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Public Space
Transparent OLED Auto Showroom at ISE 2019
Integrated Systems Europe is the world’s largest exhibition for AV and system integration. The 2019 edition ran from 5 to 8 February at the RAI Amsterdam, and was the largest to date in terms of both exhibition space and attendee registrations. During an intensive ideation session for designing auto showroom, all LG employees involved wanted to make car buying journey more joyful and reinvent auto configurator experience with Transparent OLED technology.