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TV Buying Guide

How do I choose the best TV
for me?

Two women sitting on a sofa in front of a wall-mounted LG TV in a colorful living room, and one woman points a remote at the TV screen. Two women sitting on a sofa in front of a wall-mounted LG TV in a colorful living room, and one woman points a remote at the TV screen.

  • OLED, QNED or UHD—which TV is best for you? Here's your guide to finding your perfect LG TV and the soundbar to match, whether it's a smart AI TV, an immersive big TV, or an extra colorful picture.

Two women sitting on a sofa eating popcorn. A close-up side angle of the bottom right corner of a wall-mounted LG TV and an LG Soundbar mounted on the wall underneath. Two women sitting on a sofa eating popcorn. A close-up side angle of the bottom right corner of a wall-mounted LG TV and an LG Soundbar mounted on the wall underneath.

What’s most important to you when buying a TV?

Six features in individual boxes. LG OLED evo The Smartest AI shows the LG alpha 11 Processor on a motherboard graphic in the dark, lit by neon purple light from below, with colorful neon lines running across the motherboard. LG OLED evo Brilliant Contrast shows a whale jumping out of a dark ocean beneath a starry night sky. LG QNED Lifelike Color shows an LG QNED TV displaying a vivid, colorful pattern. LG UHD Best Smart TV shows an LG TV mounted on a wall displaying a movie thumbnail, Quick Cards, and logos of streaming services, with two people sat in front. Ultra Big TV The Bigger, The Clearer shows a 98 inch LG TV mounted on a living room wall. Soundbar Perfect Matching Soundbar shows a concert playing on the LG OLED evo TV, and white circles emit from the TV and LG Soundbar around the room.  Six features in individual boxes. LG OLED evo The Smartest AI shows the LG alpha 11 Processor on a motherboard graphic in the dark, lit by neon purple light from below, with colorful neon lines running across the motherboard. LG OLED evo Brilliant Contrast shows a whale jumping out of a dark ocean beneath a starry night sky. LG QNED Lifelike Color shows an LG QNED TV displaying a vivid, colorful pattern. LG UHD Best Smart TV shows an LG TV mounted on a wall displaying a movie thumbnail, Quick Cards, and logos of streaming services, with two people sat in front. Ultra Big TV The Bigger, The Clearer shows a 98 inch LG TV mounted on a living room wall. Soundbar Perfect Matching Soundbar shows a concert playing on the LG OLED evo TV, and white circles emit from the TV and LG Soundbar around the room. 

Why do we need AI for a TV?

The words 'THE SMARTEST AI' in a red gradient pattern are above an LG TV displaying a woman's face. Red neon lights trace the outline of the woman and pass across the screen, resulting in a brighter image. An LG alpha 11 AI Processor graphic is bottom right. The words 'THE SMARTEST AI' in a red gradient pattern are above an LG TV displaying a woman's face. Red neon lights trace the outline of the woman and pass across the screen, resulting in a brighter image. An LG alpha 11 AI Processor graphic is bottom right.

  • AI is the brain of your TV, it's a key to improve picture and sound quality, and usability. Our smartest AI, most advanced alpha 11 AI Processor learns your preferences for mind-blowing immersion.

  • A gallery featuring 6 images of hot air balloons in the sky are shown. Two images are selected. Next, a gallery featuring 6 images of people blowing bubbles appears. 2 more are selected. A black screen appears with a pink and purple loading icon. A mystical landscape appears, and refinements appear gradually from left to right.

    See an expertly personalized image

    For amazing image quality exactly how you want it, AI Picture Wizard precisely personalizes the picture.

  • An LG TV is mounted on a living room wall, and bright circles emanate from the TV around the room depicting the soundscape.

    Custom soundscapes for each room

    For audio that's perfect for your space, AI Acoustic Tuning adapts the audio to your room's acoustics.

*Screen images simulated.
**'The Smartest AI' refers to AI technology based on alpha 11 AI Processor 4K.

Want a brighter, crisper TV?

