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A stunning view from space of an eclipse of the earth and the sun is shown through a LG OLED TV frame A stunning view from space of an eclipse of the earth and the sun is shown through a LG OLED TV frame

Why SELF-LIT PiXELS?

Longing for the beauty of a star-filled night sky?

If you watch on a typical LED TV, the black isn't dark enough and the stars aren't clear enough. This is because LED TVs can only turn off certain lighting zones, resulting in a 'halo' effect.

By contrast, LG OLED TVs have self-lit pixels that can illuminate one by one.
This creates a completely black sky, and sharper, clearer stars. This is what self-lit pixels can present. When you see it firsthand, you'll realise there are LG OLED TVs, and there is everything else.
Side by side simulation of LED/LCD and LG OLED showing a star-filled night sky to compare perfect black reproducibility Side by side simulation of LED/LCD and LG OLED showing a star-filled night sky to compare perfect black reproducibility
*Screen images simulated.
The secret behind picture quality is display technology.
Backlit LCD/LED TVs pass light through a filter to show colors on the actual display — that interference causes distortion.

LG OLED TVs have self-lit pixels that illuminate one by one
to ensure richness of color and contrast without interference.
Top and bottom comparison of backlit LED/LCD TV versus self-lit OLED TV that shows how the each display layers composed Top and bottom comparison of backlit LED/LCD TV versus self-lit OLED TV that shows how the each display layers composed

What's possible with SELF-LIT PiXELS?

Father and son watching a dinosaur documentary on a large screen TV Father and son watching a dinosaur documentary on a large screen TV

More expressive cinema

LG OLED TVs have individual self-lit pixels that create infinite contrast and the Perfect Black. You can see the richness in colors, and all the small details and textures revealed in every scene.
Man in a dark room, sitting on a racing game seat, in front of a large TV playing a racing game Man in a dark room, sitting on a racing game seat, in front of a large TV playing a racing game

More responsive gaming

Self-lit pixels ensure better image quality for HDR gaming, and its fast response time lets you take full advantage of G-SYNC compatibility.
People are watching a football game with the backdrop of a view of the entire stadium on a large TV People are watching a football game with the backdrop of a view of the entire stadium on a large TV

More realistic sport

LG OLED TVs show every small movement and facial expression without any color shift, blur, or flicker. In addition to their stunning picture quality, self-lit pixels offer an equally great view from wide viewing angles.
Woman enjoying an abstract artwork on a Gallery Design TV Woman enjoying an abstract artwork on a Gallery Design TV

More artistic lifestyle

LG OLED TVs with self-lit pixels can become thinner and lighter. Without the need for backlight, LG OLED keeps proving that the impossible is possible. See the paper-thin, futuristic design that goes beyond all expectations.
Learn More about gallery design, GX

Experience TV like never before

An omnibus lifestyle film of various types of people who experience TV like never before with LG OLED TVs (play the video) An omnibus lifestyle film of various types of people who experience TV like never before with LG OLED TVs (play the video)
Watch the Full Movie
Display technology matters1 Display technology matters2

Display technology matters

A portrait of the Youtuber, Extrashot A portrait of the Youtuber, Extrashot
TV Professional YouTuber

Extrashot

"From this comparison (blind test of 4K OLED vs 8K LED),
when it comes to displays, the resolution doesn't mean quality."
A portrait of the Tech influencer, Adam Savage A portrait of the Tech influencer, Adam Savage
Tech YouTuber / 4.83M fans

Adam Savage's Tested

"HDR is bigger than resolution. LCD-LED TVs contrast and black level isn't quite up there with LG OLED."
Side by side TV display comparison of the 4K OLED versus 4K LCD Side by side TV display comparison of the 4K OLED versus 4K LCD
Tech YouTuber / 5.28M fans

JerryRigEverything

"Those millions of self-lit pixels on the OLED panel are what gives you more control over the image."
OLED TV image showing countless tiny stars and cosmic horizon OLED TV image showing countless tiny stars and cosmic horizon

SELF-LIT PiXELS take 8K to new levels

REAL 8K adds such believable texture to every scene that it feels like the actors are performing right in front of you. This is achieved by more than 100 million self-lit subpixels* that bring every single detail to life on a huge 88-inch screen — even at wide angles.
*Calculation based on multiplying 8K resolution (7680x4320) and four sub-pixels.
The mark of Real 8K, The mark of 8K ULTRA HD, The mark of Intert다, The mark of TÜV Rheinland The mark of Real 8K, The mark of 8K ULTRA HD, The mark of Intert다, The mark of TÜV Rheinland

Honored with major awards

The mark of IBS initiating the world's No.1 OLED TV Brand with 7 stars The mark of IBS initiating the world's No.1 OLED TV Brand with 7 stars
LG continues to establish a strong foothold in the OLED TV Market with impressive, industry-topping sales in 2019.
*“Source - Omdia. Unit shipments, 2013-2019. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk.”

