To properly experience our LG.com website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE10 or greater).
The LG.com website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions. If you’re using Internet Explorer 9 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE10 or greater).
Why SELF-LIT PiXELS?
Longing for the beauty of a star-filled night sky?
If you watch on a typical LED TV, the black isn't dark enough and the stars aren't clear enough. This is because LED TVs can only turn off certain lighting zones, resulting in a 'halo' effect.
By contrast, LG OLED TVs have self-lit pixels that can illuminate one by one.
This creates a completely black sky, and sharper, clearer stars. This is what self-lit pixels can present. When you see it firsthand, you'll realise there are LG OLED TVs, and there is everything else.
If you watch on a typical LED TV, the black isn't dark enough and the stars aren't clear enough. This is because LED TVs can only turn off certain lighting zones, resulting in a 'halo' effect.
By contrast, LG OLED TVs have self-lit pixels that can illuminate one by one.
This creates a completely black sky, and sharper, clearer stars. This is what self-lit pixels can present. When you see it firsthand, you'll realise there are LG OLED TVs, and there is everything else.
*Screen images simulated.
The secret behind picture quality is display technology.
Backlit LCD/LED TVs pass light through a filter to show colors on the actual display — that interference causes distortion.
LG OLED TVs have self-lit pixels that illuminate one by one
to ensure richness of color and contrast without interference.
Backlit LCD/LED TVs pass light through a filter to show colors on the actual display — that interference causes distortion.
LG OLED TVs have self-lit pixels that illuminate one by one
to ensure richness of color and contrast without interference.
What's possible with SELF-LIT PiXELS?
More expressive cinema
LG OLED TVs have individual self-lit pixels that create infinite contrast and the Perfect Black. You can see the richness in colors, and all the small details and textures revealed in every scene.
More responsive gaming
Self-lit pixels ensure better image quality for HDR gaming, and its fast response time lets you take full advantage of G-SYNC compatibility.
More realistic sport
LG OLED TVs show every small movement and facial expression without any color shift, blur, or flicker. In addition to their stunning picture quality, self-lit pixels offer an equally great view from wide viewing angles.
More artistic lifestyle
LG OLED TVs with self-lit pixels can become thinner and lighter. Without the need for backlight, LG OLED keeps proving that the impossible is possible. See the paper-thin, futuristic design that goes beyond all expectations.
Experience TV like never before
Display technology matters
TV & Camera Professional YouTuber
Extrashot
"From this comparison (blind test of 4K OLED vs 8K LED), when it comes to displays, the resolution doesn't mean quality."
Tech YouTuber / 4.83M fans
Adam Savage's Tested
"HDR is bigger than resolution. LCD-LED TVs contrast and black level isn't quite up there with LG OLED."
Tech YouTuber / 5.28M fans
JerryRiGEverything
"Those millions of self-lit pixels on the OLED panel are what gives you more control over the image."
SELF-LIT PiXELS take 8K to new levels
REAL 8K adds such believable texture to every scene that it feels like the actors are performing right in front of you. This is achieved by more than 100 million self-lit subpixels* that bring every single detail to life on a huge 88-inch screen — even at wide angles.
*Calculation based on multiplying 8K resolution (7680x4320) and four sub-pixels.
Honored with major awards
LG continues to establish a strong foothold in the OLED TV Market with impressive, industry-topping sales in 2019.
*“Source - Omdia. Unit shipments, 2013-2019. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk.”
"8 consecutive years of CES Innovation Awards"
-
![The mark of CES Best of Inovation Award winner in video display category for 65RX]()
CES 2020 Best of Innovation Award Winner
in Video Displays Category, 65RX
-
![The mark of CES Best of Inovation Award honoree in digital imaging on photography for 88ZX]()
CES 2020 Innovation Awards Honoree
in Digital Imaging or Photography, 88ZX
-
![The mark of CES 2020 innovation awards honoree in video displays category for 88ZX]()
CES 2020 Innovation Awards Honoree
in Video Displays Category, 88ZX
*The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
-
![The mark of iF Design Award LG SIGNATURE OLED TV R UX Design / User Interfaces(UI)]()
iF Design Award
LG SIGNATURE OLED TV R
UX Design / User Interfaces(UI) -
![The mark of iF Design Award LG SIGNATURE OLED 8K 77ZX]()
iF Design Award
LG SIGNATURE OLED 8K 77ZX
-
![The mark of iF Design Award LG OLED TV 65WX]()
iF Design Award
LG OLED TV 65WX
-
![The mark of iF Design Award LG OLED TV 65GX]()
iF Design Award
LG OLED TV 65GX
-
![The mark of Red Dot Design Award LG OLED TV 65GX]()
Red Dot Design Award
LG OLED TV 65GX
-
![The mark of Red Dot Design Award LG OLED TV 65WX]()
Red Dot Design Award
LG OLED TV 65WX
Discover how SELF-LIT PiXELS redefine it all
-
![A bust shot of girl happily dancing on a roof at the magic hour]()
CINEMA
Dolby Vision IQ & Dolby Atmos
FILMMAKER MODETM / eARC / Eye Comfort
Bluetooth Surround Ready / Apple TV / -
![Man in a room sitting on a racing seat in front of a large TV playing a racing game]()
GAMING
G-SYNC Compatible / HGiG
1ms Response Time
Low Input Lag / VRR / ALLM
Game Mode / Eye Comfort -
![People are watching a soccer game, with a backdrop of the entire stadium, on a large TV]()
SPORT
Big Screen / Wide Viewing Angle
Sports Mode / Sports Alert / Bluetooth
Surround Ready / Face Enhancing
Text Sharpness / Clear Voice -
![A woman enjoying an abstract artwork on a Gallery Design TV]()
LIFESTYLE
LG ThinQ AI / Google Assistant
Apple Airplay / Apple Homekit
Amazon Alexa / AI Brightness
Gallery Mode
