Lewis Hamilton sitting on a couch and behind him is the LG SIGNATURE OLED 8K TV. Lewis Hamilton sitting on a couch and behind him is the LG SIGNATURE OLED 8K TV.

LG SIGNATURE and
Lewis Hamilton:
The pursuit of perfection

Lewis Hamilton Joins Premium Brand to Showcase the
Benefits of Innovative Technology, Refined Design and a
Dedication to Quality in New Digital Campaign

Lewis Hamilton sitting on a couch in front of the LG SIGNATURE OLED 8K TV.

LG SIGNATURE is partnering with Seven-Time Formula One™ World Champion Lewis Hamilton for a new digital campaign highlighting the brand's premium home solutions. A natural fit for the role of LG SIGNATURE brand ambassador, Hamilton is a man of many talents with an excellent eye for detail and design. In the new campaign, he shares what motivates him to be the best in his field and how LG SIGNATURE products enrich his everyday life.

Perfectionist, Innovator, Intuitive, and Multitasker – keywords that describe the man himself, and which the new campaign is organized around – Lewis Hamilton has much in common with LG SIGNATURE. The effort, discipline and focus he brings to everything he does, whether it's creating a fashion line or working to improve the environment and people's lives, reflects the energy, skill and knowledge that goes into the brand's renowned technological and design leadership.

Perfectionist: Epitome of Skill,
Style and Precision

Hamilton is seen by millions around the globe as the epitome of skill, style and precision. As one might expect from someone so committed to excellence, Hamilton pursues the very best when it comes to home appliances, too. The LG SIGNATURE OLED 8K boasts unparalleled picture quality, with more than 33 million self-lighting pixels delivering extraordinary colour reproduction and jaw-droppingly realistic images. When not spending time with his family or playing with his beloved English bulldog, Roscoe, Hamilton enjoys being able to relax and experience the ultimate in home entertainment with the stunning, state-of-the-art LG SIGNATURE TV.

Lewis Hamilton sitting on a couch watching LG SIGNATURE OLED 8K ZX TV.

Innovator: Combining
Technology and Artistry

Hamilton has an intrinsic appreciation of art and design, which can be seen in his beautifully appointed home and personal style, and in his successful clothing lines. He also believes that art and technology go hand in hand, and in his modern, luxurious living environment, one will find an array of premium products and appliances that boast incomparable functionality as well as elegant style, such as the LG SIGNATURE Wine Cellar.

Lewis Hamilton leaning against the LG SIGNATURE Wine Cellar. Lewis Hamilton leaning against the LG SIGNATURE Wine Cellar.
Lewis Hamilton pressing the LG SIGNATURE Wine Cellar's Glass Touch Display. Lewis Hamilton pressing the LG SIGNATURE Wine Cellar's Glass Touch Display.

Importantly, the Wine Cellar ensures the right conditions for Lewis's favourite specialty foods. Its Convertible Drawer, which allows him to switch between fridge and freezer modes, is ideal for preserving the individual tastes and textures of the diverse selection of vegan cheeses he enjoys as part of his healthy diet. Lewis can also easily grab a snack from the Auto Lift Drawer™, as it automatically opens and lifts up with just one push of a button.

As someone who doesn't like being constrained by clunky, hard-to-navigate pieces of hardware, Hamilton loves how LG's innovative creation offers user-friendly convenience while also providing the aesthetic beauty that matches his sense of style and home décor.

Intuitive: Style and Technology

Hamilton has great natural instincts when it comes to styling and design which he has showcased through his successful clothing line.

Lewis Hamilton touching the LG SIGNATURE Refrigerator InstaView®. Lewis Hamilton touching the LG SIGNATURE Refrigerator InstaView®.
Lewis Hamilton leaning against the LG SIGNATURE Refrigerator. Lewis Hamilton leaning against the LG SIGNATURE Refrigerator.

Similarly, the the LG SIGNATURE InstaView® reflects modern design in refrigeration with user friendly features. Just by knocking on the tinted glass door of the fridge, Hamilton can instantly see what's inside the Door-in-Door® compartment without having to open it. And when he wants to access some of the healthy food options he keeps in the compartment, he can do so without letting cool air escape from the main storage area.

Multitasker: Managing Multiple Roles

The very definition of "well-rounded," Hamilton excels at everything he turns his hand too, making it look easy to manage multiple roles and perform to the highest level, year after year.

