a TV screen

Auto Genre Selection

The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.

A scene of an animation showing a child hanging from colorful balloons in the sky shown on a TV screen A scene of an animation showing a child hanging from colorful balloons in the sky shown on a TV screen
Two women watching the same scene on TV in mirrored living rooms and different brightness conditions Two women watching the same scene on TV in mirrored living rooms and different brightness conditions

AI Brightness Control

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.
A man in glasses playing drums with music dashboard graphics on both sides A man in glasses playing drums with music dashboard graphics on both sides

AI Sound Pro

By learning from more than 17 million sound data points, the processor identifies voices, effects, and frequencies so it can optimize sound according to the audio genre.
Four white horses running in the water on TV with surround sound graphic Four white horses running in the water on TV with surround sound graphic

Virtual 5.1 Up-mix

The AI algorithm up-mixes two-channel sound to convincingly mimic 5.1 surround sound, enhancing the quality for a better listening experience.
Five vertical title cards for Movie, Music, Sports, Drama and News Five vertical title cards for Movie, Music, Sports, Drama and News

Adaptive Sound Control

Whatever you're watching—dramas, sports, movies, news, or music—the processor recognizes it and optimizes the sound for that specific content type. Newsreaders' voices will be clearer, and movie sound effects will be more vivid.
Woman in large and minimalistic living room watching people dancing on TV Woman in large and minimalistic living room watching people dancing on TV

AI Acoustic Tuning

The size of the room, the position of the TV, and where you're sitting are detected through the magic remote. The processor then tunes and balances the sound to fit your space.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
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