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Corporate

LG INVITES CONSUMERS AROUND THE WORLD TO IFA 2020 ONLINE

20/08/2020

Bold New Vision for Seamless, Highly-evolved Home Living on Show;

Interactive Video Content and Fully Explorable Virtual Booth

SEOUL, Aug. 20, 2020 — LG Electronics (LG) is sharing its vision for the home of the future at IFA 2020, taking place virtually for the first time in its 96 year history. Under the banner Life’s Good from Home, LG’s online exhibition booth will allow visitors to explore the company’s latest innovations from the comfort of their homes and mobile devices. LG’s IFA 2020 press conference will take place in Messe Berlin on September 3 at 11:00 CEST and livestreamed on the LG Global YouTube channel (www.youtube.com/GlobalLG).

Under the banner of Life’s Good from Home, Dr. I.P. Park, CTO of LG Electronics, will present the future vision for consumers to enjoy a safer and more convenient home living as people world over settle into new lifestyle habits. LG ThinQ Home Solution, making its world debut at IFA 2020, is the company’s innovative response to the new normal and exciting vision for how our life will look in the future.

With the cancellation of IFA’s exhibition in Berlin this year, LG created its own physical smart home showroom in Korea to demonstrate how LG products work seamlessly together to deliver the best home experience possible. For its IFA unveiling, K-pop star Henry Lau will take visitors on a virtual tour of the four story home highlighting all the ways the home contributes to comfort and maximum sustainability using LG technology. The home tour will be accompanied by an interactive video of a family residing in an LG home, which viewers can customize based on their choices.

In addition to its smart home showroom and interactive video content, LG’s virtual IFA booth will provide a compelling interactive experience of how the company is making home living more relaxing, efficient and rewarding.

Visitors to LG’s IFA 2020 virtual booth will learn all about the benefits of the company’s comprehensive range of smart home appliances and integrated services by making their way through a variety of different zones.

“Although we would prefer to be participating under better circumstances, we are excited to be a part of IFA 2020 to share with consumers around the globe our vision for a healthier and infinitely more convenient home,” said Kim Jin-hong, head of LG Electronics’ Global Marketing Center. “Through our strength in AI and human-centric design, we are creating a fully integrated suite of products and services that makes it easier to live, work and relax at home.”

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About LG Electronics Inc.

LG Electronics is a global innovator in technology and consumer goods with a presence in almost every country in the world and a diverse workforce of 74,000. LG is composed of five companies – Home Appliance & Air Solution, Home Entertainment, Mobile Communications, Vehicle Component Solutions and Business Solutions. With 2019 global sales of USD 53 billion, LG is a leading manufacturer of a wide range of products from TVs, washing machines, refrigerators, air conditioners, mobile devices, digital signage and automotive components. LG is also known for its premium LG SIGNATURE and advanced LG ThinQ brands, which feature the company’s artificial intelligence technology. For more news on LG, go to www.LGnewsroom.com.

About LG Electronics Singapore Pte Ltd

LG Electronics Singapore Pte Ltd (LG Electronics Singapore) is a fully-owned subsidiary of LG Electronics Inc., the pioneer and market leader of the Korean electronics industry. LG Electronics Singapore operates three business units – Home Entertainment, Mobile Communications and Home Appliance & Air Solution. In recognition of its vision to enrich people’s life with smart technologies and innovative design, LG Electronics Singapore has been recognized with prominent local and international accolades, such as the CNET Asia Editor’s and Readers' Choice Awards, HWM+HardwareZone.com Tech Awards, Red Dot Design, and GfK No. 1 Awards. For more information, please visit www.lg.com/sg.

Media Contacts:

Valerie Ong

LG Electronics Singapore

E-mail: valerie.ong@lge.com

Pearlene Wong

Asia PR Werkz

Tel: +65 9271 7890

E-mail: pearlene@asiaprwerkz.com

Mark Juan

Asia PR Werkz

Tel: +65 9005 3361

E-mail: mark@asiaprwerkz.com

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