An outstanding multitasker in its own right, the LG SIGNATURE TWINWash® Washer Dryer Combo has the ability to take care of two loads of laundry at once. The washer also provides flawless care for Hamilton's clothes, keeping them spotless without shrinking or harming the fabrics. Moreover, Hamilton admires the timeless minimalism of the appliance’s design, particularly the way its circular, black glass door juxtaposes the high-quality white enamel-coated finish on the front panel.

Lewis Hamilton working-out in his living room next to the LG SIGNATURE TWINWash® Washer Dryer Combo.
Lewis Hamilton touching TWINWash® Washer Dryer Combo's Touch Screen Circular User Interface.

With his love of functional and intuitive tech, Lewis Hamilton is an obvious choice for the role of LG SIGNATURE Technology ambassador. Motivated to make the world a better place, Lewis is an aspirational figure whose luxury lifestyle seamlessly combines artistry and technology – much like LG SIGNATURE premium home solutions.

    Pay with Zip

    Shop now. Pay later. Always interest-free.

    • cart

      Add your favourites to cart

    • checkout

      Select Afterpay at checkout

    • Log into or create your Afterpay account, with instant approval decision

    • installment

      Your purchase will be split into 4 payments, payable every 2 weeks

    All you need to appply is to have a debit or credit card, to be over 18 years of age, and to be a resident of Australia.

    Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase. For complete terms visit afterpay.com/en-AU/terms.

    LG Electronics Australia is offering Afterpay to online customers for orders up to the value of $3,000.

    Click below to find out more : How it Work and FAQs

    zip
    An account for everyone

    Choose the buy now, pay later account that suits you best.

    picture
    Repay your way
    Choose how you pay - weekly, fortnightly or monthly.
    picture
    Shop just about everywhere
    Shop at all your favourite places, online and instore, with the Zip app.
    picture
    Rewards
    Exclusive cashback offers when you shop, simply check the Zip app*.
    Most popular
    icon-payment-au-zip-pay

    Up to $1,000

    Interest free always

    For everyday spending, from fashion to fitness, eyewear to electronics, pet care to bills.

    Apply Now
    • Interest free always1

    • Flexible repayments

    • No establishment fee

    • $9.95 monthly account fee

      Pay your statement closing balance, in full, by the due date and we'll waive the fee.

    • Tap to pay everywhere Visa is accepted**

    icon-payment-au-zip-money

    Over $1,000

    Bigger purchases

    For buying that road bike, new sofa or renovating your home.

    Apply Now
    • Interest free for first 3 months1

      Retailers may offer longer interest free terms (6-60 months). At conclusion of the interest free period, interest will be charged at the standard annual rate 25.9%.

    • Flexible repayments

      Enjoy the freedom to set your schedule to weekly, fortnightly or monthly.

    • One-off establishment fee

      A one-off establishment fee may apply for new customers.

    • $9.95 monthly account fee

      Waived if you have nothing owing.

    • Interest free instalment plans2

      For purchases over $300 we'll automatically set you up to repay in equal instalments to help you avoid interest charges.

    1. Zip Pay

    Minimum monthly repayments are required. A monthly account fee of $9.95 applies and is subject to change. Pay your closing balance in full by the due date each month and we'll waive the fee. Available to approved applicants only and subject to completion of satisfactoryc redit check. Other charges may be payable. T&Cs apply.

    2. Zip Money

    Available to approved applicants only and subject to completion of satisfactory credit check. Minimum monthly repayments are required. Paying only the minimum monthly repayment amount will generally not repay a purchase within the interest free period. A monthly account fee of $9.95 will also apply and a one-off establishment fee may apply for new customers. Any balance outstanding at the expiry of the interest free period will be charged at the standard variable interest rate, 25.9% per annum as at 1 June 2023. Other charges may be payable, see T&Cs. Interest, fees and charges subject to change. Terms & Conditions apply and are available on application. See your contract for further details. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993), Australian Credit License Number 441878).

    Rewards are redeemable when you reach the Rewards Goal. See Promotion and Reward Program T&Cs for more details
    Tap to pay in store available with Zip Pay only. Use the Card everywhere that Visa contactless payments are accepted in store. Card T&Cs apply. Single-use card available with Zip Pay and Zip Money only. Use the Card everywhere that Visa contactless payments are accepted online. Card T&Cs apply