The Beauty Inside:
LG SIGNATURE X BVLGARI

LG Electronics held invitation-only private
events in BVLGARI’s flagship stores in
Zürich and Geneva, Switzerland to introduce
the new LG SIGNATURE OLED R.

Over recent years, LG SIGNATURE and BVLGARI have set themselves apart from competing brands through their commitment to excellence and unmatched technical prowess. The two brands have become frontrunners in their respective fields of high-end household appliances and fine jewellery and watchmaking.

One area where BVLGARI has been making brilliantly innovative strides is in the making of ultra-thin watches. The ultra-thin watch represents the pinnacle of technical achievement in modern mechanical watchmaking. A simple mechanical watch contains roughly 130 components and therefore, already involves a significant degree of miniaturisation. To fit these components into an ultra-thin movement while ensuring that everything functions reliably, demands not only a longstanding tradition of skilled craftsmanship but also innovation across all stages of production.

For decades, one brand that has stood out in the field of watchmaking is BVLGARI. With a fully proprietary production system, all mechanical watch components—including the movement, case, and bracelet—are built by four manufacturers located across Switzerland.

BVLGARI has recently demonstrated its innovative brilliance through the production of ultra-thin watches. Since its 2014 release of the 'Octo Finissimo Tourbillon Manual', which featured the world's thinnest flying tourbillon movement at the time, to this year's release of the 'Octo Finissimo Perpetual Calendar', the thinnest perpetual calendar watch in the world, BVLGARI has been showcasing its peerless technical know-how in the field of ultra-thin watchmaking by breaking records nearly every year.

BVLGARI's most recent achievement,
the 'Octo Finissimo Perpetual Calendar',
has earned it its seventh world record in
the realm of ultra-thin watchmaking.

The perpetual calendar is one of the most sophisticated methods of indicating the date in mechanical watches. With the 'Octo Finissimo Perpetual Calendar', BVLGARI has succeeded in enclosing a 408-piece complication mechanism of the utmost precision within a movement that is only 2.75mm thick. Impressively, its owner will be able to read the time without worrying about having to adjust the indications until February 2100.

The exceptional triumph of the 'Octo Finissimo Perpetual Calendar' continues BVLGARI's history, wherein it has successfully combined, with unparalleled beauty, its longstanding technical know-how as a maker of high-end jewellery and an unyielding commitment to functionality. Similarly, the rollable design of the LG SIGNATURE OLED R is a remarkably innovative achievement in the home electronics space that reimagines what a TV is capable of.

LG Electronics has succeeded in developing the world's first and only rollable TV which can be housed within the product casing. The LG SIGNATURE OLED R is the culmination of innovative out-of-the-box thinking as well as a technical triumph made possible through a self-lit OLED panel, which eliminates the need for a backlight. This groundbreaking technology not only reimagines what a TV is capable of, it revolutionises the way you use your space.

Thanks to its rollable design,
the LG SIGNATURE OLED R can be
placed in a variety of living spaces.

Because it does not block the view while the screen is retracted, the unit can be placed lengthwise against a living room's main window or between the living room and the dining room, for example, all while fitting in harmoniously. In line with the trend of open plan living, the new possibilities presented by LG SIGNATURE OLED R are sure to attract the attention of interior-savvy consumers looking to elevate their living space.

Through its rollable design, the LG SIGNATURE OLED R is configurable in three distinct modes, allowing it to blend seamlessly into any space.

In 'ZERO VIEW' mode, where the screen is retracted completely within the unit case, the TV functions as a speaker. The sleek, modern aesthetic of the case design, which combines aluminum and fabric by luxury Danish maker Kvadrat, fits beautifully into the surrounding space.

'LINE VIEW' mode, which exposes only the top portion of the screen, features five digital modes that help the user make the most of their day: music, clock, frame, mood lighting & sounds, or home dashboard.

In 'FULL VIEW' mode the 65" screen is fully exposed, allowing for an unmatched viewing experience through a combination of lifelike colour tones impeccably rendered through self-luminescent pixels, an infinite-contrast (perfect black) panel, and a generously wide viewing angle.

The LG SIGNATURE line combines cutting-edge technology with outstanding design and functionality, while staying true to the core essence of their products. This is showcased through the line's other items such as the LG SIGNATURE Refrigerator and Wine Cellar which feature an InstaView^® glass panel which illuminates with two quick knocks, allowing you to see inside without opening the door.

The events held in BVLGARI’s flagship stores in Zürich and Geneva, Switzerland, were aimed at key partners of LG Electronics and BVLGARI and VIP customers that share an appreciation for each brand's unique merit.

LG SIGNATURE and BVLGARI have successfully established themselves as high-end, premium brands in their respective fields through daring innovation driven by advanced technology and a dedication to excellence. Although they operate in distinct fields, both brands share a fundamental appreciation of a core truth inherent in high-end product lines: 'True beauty comes from within.'

LG SIGNATURE looks to further explore new and varied opportunities to work together with unique high-end brands that share similar core values and meet the needs of customers seeking to elevate their everyday lifestyles.