Transitioning between transparent to opaque screen, LG SIGNATURE OLED T introduces new viewing possibilities and a new era in home entertainment
SEOUL, Dec. 19, 2024 — LG Electronics (LG) is set for the global launch of the 77-inch LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV. This model will be available in the U.S. this December, with additional markets to follow*.
Unveiled at CES® 2024, the LG SIGNATURE OLED T represents a leap in both technology and design innovation, reflecting the company’s commitment to delivering new and better. Its self-lit screen can transform from transparent to opaque; a unique ability that provides the OLED viewing experience while offering greater freedom in living spaces. Recognised globally, the company’s transparent OLED made TIME’s Best Inventions 20241 list and received a total of five CES 2024 Innovation Awards, including a Best of Innovation honour.2
Users can effortlessly switch between transparent and opaque modes at the touch of a button, unlocking unique possibilities for entertainment and space design. When in transparent mode, the OLED T offers a futuristic content experience . The screen not only creates the illusion of content floating in mid-air but “merges” the on-screen visuals with the surrounding space.
LG OLED T further elevates the user experience with a suite of versatile features that leverage the advantages of a transparent OLED screen, enhancing its distinctive value.
One standout feature is T-Objet, an Always-On-Display (AOD) mode that transforms the screen into a transparent digital canvas, ideal for showcasing artwork, videos or photos in outstanding colour and clarity. Complementing this is T-Bar, a sleek info-ticker that appears along the bottom edge of the screen, providing sports results, IoT device statuses, weather forecasts or song title information. The rest of the screen remains unused when T-Bar is active, presenting a clean, uncluttered look and a clear view of the space behind the LG “virtually invisible” display. For added convenience, T-Home offers a user-friendly interface that delivers a well-organised overview of available services, as well as quick access to apps, settings and other features.
Despite its 77-inch screen size, the LG OLED T enhances the feeling of space within a room, providing a sense of openness. Its transparency allows it to be placed centrally without being obtrusive or positioned in front of windows without blocking natural light or views of the outdoors.
The transparent 4K OLED screen, combined with the company’s true wireless video and audio transmission technology, offers not only the aesthetic value but also an enhanced home entertainment experience. Free from tangled cables, the device delivers an immersive, clutter-free viewing environment.
The OLED T advances innovation with the proprietary LG Zero Connect Box, a visually lossless wireless video and audio transmission solution3 without latency ensuring a seamless viewing experience. By supporting 4K at 120Hz variable refresh rate, OLED T has been certified by NVIDIA G-SYNC® Compatible and AMD FreeSync Premium to eliminate tearing and stuttering for a highly dynamic, true-to-life gaming experience.
The LG SIGNATURE OLED T carries forward the company’s legacy of providing premium picture quality and immersive viewing experiences – hallmarks of LG OLED TVs since the very first model hit the market in 2013. Building on over a decade of OLED innovation, the one-of-a-kind LG TV brings images to life with vibrant, precisely reproduced colours and contrast. Powered by the LG α (Alpha) 11 AI processor, the OLED T optimises both picture and sound quality, delivering quality visual and auditory experiences.
“LG SIGNATURE OLED T is an exceptional user-focused innovation that offers a distinctive, multi-faceted viewing experience and unprecedented spatial flexibility,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “LG remains at the forefront of innovation by combining its industry-leading OLED technology with unique form factors, transparent screens, wireless connectivity and more, delivering unparalleled, life-enriching advancements no other TV maker can replicate.”
1 https://time.com/collection/best-inventions-2024/
2https://www.ces.tech/ces-innovation-awards/2024/lg-4k-transparent-oled-t/
3 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
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