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LG, Nanocell TV, 75 inch NANO77R series, WebOS Smart AI ThinQ, Magic Remote, AI Sound Pro (5.1.2ch), 2023 New

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LG, Nanocell TV, 75 inch NANO77R series, WebOS Smart AI ThinQ, Magic Remote, AI Sound Pro (5.1.2ch), 2023 New
Where to Buy
Get 3 free months of Apple Music Get 3 free months of Apple Music

Get 3 free months of Apple Music

Over 100 million songs, all ad-free. Plus experience Spatial Audio with Dolby Atmos for sound that surrounds you.
*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.
A TV in a stark white room displays colorful spiral shape on the screen. A TV in a stark white room displays colorful spiral shape on the screen.

See It All in Pure Color

Elevate your senses with purely stunning color in 4K on NanoCell TV.
NanoCell Technology

Essential Color Technology

LG NanoCell technology uses nanoparticles to filter out impure colors from RGB wavelengths.
Impure colors as seen on conventional TVs on top passing through NanoCell filters to create pure colors on the bottom. Impure colors as seen on conventional TVs on top passing through NanoCell filters to create pure colors on the bottom.
α5 AI Processor 4K Gen6

Boost Your Viewing Experience

α5 AI Processor 4K Gen6 enhances the LG NanoCell TV to provide you with an immersive experience.
The chipset appears to be activated. The chipset appears to be activated.
*75"NANO77 features the α5 AI Processor 4K Gen6.
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  • AI Sound Pro

    Rich audio immersion. AI Sound Pro's deep learning algorithms enhance sound by converting 2 channels of audio into 5.1.2 virtual surround, so you enjoy full sound for all the content you love. Sound settings are automatically adjusted based on what you're watching, for an exceptional audio-visual experience.
    A TV in a stark white room displays colorful spiral shape on the screen.

  • AI Brightness Control

    Automatically adjusts your screen's brightness to match the surrounding ambient lighting levels, ensuring optimal viewing in any setting.
    A screen, half in darkness, half in light, shows an image of colorful macarons. The brightness is adjusted to each side.
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The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
A TV in a stark white room displays colorful spiral shape on the screen. A TV in a stark white room displays colorful spiral shape on the screen.

WOW Interface

When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.
The interface to change settings is displayed on the TV screen. The interface to change settings is displayed on the TV screen.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.
ThinQ AI & webOS

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.
The scene activating the 'All New Home' is played on the TV screen. The scene activating the 'All New Home' is played on the TV screen.
*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.
The scene activating the My profile function is played on the TV screen. The scene activating the My profile function is played on the TV screen.
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.
The scene activating the Quick card function is played on the TV screen. The scene activating the Quick card function is played on the TV screen.

AI Concierge

Get recommendations for new things to watch based on your voice search history.
A man's face is displayed on the TV screen, and recommended keywords are displayed nearby. A man's face is displayed on the TV screen, and recommended keywords are displayed nearby.
*Service Availability may vary depending on region and series.
*'For you keyword' can only be provided in countries that support NLP in their native language.
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  • LG Smart Cam

    With easy TV installation and a slim design, LG Smart Cam makes your remote meetings a breeze to put on the big screen.
    A woman is sitting on an armrest of a sofa, holding a laptop and watching TV. Inside the TV on the big screen, you can see four characters and a video conference.
  • *LG Smart Cam is sold separately.
    (No image)
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Smart Assistant & Connectivity

LG NanoCell takes convenience to a new level with support for Apple AirPlay, HomeKit and Matter. Conveniently monitor connected appliances and check information instantly using just your voice.
The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Apple AirPlay The logo of works with Apple Home
*'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
Big whale and a woman is diaplayed in the TV, which is hanging on the wall in the room with orange single sofa and round table. Big whale and a woman is diaplayed in the TV, which is hanging on the wall in the room with orange single sofa and round table.
NanoCell Cinema

Bring Fantasy to Your Home

Enjoy your favorite movies in stunning Pure Color on LG NanoCell TV's ultra-big screen.
(No image) (No image)

  • HDR10 Pro

    By applying dynamic tone mapping on a frame-by-frame basis, all types of content are displayed with great contrast for an impactful and immersive viewing experience.
    A man is staring outside, looking mad. The image is divided into two part. On left half of image appears to be dull and less vibrant color, while on the right half of image looks more vibrant with more colors. On left top corner says ‘conventional’, on right top corner says ‘HDR 10 PRO’.

  • FILMMAKER MODE™

    Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.
    A movie director is looking at a big TV monitor, editing something. The TV screen shows a tower crane in purple sky. FILMMAKER Mode logo is placed on bottom right corner.
  • *Support for FILMMAKER MODE™ may vary by country.
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There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday and PRIME VIDEO's The rings of power. There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday and PRIME VIDEO's The rings of power.
Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG NanoCell.
*Netflix streaming membership required.
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*Supported services may differ by country.
A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk. A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk.
NanoCell Gaming

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.
(No image) (No image)

  • Game Optimizer & Dashboard

    Streamline your gaming experience. Access a range of settings on a single menu for fast intuitive operation.
    Dashboard image displayed on the game screen - its palette shows icons of game status, dark mode, App on App, Game optimizer, all settings, and user guide.
  • *Availability of software updates may vary depending on model and region.
    *Items in the Game Optimizer menu may vary by series.
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  • Game-Changing Specs

    Enjoy high-speed HDR gaming on NanoCell TV with the latest gaming specifications, including ALLM, eARC, and HGiG. Enhanced audio immerses you deep in your favorite titles.
    A still from a racing game showing the enhanced image quality provided by HGIG and ALLM compared to the image without.
  • *HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make guidelines available for the public in order to improve consumer gaming experiences in HDR.
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LG NanoCell TV's recyclable box with flowers and plants sprouting from the top of the box. LG NanoCell TV's recyclable box with flowers and plants sprouting from the top of the box.
Sustainability

Just One More Thing
to Love About NanoCell

LG NanoCell's redesigned packaging uses single color printing and a recyclable box.
*Content on box may vary by model or country.
An LG QNED in a dark room. Dyed powders create an explosion of rainbow colors on the TV. An LG QNED in a dark room. Dyed powders create an explosion of rainbow colors on the TV.
Quantum Dot Meets NanoCell

Upgrade Your View with QNED Color

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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Watch your favourite television shows, movies and live sport in new levels of detail and depth with LG 4K TVs including OLED, NanoCell and Ultra HD. Expand your horizons with hour upon hour of online content streamed directly to your TV. Take control via voice, with AI ThinQ technology and Google Assistant and Alexa compatibility. Explore NanoCell TVs, OLED TVs, and Ultra HD TVs today.