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LG UHD UR78 75 inch 4K Smart TV, 2023

Key Features

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LG UHD UR78 75 inch 4K Smart TV, 2023
Where to Buy
*The images used in the product overview below are for representative purposes.
*Refer to the image gallery at the top of the page for an accurate representation.
The nature image with rock mountain facing each other from above and below shows the contrast and details. The nature image with rock mountain facing each other from above and below shows the contrast and details.

Reveal the Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid color and remarkable detail.
*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.
α5 AI Processor 4K Gen6

Boost Your Viewing Experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.
The chipset appears to be activated. The chipset appears to be activated.
*86"UR80 feature α7 AI Processor 4K Gen6.
A view of nature, compared picture quality that non 4K content and upscaled 4K content. A view of nature, compared picture quality that non 4K content and upscaled 4K content.

Redefine Scale of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
*Image quality of upscaled content will vary based on the source resolution.
tv-uhd-03-2-4k-upscaling-desktop tv-uhd-03-2-4k-upscaling-mobile

  • AI Brightness Control

    AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting.
    A screen, depicting an image of a forest, having its brightness being adjusted for depending on the surrounding.
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A UHD TV mount on wall behind a tabe with zen style setting. A UHD TV mount on wall behind a tabe with zen style setting.

See UHD TV on a Whole New Scale

Experience your favorite content up-close with an ultra-big 4K UHD TV.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
A half of bottom screen and half of the sound bar. The TV displays white hoarses running above the water. A half of bottom screen and half of the sound bar. The TV displays white hoarses running above the water.
The interface to change settings is displayed on the TV screen. The interface to change settings is displayed on the TV screen.
WOW Interface

Diversified Settings

When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.
*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.
webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.
The scene activating the 'All New Home' is played on the TV screen. The scene activating the 'All New Home' is played on the TV screen.
*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.
The scene activating the My profile function is played on the TV screen. The scene activating the My profile function is played on the TV screen.
*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.
The scene activating the Quick card function is played on the TV screen. The scene activating the Quick card function is played on the TV screen.

AI Concierge

Get recommendations for new things to watch based on your voice search history.
A man's face is displayed on the TV screen, and recommended keywords are displayed nearby. A man's face is displayed on the TV screen, and recommended keywords are displayed nearby.
*Service Availability may vary depending on region and series.
*'For you keyword' can only be provided in countries that support NLP in their native language.
tv-uhd-10-4-multi-view-desktop tv-uhd-10-4-multi-view-mobile

  • LG Smart Cam

    With easy TV installation and a slim design, LG Smart Cam makes your remote meetings a breeze to put on the big screen.
    A woman is sitting on an armrest of a sofa, holding a laptop and watching TV. Inside the TV on the big screen, you can see four characters and a video conference.
  • A woman is sitting on an armrest of a sofa, holding a laptop and watching TV. Inside the TV on the big screen, you can see four characters and a video conference.
  • *LG Smart Cam is sold separately.
    A woman is sitting on an armrest of a sofa, holding a laptop and watching TV. Inside the TV on the big screen, you can see four characters and a video conference.
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Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.
The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter
*'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
Image showing a couple watching a show using an LG UHD TV. Image showing a couple watching a show using an LG UHD TV.

Cinema-Like Immersion at Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.
tv-uhd-13-2-cinema-desktop tv-uhd-13-2-cinema-mobile

  • FILMMAKER MODE™

    Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.
    A movie director is looking at a big TV monitor, editing something. The TV screen shows a tower crane in purple sky. FILMMAKER Mode logo is placed on bottom right corner.
  • *Support for FILMMAKER MODE™ may vary by country.
    A movie director is looking at a big TV monitor, editing something. The TV screen shows a tower crane in purple sky. FILMMAKER Mode logo is placed on bottom right corner.
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There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO, Paramount+'s Tulsa King, PRIME VIDEO's The rings of power, sky showtime's TOP GUN, and LG CHANNELS' leopard. There are logos of streaming service platforms and matching footages right next to each logo. There are images of Netflix's Wednesday, Apple TV's TED LASSO, Paramount+'s Tulsa King, PRIME VIDEO's The rings of power, sky showtime's TOP GUN, and LG CHANNELS' leopard.
Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.
*Netflix streaming membership required
*Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
*Supported services may differ by country.
A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk. A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk.

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

Image showing settings and game dashboard displayed while running a gaming software. Image showing settings and game dashboard displayed while running a gaming software.

HGiG

LG is partnered with some of the big names in the gaming industry, allowing you to enjoy the latest HDR games and immerse yourself in your gameplay.

Image showing left half of an image without HGiG while right half with HGiG to show contrast. Image showing left half of an image without HGiG while right half with HGiG to show contrast.
*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR
A flower box upcycled using an LG UHD TV box packaging. A flower box upcycled using an LG UHD TV box packaging.
Sustainability

Greener for Better

LG UHD TV's redesigned packaging uses single color printing and a recyclable box.
*Content on box may vary by model or country.
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Watch your favourite television shows, movies and live sport in new levels of detail and depth with LG 4K TVs including OLED, NanoCell and Ultra HD. Expand your horizons with hour upon hour of online content streamed directly to your TV. Take control via voice, with AI ThinQ technology and Google Assistant and Alexa compatibility. Explore NanoCell TVs, OLED TVs, and Ultra HD TVs today.