The words 'BRILLIANT CONTRAST' with a soft gradient from light blue to black. The words 'BRILLIANT CONTRAST' with a soft gradient from light blue to black.
A still image of a whale jumping out of a dark ocean beneath a starry night sky, then the words 'Up to 150% brighter' fade in on the sky. A still image of a whale jumping out of a dark ocean beneath a starry night sky, then the words 'Up to 150% brighter' fade in on the sky.

  • Improved Light Boosting Algorithm and Light Control Architecture amplify brights by 150% for a briliantly clear and radiant picture.

The words 'PERFECT BLACK' in white on a black background. A well-lit rocky mountain range appears in front, then moves upwards to reveal the landscape below as the words 'PERFECT BLACK' fade away. The words 'PERFECT BLACK' in white on a black background. A well-lit rocky mountain range appears in front, then moves upwards to reveal the landscape below as the words 'PERFECT BLACK' fade away.

  • Infinite Contrast with perfect black pixels delivers stunningly sharp picture quality.

*150% brightness enhancement covers 3% of the screen, and applies to 55/65/77/83 inch OLED G4 and 83/77/65 inch OLED evo M4. 97 inch LG SIGNATURE OLED M4 is not included.
**70% brighter applies to 55/65/77/83 inch OLED G4 and 83/77/65 inch OLED evo M4. 97 inch LG SIGNATURE OLED M4 is not included.
***Brightness differs by series and size.
****Screen images simulated.
*Features may vary by model. Please see each product page for detailed specifications.

Want a TV with lifelike color?

The words 'LIFELIKE COLOR' in a multi-colored gradient pattern. The words 'LIFELIKE COLOR' in a multi-colored gradient pattern.

  • Enter a stunning world of truly luminous color, as QNED Color technology fills ultra-big QNED TVs with a lustrous array of stunning shades for breathtakingly colorful clarity.

Multi-colored sand explodes in all directions, forming a swirling pattern, then appears as the display of an LG TV. Multi-colored sand explodes in all directions, forming a swirling pattern, then appears as the display of an LG TV.
A side-angle view of an LG TV showing a dull, blurry image of a tent at night. A layer of the TV moves backward displaying big dimming areas, then smaller, blue dimming areas swipe across to replace them. The layer moves forward to reconnect to the LG TV, then the image of the tent becomes brighter and clearer. A side-angle view of an LG TV showing a dull, blurry image of a tent at night. A layer of the TV moves backward displaying big dimming areas, then smaller, blue dimming areas swipe across to replace them. The layer moves forward to reconnect to the LG TV, then the image of the tent becomes brighter and clearer.

Is the clarity the same on
a bigger screen?

With Precision Dimming Technology, details stay super sharp even on
a broader display.
An LG TV mounted on a living room wall with an LG Soundbar mounted directly under. The TV displays two elephants, and a small child stands in front of the TV. An LG TV mounted on a living room wall with an LG Soundbar mounted directly under. The TV displays two elephants, and a small child stands in front of the TV.

Looking for the biggest TV from LG? Here's the 98 inch QNED

For more powerful immersion, ultra-big QNED TVs engulf your senses in life-size thrills.
*QNED99 and QNED90 feature QNED Color Pro and 100% Color Volume, and QNED89, QNED85 and QNED80 feature QNED Color.
**Display Color Gamut Volume (CGV) is equivalent to or exceeds the CGV of the DCI-P3 color space as certified independently by Intertek.
***QNED99, QNED90, and QNED89 feature Precision Dimming Technology.
****QNED99 features Precision Dimming Pro+, QNED85 and QNED80 feature Advanced Local Dimming and Dimming Pro.
*****QNED99, QNED90, QNED85 and QNED80 come in a maximum of 86 inches, and QNED89 comes in a maximum of 98 inches.
******Applied models may vary by region.
*Features may vary by model. Please see each product page for detailed specifications.

How about a Smart TV with a smarter price?

The words 'BEST SMART TV' in an orangey-yellow gradient pattern above a woman exercising on a mat in front of an LG TV. A variety of other channels are shown to the side of the LG TV in rounded rectangle graphics. The words 'BEST SMART TV' in an orangey-yellow gradient pattern above a woman exercising on a mat in front of an LG TV. A variety of other channels are shown to the side of the LG TV in rounded rectangle graphics.

