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Press Release
Corporate
LG’S “COME HOME CHALLENGE” REDEFINES THE VALUE OF FAMILY AND HOME
21/08/2020
#LGComeHomeChallenge Campaign Makes it Easy for
Everyone to Be Part of the Healthy Home Solution
SEOUL, Aug. 21, 2020 — For families with inadequate housing or lacking housing during this pandemic, taking shelter at home can be unsafe or even impossible. That is why LG Electronics (LG) is partnering with the Korea branch of Habitat for Humanity, the nonprofit organization devoted to building and improving dwellings for families worldwide.
LG is encouraging fans to take up the #LGComeHomeChallenge by creating video clips expressing why home is special to them and posting them on Instagram or Facebook. Under the hashtag #LGComeHomeChallenge, the digital campaign kicks off with a video which highlights the joy of family and a life made better with LG’s advanced home appliances.
#LGComeHomeChallenge invites consumers to create and share short videos that show what home means to them. Videos should show scenes from participants’ lives that best define what home and family means to them – eating together, playing together, laughing together or just enjoying life. A special AR Instagram filter created for the campaign will add more personalization to every upload.
LG will make a donation of USD 300,000 to Habitat for Humanity Korea, with plans to donate home appliances to furnish newly built homes. The appliances will be installed in new homes being built in India, Kenya and Vietnam to create safe havens for the neediest families.
“LG is always looking for ways to make life better, and we are honored to support the good work of Habitat for Humanity and to protect the wellbeing of the families they help with our healthy home solutions,” said Dan Song, president of LG Electronics Home Appliance & Air Solution Company. “Our Come Home Challenge campaign represents a real way for people to benefit from the gift of a safe, healthy home.”
For more information and to join the challenge, visit www.LGComeHomeChallenge.com.
About LG Electronics Inc.
LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to www.LGnewsroom.com.
LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to www.LGnewsroom.com.
About LG Electronics Home Appliance & Air Solution Company
The LG Home Appliance & Air Solution Company is a global leader in home appliances, smart home solutions, air quality systems as well as visionary products featuring next generation AI. The company is creating total solutions for the home with its industry leading core technologies and is committed to making life better and healthier for consumers by developing thoughtfully designed kitchen appliances, living appliances and air solution products. Together, these products deliver enhanced convenience, superb performance, efficient operation and compelling health benefits. For more news on LG, go to www.LGnewsroom.com.
About LG Electronics Singapore Pte Ltd
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.
LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.
Media Contacts:
Valerie Ong
LG Electronics Singapore
E-mail: valerie.ong@lge.com
Pearlene Wong
Asia PR Werkz
Tel: +65 9271 7890
E-mail: pearlene@asiaprwerkz.com
Nicole Tan
Asia PR Werkz
Tel: +65 9731 6161
E-mail: nicole@asiaprwerkz.com