LG SIGNATURE’s Virtual Showroom brand film was unveiled during the June 2022 Milan Design Week. A journey awaits you, where you’ll be led to a dreamy virtual space showcasing LG SIGNATURE’s premium product lineup.
We engage you in a mischievous game of hide and seek alongside two children whose exploration unravels on another dimension. The exquisitely styled showroom turns into an enchanting avenue toward a fantasy world — a world of timeless beauty amid the luster of various furnishings.
The release of the virtual showroom lends you a preview into what LG SIGNATURE has in stock for our customers. On the surface, the showroom flaunts an interior fitted with Molteni&C furnishings and the stately charms of LG SIGNATURE appliances. Latent in the experiential journey, however, is a dazzling brand film.
The hallmark of LG SIGNATURE products is their masterful blend of utility and design. This is due in large part to the core values comprising our brand identity: authenticity and commitment to innovation as well as craftmanship. The delicate balance between innovation and craftmanship not only differentiate our products, but also to continue to trailblaze into the near and distant future.
LG SIGNATURE invite you to look toward the future with us. Instead of being caught in the discrepancies between the old and new, both brands innovate to embody the best of both worlds. Remarkable innovators Molteni&C and LG SIGNATURE are both supported by a loyal customer base of individuals with discerning taste. Each derive inspiration and partake every endeavour with utmost authenticity.
A salute of gratitude goes to MUSE Factory of Projects, Francesca Molteni’s production company focusing on contemporary design and architecture, for graciously partaking in this film’s production. The virtual experience, Hide & Seek, has been filmed under the direction of Davide Fois, Mattia Colombo, and Art Director Francesca Molteni.
In the words of Francesca Molteni, “Creating imaginary worlds and universes, to be told with images, is our vocation. Attractive stories for sophisticated viewers. The challenge is even higher when the design world asks for a filmmaking story. There are values and identities to deal with, different cultures and different languages to explore. With the Hide& Seek project for LG SIGNATURE, MUSE has taken up the challenge, involved many professionals, created and shaped an original story, expressed with the magic of cinema."
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