  • The best choice for a multi-purpose second TV. Affordable UHD TVs bring exceptional value and quality. Enjoy your favorite content anywhere in the home.

TV show thumbnails lay flat across the screen on a black background, and the following logos are above: Netflix, Prime Video, Disney+, Apple TV. TV show thumbnails lay flat across the screen on a black background, and the following logos are above: Netflix, Prime Video, Disney+, Apple TV.

What streaming services do LG Smart TVs support?

Indulge in endless entertainment through webOS, with top streaming platforms for movie and TV lovers.
  • An LG TV displays My Profile. The cursor clicks on the initial in the top left corner, opening the LG Accounts menu, and clicks the second name. A new My Profile screen appears on the TV with different thumbnails.

    Customize every moment with My Profile

    Discover My Profile by easily creating custom profiles for each family member with personalized home screens featuring tailored content recommendations, elevating every experience.

  • An LG TV displays My Profile. The cursor hovers over the Sports button and the text changes to 'All Sports Information'. The cursor clicks and the screen displays Sports Portal. Next, the cursor hovers over the Game button and the text changes to 'Best gaming experience'. The cursor clicks and the screen displays the Game homescreen.

    One click accesses every destination

    Experience the unparalleled convenience of Quick Card, effortlessly navigating you to your desired destination in an instant, be it your gaming haven, cherished playlists, or productive home office.

*Supported features, menus, and apps and available content may vary by country, product, network connectivity, and upon release.
**Separate subscriptions are required for Netflix, Disney+, Amazon Prime, and Apple TV+ and their related services.
***Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
*****10 profiles can be created and displayed on the home screen.
*Features may vary by model. Please see each product page for detailed specifications.

Is a bigger TV better?

The words 'THE BIGGER, THE CLEARER' in a bright purple and peach gradient pattern. The words 'THE BIGGER, THE CLEARER' in a bright purple and peach gradient pattern.
A 65-inch LG TV mounted on a wall gradually gets bigger, expanding to 75, 86, then 98 inches. A 65-inch LG TV mounted on a wall gradually gets bigger, expanding to 75, 86, then 98 inches.

  • A bigger screen truly means better immersion. Go big to elevate your view with AI Super Upscaling and feel the deepest possible immersion in movies, sports, and games.

A 75-inch LG TV is 2.3 metres in front of a two-seater sofa showing a 40° angle. The sofa changes to three-seater, and the distance to 2.6 metres, and the TV to 86 inches. Then the sofa changes to a four-seater, the distance to 2.9 metres and the TV to 98 inches. A 75-inch LG TV is 2.3 metres in front of a two-seater sofa showing a 40° angle. The sofa changes to three-seater, and the distance to 2.6 metres, and the TV to 86 inches. Then the sofa changes to a four-seater, the distance to 2.9 metres and the TV to 98 inches.

What size TV do I need?

For deeper immersion, consider the distance from your seat to the screen for optimal display size.
*The relationship between TV size and disances/angles are based on human visual fields.

Love movies? Maximize your view

Choose an Ultra Big TV to experience the excitement of the cinema in your own home.
An ultra-large LG TV mounted on a wall in a cozy living room displaying a close-up shot of astronaut takes up the majority of the wall. A man sits on a sofa in front watching the TV with a dog, and a night cityscape is beyond the window. An ultra-large LG TV mounted on a wall in a cozy living room displaying a close-up shot of astronaut takes up the majority of the wall. A man sits on a sofa in front watching the TV with a dog, and a night cityscape is beyond the window.

Get the director's cut every time

See movies how the director intended, while Dolby Vision completes every scene with a vivid finish.
A man in a dark editing studio looking at an LG TV displaying the film 'Killers of the Flower Moon'. The in-image text reads," For home viewing, every film should be seen in filmmaker mode." followed by "Martin Scorsese, Director, Killers of the Flower Moon" underneath. The Killers of the Flower Moon logo, Apple TV logo, and the words "Coming soon" are below. A man in a dark editing studio looking at an LG TV displaying the film 'Killers of the Flower Moon'. The in-image text reads," For home viewing, every film should be seen in filmmaker mode." followed by "Martin Scorsese, Director, Killers of the Flower Moon" underneath. The Killers of the Flower Moon logo, Apple TV logo, and the words "Coming soon" are below.

