D01_CocaCola-London-D-v1
Public Space
When the London Eye management team thought it was the right time to upgrade their existing digital infrastructure they brought in Esprit Digital to design and build a world-class full outdoor solution to match the iconic status of the UK’s most popular paid-for visitor attraction.
Following a three week design review process, Esprit was given the go-ahead to manufacture six double-sided Digital Totems. Featuring the LG high brightness panels with 9.4mm toughened glass, these eye-catching units have been designed to run 24 hours a day, seven days a week and will display site messaging and company promotions to all guests and South Bank passers-by for the next 5-10 years.
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