"8 consecutive years of CES Innovation Awards"

  • The mark of CES Best of Inovation Award winner in video display category for 65RX

    CES 2020 Best of Innovation Award Winner

    in Video Displays Category, 65RX

  • The mark of CES 2020 Innovation awards honoree in digital imaging on phogotraphy for 88ZX

    CES 2020 Innovation Awards Honoree

    in Digital Imaging or Photography, 88ZX.

  • The mark of CES 2020 innovation awards honoree in video displays category for 88ZX

    CES 2020 Innovation Awards Honoree

    in Video Displays Category, 88ZX.

*The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
  • The mark of iF Design Award LG SIGNATURE OLED TV R UX Design / User Interfaces(UI)

    iF Design Award

    LG SIGNATURE OLED TV R UX Design / User Interfaces(UI).

  • The mark of iF Design Award LG SIGNATURE OLED 8K 77ZX

    iF Design Award

    LG SIGNATURE OLED 8K 77ZX.

  • The mark of iF Design Award LG OLED TV 65WX

    iF Design Award

    LG OLED TV 65WX.

  • The mark of iF Design Award LG OLED TV 65GX

    iF Design Award

    LG OLED TV 65GX.

  • The mark of Red Dot Design Award LG OLED TV 65GX

    Red Dot Design Award

    LG OLED TV 65GX.

  • The mark of Red Dot Design Award LG OLED TV 65WX

    Red Dot Design Award

    LG OLED TV 65WX.

  • Find the full contents of the tom's guide article

    “The most elegant wall-mountable designs we've ever seen.”

    LG Gallery (GX) OLED TV, tom’s guide, January 2020.

    READ MORE
  • Find the full contents of the Techradar article

    “The GX model is an impressive all-in-one set.”

    LG Gallery Series (GX) OLED, TechRadar, January 2020.

    READ MORE
  • Find the full contents of the Techradar article

    “This is great news for folks who love the minimalist look.”

    LG Gallery Series (GX) OLED, TechRadar, January 2020.

    READ MORE
  • The mark of What Hi-Fi?

    “The GX has certainly set a mighty benchmark.”

    LG OLED TV 65GX, What Hi-Fi?, April 2020.

    READ MORE
  • The mark of What Hi-Fi?

    “…. the CX is typically sharp, colourful and punchy.”

    LG OLED TV 48CX, What Hi-Fi?, January 2020.

    READ MORE
  • The mark of What Hi-Fi?

    “LG CX handled it with smooth motion, delivering plenty of on-screen detail.”

    LG OLED48CX 4K OLED TV, What Hi-Fi?, January 2020.

    READ MORE
  • The mark of HDTV Test, Best of CES 2020

    "the best gaming display on the market."

    READ MORE
  • The mark of AVSFORUM, Best of CES 2020

    "It could be the dream screen for gamers."

    READ MORE

Discover how SELF-LIT PiXELS redefine it all

  • A bust shot of girl happily dancing on a roof at the magic hour

    CINEMA

    Dolby Vision IQ & Dolby Atmos FILMMAKER MODETM / eARC / Eye Comfort Bluetooth Surround Ready / Apple TV

    WATCH IT
  • Man in a room sitting on a racing seat in front of a large TV playing a racing game

    GAMING

    G-SYNC Compatible / HGiG 1ms Response Time Low Input Lag / VRR / ALLM Game Mode / Eye Comfort

    PLAY IT
  • People are watching a soccer game, with a backdrop of the entire stadium, on a large TV

    SPORT

    Big Screen / Wide Viewing Angle Sports Mode / Sports Alert / Bluetooth Surround Ready / Face Ennhancing Text Sharpness / Clear Voice.

    FEEL IT
  • A woman enjoying an abstract artwork on a Gallery Design TV

    LIFESTYLE

    LG ThinQ AI / Google Assistant Apple Airplay / Apple Homekit Amazon Alexa / AI Brightness Gallery Mode

    LIVE IT
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
LG TV, Computers, Appliances and Mobile Phones. Life's about more than having the latest technology. It’s about the experiences technology creates. From TVs and refrigerators to cell phones and computer monitors, LG East Africa delivers home electronics that let you embrace life and prepare you for its greatest moments. LG Electronics UK designs products that are intuitive, responsive and more eco-friendly, so you can spend wisely, be more productive and reduce the impact on the world around you. We’re committed to providing home electronics that work best for the way you live and to keeping you updated with the latest technological advances. After all, life’s better when you’re prepared.