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  • Digital Advertising Display: All You Need to Know

    Do you own a business and want to amplify your marketing strategies? Do you want to take your success to a whole new level? You may already have many ideas, yet you still need the one piece that brings them all together and to life.

    If this struggle seems all too familiar, continue reading to discover digital advertising displays, just the thing you need to diversify your marketing efforts and reap results beyond your expectations! So, let us take a closer look at what digital advertising displays are, their types, and their benefits.

Digital Advertising Display: All You Need to Know Digital Advertising Display: All You Need to Know

  • What Are Digital Advertising Displays?

    So we are on the same page; digital advertising displays are none other than digital signages, simple as that. These signages are digital installations that display video or multimedia content for various purposes, such as informational and advertising. They can be installed in a variety of places, depending on the function and aim of each one. Additionally, they all benefit your business differently, so it is essential to learn more about the types of digital signages so you know which ones to purchase.

  • Where Are Digital Signages Installed?

    Digital advertising displays can be installed at many different spots, serving various purposes and pushing your marketing to the maximum. Here are some examples of where digital signages are placed:

  • ● Digital signages can be installed in public areas, shopping malls, museums, sporting arenas, retail stores, and corporate spaces - to name a few.

    ● Displays can be placed in walkways, entrances, and nearby doors, especially if they are small and can fit into narrow spaces.

    ● LED signages of any size can be placed on walls.

    ● Some displays can be hung from the ceiling for the longest viewing distances, displaying content suitable for a significant viewing distance.

    ● Some signages can be mounted onto windows.

  • With that said, what are the benefits of these digital signage displays? And what makes business owners and decision-makers gravitate towards them? Continue reading to find out the role these signages play in marketing and daily operations!

  • Benefits of Digital Signage Display

    You should purchase digital advertising displays and signages, especially since they present you with the following benefits:

  • 1. Changing Displayed Media Quickly and Easily

    With digital signages, you can change the media and content they display in seconds! It doesn’t matter how many signages you have or where they are placed - whether across the city or the entire country, you can announce the upcoming sale, your new amazing products, and any other ad in a moment. These signages allow you the flexibility to change the displayed media of all signages at once.

    Not only do digital advertising displays make announcements and advertisements easier and quicker, but they also serve your brand; they keep your business’ brand consistent everywhere, in-store and out and about, no matter where the signage is.

    And finally, digital signages work in reverse too! Do you want to pull offers and sales? You can do so by changing the media displayed on the signages while avoiding the lengthy and costly process of removing the traditional announcements and adding new content.

  • 2. Displayed Media Can Be Changed Automatically

    Companies don’t have to carry out the changes manually! Using a rule-based software, you can program the displays to change throughout a specific period, offering you the most convenient experience. The rule-based software can also determine which media and content will be displayed on different signages. So, for example, there can be three signages in one retail shop, yet each displays different ads.

    This feature is super helpful for fast food restaurants and cafes that change their menu boards daily; when changing the prices during the morning commute, lunch rush hour, and so on. Similarly, retailers offer specific deals on the same day of the month; therefore, they can announce their sales before the sales’ starting date easily and automatically.

  • 3. Captivating and Catchy!

    One of the benefits digital signages have over traditional advertising means is that they can leverage motion. This way, they attract more attention than static signs by 400%! And that’s not all; when the motion is manipulated a certain way, it can draw people in, pushing them to move towards the signages to engage with them - sign up for events, make purchases, subscribe to services - you name it!

  • Find the Ideal Digital Signage Solutions

    Before purchasing any digital signage, make sure to have these questions answered:

    1. How many screens do you need?
    2. What type of content will you display?
    3. What is your budget?

    Make sure to have the following things determined - or at least explored - before the purchase:

  • ● The Installation:

    The where’s and how’s, in addition to having an installation partner to perform a site survey.

    ● Hardware:

    Including the screens, mount, wiring, and any other items.

    ● Software:

    This includes a content management system (CMS) and a device management software.

    ● Network:

    How will the digital signages connect to other systems? Will it be through Wi-Fi or hard lines?

    ● Digital Content:

    Self-explanatory!

    So, do you have a project or marketing plan that requires digital signages? Do you want to implement digital advertising displays in your business's daily operations? Discover LG’s digital signages today to purchase the best signages on the market!

  • Types of Digital Signages from LG

    If you want to purchase the best and most efficient and attractive digital signages, discover the following types of digital signages from LG so you purchase the one best suited for your business needs:

  • 1. Standard Signages

    LG’s Standard digital signages are simple, chic, and elegant, maximising your business opportunities like never before! They include the Ultra HD (3.840 x 2.160) Signage Premium Display, which produces resolution and picture quality not seen before in any other regular displays.

    These signages offer the most sought-after performance by reaching many potential buyers and visitors and converting them into customers. As for the Standard Essential digital advertising display, it is designed to fit perfectly into narrow spaces, so it markets and advertises your products in hallways, entrances, and nearby doors.

  • 2. Video Walls

    This digital advertising display solution from LG will surely catch people’s attention!

    LG’s Video Wall solutions are equipped with high picture quality and performance, ideal for advertisements, information, and broadcast video. LG’s Video Walls are nearly seamless, making every media display very engaging, realistic, and captivating! These signages offer high resolution, the perfect brightness, and real-time LG ConnectedCare.

  • 3. Special Signages

    LG’s Special Signages are designed for the commercial environment and commercial purposes, and they feature the following:

  • ● High Brightness: For displaying advertisements clearly in outdoor spaces.

    ● Touch Screen: Including smooth and accurate 10 points multi-touch with precision for interactive needs in retail and commercial areas.

    ● Transparency: LG Transparent OLED signages illuminate spaces behind the display, harmonising both the display and advertisement. They also comprise a superb wide viewing angle and accurate colours while creating better clarity for effective advertising.

*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
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