Alpha 7 Gen3 logo on black and blue graphic background
The 3nd generation α7 Intelligent Processor recognizes the quality of the original content and optimizes the clarity and sharpness by removing noise. The result is crisp, higher quality visual*.
The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.
The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.
The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.
*Supported only for Dolby Vision content.
*The sound is automatically adjusted only when the AI Sound feature is on.
*Supported only for Dolby HDR content.
A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.
Two women watching the same scene on TV in mirrored living rooms and different brightness conditions
*Compared to previous generation.
The 3rd generation α7 Intelligent Processor optimizes sound by genre by analyzing audio sources depending on content type.
A man playing guitar with music dashboard graphics on both sides
The AI algorithm up-mixes two-channel sound to convincingly mimic 4.0 surround sound, enhancing the quality for a better listening experience.
Giant waterfall on TV with surround sound graphic
Whatever you're watching—dramas, sports, movies, news, or music—the processor recognizes it and optimizes the sound for that specific content type. Newsreaders' voices will be clearer, and movie sound effects will be more vivid.
Five vertical title cards for Movie, Music, Sports, Drama and News
*Compared to previous generation.
The size of the room, the position of the TV, and where you're sitting are detected through the magic remote. The processor then tunes and balances the sound to fit your space.
Women in the large and minimalistic living room watching people playing on TV.
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