LG PRESENTS “LIVE BEYOND” WITH EXPANDED SECOND-GENERATION LG SIGNATURE LINEUP AT CES 2025

CORPORATE 12/30/2024

LG PRESENTS “LIVE BEYOND” WITH EXPANDED SECOND-GENERATION LG SIGNATURE LINEUP AT CES 2025

Showcasing the evolution of the company’s ultra-premium brand, lineup delivers enhanced user experiences and enriched, connected living

 

 

SEOUL, Dec. 30, 2024 — LG Electronics (LG) is unveiling its expanded second-generation LG SIGNATURE lineup at CES 2025 in Las Vegas (January 7-10). Exhibiting under the Live Beyond brand theme, the latest LG SIGNATURE range features products that integrate cutting-edge technology and sophisticated design to deliver enhanced usability, seamless connectivity and an impressive smart home experience.

 

The second-generation LG SIGNATURE lineup builds on its signature minimalist aesthetic, performance with AI-driven features and intuitive functionality. This new wave of appliances comprises the LG SIGNATURE French Door refrigerator with T-OLED door panel, LG SIGNATURE Smart InstaView™ Over-the-Range microwave and Slide-in Double Oven Induction Range, LG SIGNATURE dishwasher, LG SIGNATURE washer & dryer, and the LG SIGNATURE washing machine and dryer pair.

 

Taste Beyond: Redefining the Kitchen

The 36-inch Smart InstaView™ French Door refrigerator offers a differentiated kitchen experience with its transparent T-OLED display embedded in the upper right door. This dual-purpose display serves as both a digital touch interface and a Dual InstaView™ panel, allowing users to conveniently view its contents without opening the door. It can also display hologram-like visuals, blending the virtual with the real in a fusion of art and technology. For added ambiance, the refrigerator provides access to a curated music playlist1 that lets users enjoy music whenever they are in the kitchen.

 

The refrigerator’s ThinQ® Food management system and a built-in AI camera elevate convenience, automatically recognising stored food items, suggesting recipes based on available ingredients and user preferences, and tracking inventory and expiration dates. These innovations help to streamline food management, menu planning and meal preparation, saving users time and making the kitchen a connected and dynamic space.

 

The LG SIGNATURE Over-the-Range microwave and Slide-in Double Oven Induction Range enhance the culinary experience with their versatile cooking capabilities. The microwave is equipped with three built-in cameras for real-time cooking monitoring and time-lapse creation, which can capture meals’ journeys from the oven to the table. The induction range, powered by Gourmet AI technology, identifies ingredients and provides helpful recipe suggestions.

 

The new LG SIGNATURE microwave not only excels in cooking and reheating but also redefines its category by delivering an immersive entertainment experience right in the kitchen. Featuring a 27-inch Full-HD touchscreen display with InstaView™, built-in speakers and Wi-Fi connectivity, it enables users to enjoy a variety of entertainment content while they are in the kitchen. The screen also provides access to the LG ThinQ®2 Smart Home Dashboard, allowing users to control all LG AI-enabled appliances and compatible Matter and Thread devices in the home. In addition, when paired with the Induction Range, the microwave’s LCD display conveniently shows the cooking progress of dishes in the range, eliminating the need to bend down and checking the oven manually.

 

The LG SIGNATURE Dishwasher is designed to fit perfectly with existing cabinetry, creating a clean, built-in look for a sleek, modern kitchen. Its innovative pop-out handle sits flush with the door when not in use and automatically “pops out” when a hand approaches. The new dishwasher is equipped with LG QuadWash™ Pro and Dynamic Heat Dry™ technologies.

 

Live Beyond: Seamless Laundry Solutions

The second-generation LG SIGNATURE lineup also offers advancements in laundry care. Featuring the LG SIGNATURE washer & dryer and 29-inch LG SIGNATURE washing machine and dryer pair, the new laundry lineup leverages LG Artificial Intelligence Direct Drive™ (AI DD®) 2.0 for precise fabric care, and inverter heat pump technology for effective, low-temperature drying. Each model is equipped with a 7-inch LCD touchscreen for easy control.


The LG SIGNATURE zone at CES 2025 will feature an “ideal lifestyle” space highlighting the second-generation lineup in settings like a living room, laundry room and kitchen. In collaboration with premium Italian furniture brand Molteni&C, LG will pair its technologically-advanced products with Molteni&C’s exquisite designs. Visitors can also experience the LG ThinQ® ON AI home hub in action, demonstrating the ease and efficiency of the AI Home lifestyle.

“The expanded second-gen LG SIGNATURE lineup seamlessly combines advanced technology with elegant, modern design to deliver a smarter, more efficient luxury home lifestyle,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Through the flawless fusion of state-of-the-art smart home, AI and connectivity technologies, we will continue to provide transformative customer experiences that go beyond expectations.”

 

Visitors to CES 2025 from January 7-10 can explore the new additions to the second-generation LG SIGNATURE lineup at LG’s booth (#15004, Las Vegas Convention Center).

 

# # #

 

1 LG SIGNATURE refrigerator and LG SIGNATURE Over-the-Range microwave come with the “essential;” app pre-installed. “essential;” is a music curation brand operated by NHN Bugs, a South Korean music streaming service. Subscription may be required to utilise the “essential;” app and is subject to the terms and conditions of NHN Bugs. Subscription availability may vary by country and is currently not available in Australia.

 

2 LG ThinQ® app & compatible smartphone required with mobile data and home Wi-Fi connection. Refer to lg.com.au/lg-thinq for details.

 

About LG Electronics Home Appliance Solution Company 

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers’ quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG’s Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and innovative lifestyle solutions. For more news on LG, visit www.LGnewsroom.com

 

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