Consolidating IVI and ADAS systems in a single chip, next-gen LG Controller sets a new standard for the mobility experience
SEOUL, Jan. 3, 2024 — LG Electronics (LG), working with Qualcomm Technologies, Inc., will introduce the groundbreaking Cross Domain Controller (xDC) platform1 for vehicles at CES 2025. Based on Qualcomm Technologies’ Snapdragon Ride™ Flex System-on-Chip (SoC),* which pre-integrates Snapdragon Ride™ automated driving stack and computer vision, this solution incorporates the LG In-Vehicle Infotainment (IVI) System and Advanced Driver Assistance System (ADAS) into a single controller. The xDC platform is set to redefine vehicle performance and elevate the mobility experience.
Due to the increasing complexity of modern vehicles, the need for a central computer that can efficiently manage diverse functionalities has become paramount. The Flex SoC addresses this need, presenting a single SoC with pre-integrated ADAS, automated driving capabilities and an open platform offering support for digital cockpit and IVI. By utilising Qualcomm Technologies’ flexible, multifunctional chipset, the LG xDC platform is able to process data from IVI and ADAS systems concurrently, enhancing the overall driving experience. Along with providing an efficient mobility experience, this single-SoC innovation helps to reduce component costs. The xDC platform also delivers the proactive assistance of “ADAS confidence view,” which combines 3D and 2D graphics to help drivers maintain focus on the road.
The platform enables drivers and front seat passengers to easily and intuitively access a wide range of information through the vehicle’s main display. This includes ADAS alerts, such as distance to the vehicle ahead and lane departure warnings, as well as alternative routes based on real-time traffic conditions. The system can even provide useful lifestyle information, such as promotions from frequently visited stores, to make each journey more enjoyable.
An “all-in-one” system that can simultaneously handle multiple vehicle functions, such as navigation, safety systems and ADAS features, the new xDC is the result of close cooperation between LG and Qualcomm Technologies. The Flex SoC, which has obtained Automotive Safety Integrity Level (ASIL)-D certification – an international safety standard governing the functional safety of cars – contributes to xDC’s ability to deliver reliable support for in-vehicle functions.
At CES 2025, taking place in Las Vegas from January 7-10, LG and Qualcomm Technologies will demonstrate the xDC platform in their respective private showcases. Establishing a new standard for integrated IVI and ADAS systems, the xDC platform efficiently manages and controls complex system functions and is expected to play a pivotal role in the coming software-defined vehicle era.
Looking ahead, the two companies aim to strengthen their leadership in the IVI and ADAS sectors by developing tailored solutions that meet the diverse needs of auto manufacturers. Through component integration and design optimisation, LG and Qualcomm Technologies plan to deliver competitive, high-performance technologies that will help define future mobility.
“The xDC platform, which leverages the cutting-edge Snapdragon Ride Flex SoC, offers automakers a flexible solution that simplifies complex systems while enhancing the driving experience,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “Our collaboration with Qualcomm Technologies sets a new benchmark for the industry, redefining the driving experience.”
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1 There are currently no plans to introduce this product to Australia and New Zealand. More information will be provided when available.
* Snapdragon and Snapdragon Ride are trademarks or registered trademarks of Qualcomm Incorporated. Snapdragon Ride and Snapdragon Ride Flex are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
About LG Electronics Vehicle Solution Company
The LG Vehicle Solution Company (VS) is revolutionising the automotive industry with its human-centric innovations. As a trusted and innovative partner, the VS Company offers intelligent and environmentally responsible solutions, including in-vehicle infotainment, display, connectivity, ADAS and software solutions for software-defined vehicles. Committed to “Driving better future mobility,” the company is diversifying its portfolio to enhance its capabilities through acquisitions such as automotive lighting systems provider ZKW Group and vehicle cybersecurity company Cybellum, as well as the joint venture LG Magna e-Powertrain. For more news on LG, visit www.LG.com/global/mobility.
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