SYDNEY, 19th February 2015 – To commemorate the hosting of the International Cricket Council (ICC) Cricket World Cup 2015 and celebrate the passion of cricket fans from around the world, LG Electronics (LG) has globally unveiled the ‘LG 100 Greatest Fans Benches’.
The unveiling took place at a donation ceremony held at Hagley Oval, Christchurch, New Zealand. Hagley Oval hosted the opening match of 2015 ICC Cricket World Cup on Saturday 14th February. Presented at the donation ceremony were Phil Clearwater, Chair of the Infrastructure, Transport, and Environment in Christchurch City Council; Sir Richard John Hadlee, New Zealand cricket legend; David Richardson, CEO of the ICC, and Sang Chul Ivan Ha, Business Director of LG New Zealand.
LG 100 GREATEST FANS CAMPAIGN
Ten benches have been placed around the oval to mark the culmination of the LG 100 Greatest Fans campaign, which offered a unique opportunity for cricket fans to show the world their passion and dedication to the game.
In the weeks before the ICC Cricket World Cup, fans uploaded photos, videos, recordings, and messages on the official website: www.lg100greatestfans.com, earning points by sharing their submission through social media and having others vote.
The competition closed on 6th February and the 100 best entries have their names engraved on the benches to be placed at Hagley Oval. Out of these winners the top 14 entries, one per country involved in the tournament, will win two tickets, flights and accommodation to attend the ICC Cricket World Cup Final in Melbourne on Sunday 29th March.
The LG 100 Greatest Fans also awarded Pakistan – the country with the most points collated by all entrants - with USD50,000 to contribute to their Youth Cricket program.
LG 100 GREATEST FANS BENCHES
The benches were designed as a tribute to the sport and to the ICC Cricket World Cup 2015. They have been designed with cricket tributes running throughout.
· The armrests: fashioned after two wickets, each comprised three stumps and two bails
· Back support: spindles in the shape of cricket bats and on the bat face are the plates engraved with the names of the world’s most passionate cricket fans
· Two emblems: sitting proudly on the shoulders of the bench are two engraved emblems, one sporting the official trademark of the ICC Cricket World Cup 2015 and the other denoting LG’s contribution
WHAT LG AND THE PARTNERS HAD TO SAY
Participating in the ceremony was cricket legend, Sir Richard John Hadlee. To mark the occasion and commemorate his distinguished career, Sir Hadlee was made an honorary member of LG’s 100 Greatest Fans, he commented: “It is only on the shoulders of our fans that cricketers are able to rise to such heights.”
Phil Clearwater, Official Council representative for the ICC Cricket World Cup 2015 New Zealand said, “benches which represent passion and support from all around the world for this great sport will have a great home here. Christchurch City Council is delighted to accept this generous gift on behalf of the city from LG Electronics. Having them here in Hagley Oval will be a fitting legacy to the ICC Cricket World Cup and LG’s commitment to cricket and the community of Christchurch”
Wayne Park, Executive Vice President and Head of LG Electronics Global Sales and Marketing Company said: “We are honored to donate a series of benches, embedded with the passion of cricket fans from all over the world, to commemorate ICC Cricket World Cup.”
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Photo caption
Group picture of LG 100 Greatest Fen Bench unveiling: (From left) Sang Chul Ivan Ha, Business Director of LG New Zealand; Threse Walsh, Head of Cricket World Cup New Zealand; Cr. Phil Clearwater, Chair of the Infrastructure, Transport, and Environment in Christchurch City Council; Sir Richard John Hadlee, New Zealand’s cricket legend; David Richardson, CEO of the ICC, and Lee Germon, CEO of Caterbury Cricket.
Media Contacts
For further information, full specifications or images please contact HKAus@lg-one.com
LG PR Contact
Ciaran Pillay
LG-One Australia
02 9286 1219
0474 217 962
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 87,000 people working in 113 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit http://www.lg.com.au/MobilePhones or join LG Australia’s Facebook page, found at: http://www.facebook.com/LGAustralia
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