2025 LG QNED EVO TRANSFORMS WITH CORE OLED TV INNOVATIONS: TRUE WIRELESS, AI AND HYPER PERSONALISATION

Based on company’s dual-track strategy, the 2025 QNED evo lineup boast technological advancements

SEOUL, Korea (Dec. 18, 2024) — LG Electronics (LG) unveiled today its renewed 2025 QNED evo lineup featuring new proprietary wide colour gamut technology. A true wireless viewing experience with the Zero Connect Box (QNED9M) that transmits 4K 144Hz¹ images without loss of picture quality or delay, the lineup features AI-enhanced picture and sound processing, and an ultra-personalised AI-based customer experience via webOS 25.

LG continues to strengthen its competitiveness in the global premium TV market through a dual-track strategy. This strategy emphasises the company’s market-leading, self-emissive OLED lineup and the QNED evo series – a premium LCD TV lineup that incorporates key OLED innovations, such as advanced AI capabilities and wireless convenience.

Most of the 2025 QNED evo lineup boasts an improved colour gamut compared to previous models by applying new LG proprietary wide colour gamut technology, Dynamic QNED Colour Solution, which replaces quantum dots.² This technology enables light from the backlight to be expressed in pure colours, delivering   realistic picture reproduction.

While the application of Dynamic QNED Colour Solution, the 2025 QNED evo lineup is certified by global testing and certification organisation Intertek for 100% Colour Volume to DCI-P3, measuring the screen’s colour reproduction capability.

In 2025, LG will also unveil the QNED evo (QNED9M) featuring its True Wireless 4K technology. This innovation, previously exclusive to the flagship OLED evo model (M Series) last year, will now be available in the QNED evo lineup. The wireless solution utilises a separate Zero Connect Box to transmit high-definition video at up to 4K resolution and a refresh rate of 144Hz.  This expansion allows viewers to enjoy high definition 4K content wirelessly, without compromising on picture quality or experiencing delays, moving beyond the limitations of traditional wired connections.³ The QNED evo is designed to minimise screen disconnection and deliver natural images even in a wireless setup. Additionally, it has earned AMD FreeSync Premium certification. The TV itself requires only a power cord, allowing for more convenient storage of gaming consoles and set-top boxes.

LG continues to improve the picture and sound quality of its QNED evo lineup by offering more powerful editions of its proprietary AI processors. 2025 LG QNED evo models are equipped with the α8 AI Processor, offering close to 70% percent improvement in AI performance compared to the 2024 QNED81 model. This processor delivers premium picture and sound. quality.

These AI capabilities include more advanced upscaling, analysing the filmmaker’s intent to adjust picture noise and presenting faces on-screen, as well as objects, text, and backgrounds more naturally. Dynamic Tone Mapping Pro breaks down each scene to fine-tune HDR effects and brightness for each zone. Moreover, AI converts 2-channel sound sources to virtual 9.1.2 channel sound for a richer audio experience. It also distinguishes voices from background sounds and makes them clearer, while audio sounds natural as if it were coming from the center of the TV screen.

The new AI Magic Remote, included   with 2025 QNED evo, features a new AI button for easy analysis of viewing preferences and content and app recommendations.  Personalisation is further enhanced by Voice ID, Generative AI Gallery⁴ and customised TV picture and sound quality modes. A short press on the AI button guides users to relevant keywords and TV features, while a long press enables personalised searches based on a large language model (LLM⁴). For example, if a user is planning a trip to France, they can ask their remote, “Recommend movies to watch on my trip to Paris.” The AI will understand the context and suggest movies set in the French capital, including specific genre recommendations based on the user’s viewing preferences.

LG proprietary smart TV platform webOS25 elevates the customer experience by offering personalised service advancements and content through its AI features and the company’s ongoing webOS Re:New Program, which includes webOS upgrades for five years.

The 2025 QNED lineup will also range from 40- to 100-inches. LG is expanding its QNED lineup by introducing a 100-inch option in response to customer demand for ultra-large, premium LCD TVs.

“Our renewed 2025 LG QNED evo lineup inherits OLED's differentiated picture quality along with an enhanced wireless viewing experience and ultra-personalised solutions to deliver an outstanding super-large viewing experience,” said Hyoung-sei Park, president of the LG Media Entertainment Solution Company at LG Electronics.

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¹ LG 2025 QNED9M series TVs provide support for 4K@144Hz.

² Excludes QNED92 MiniLED, which features quantum dot technology

³ Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.

⁴ Not available in Australia. Only available in Korea and the U.S.

About LG Electronics Media Entertainment Solution Company

 
The LG Media Entertainment Solution Company (MS) is a recognised innovator in televisions, audio, displays and smart TV platform. MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalised webOS smart TV platform. Recently, MS Company has expanded its offerings to include LG’s Information Technology solutions, such as business monitors, laptops, projectors, cloud devices and medical displays, all designed to maximise work efficiency and deliver strong value to customers. For more news on LG, visit www.LGnewsroom.com.