Surround yourself with Dolby
Atmos sound

LG TVs with Dolby Atmos surround you with amazing audio so you hear every detail of the action.
An ultra-large, wall-mounted LG TV fills an entire wall in a cozy living room, and white beads of light emanate from the TV and cascade around the room. An ultra-large, wall-mounted LG TV fills an entire wall in a cozy living room, and white beads of light emanate from the TV and cascade around the room.
*Screen images simulated.
**FILMMAKER MODE is a trademark of UHD Alliance, Inc.

Bring the stadium to your space

Enjoy every event in an ultra-large lifelike view from the sofa with incredible sports features.
A man sits on a sofa in front of an ultra-large LG TV displaying a basketball game, with his arms in the air as if cheering. A man sits on a sofa in front of an ultra-large LG TV displaying a basketball game, with his arms in the air as if cheering.

All your favorite sports
content awaits

Sports Portal is your go-to spot for live games, match highlights, and more on one screen.
Sports Portal is shown on an LG TV screen. At the top, a large thumbnail, and at the bottom, four thumbnails showing live content. The TV screen scrolls down revealing more sections with thumbnails of games and sports content. The TV screen scrolls up, and the cursor clicks to open the My Team Settings screen. The cursor clicks a new team which appears in a list of favorite teams. Sports Portal is shown on an LG TV screen. At the top, a large thumbnail, and at the bottom, four thumbnails showing live content. The TV screen scrolls down revealing more sections with thumbnails of games and sports content. The TV screen scrolls up, and the cursor clicks to open the My Team Settings screen. The cursor clicks a new team which appears in a list of favorite teams.

Catch dynamic moves with
sharp precision

Catch the biggest sporting moments in brighter, smoother, and more stunning detail with
Sports Mode.
An LG TV displays a football player on a pitch. A menu on the left side of the display shows settings, and the cursor clicks to change the picture setting from 'Vivid' to 'Sports Mode'. A graphic line passes over the screen to reveal a brighter, clearer picture. An LG TV displays a football player on a pitch. A menu on the left side of the display shows settings, and the cursor clicks to change the picture setting from 'Vivid' to 'Sports Mode'. A graphic line passes over the screen to reveal a brighter, clearer picture.
*Screen images simulated.
**The service and league supported may vary by region and country.
***An internet connection is required.

Level up with legendary features

Epic adventures await on LG TVs with fantastic gaming features for fiercely ambitious players.
A side-angle view of an ultra-large LG TV mounted on a wall in a cozy living room displaying a colorful game, and two children sitting on the floor in front of the TV holding game controllers. A side-angle view of an ultra-large LG TV mounted on a wall in a cozy living room displaying a colorful game, and two children sitting on the floor in front of the TV holding game controllers.

Where fast action never stutters

Pro gaming features like FreeSync, VRR, and eARC make the road to victory smoother and speedier.
A blurry scene of a car driving fast in a racing game, with a speedometer graphic overlayed. As the speed gets faster, the scene is refined to be clearer and smoother and the NVIDIA G-SYNC logo and FreeSync Premium logos appear in the top right corner. A blurry scene of a car driving fast in a racing game, with a speedometer graphic overlayed. As the speed gets faster, the scene is refined to be clearer and smoother and the NVIDIA G-SYNC logo and FreeSync Premium logos appear in the top right corner.

Stay in flow with
customizable settings

Pull up handy settings over your game mid-play so you don't need to pause when you play on
LG TVs.
Two LG TVs show gameplay. The left monitor shows Game Dashboard and the right monitor shows Game Optimizer, both appearing on top of the game. Two LG TVs show gameplay. The left monitor shows Game Dashboard and the right monitor shows Game Optimizer, both appearing on top of the game.
*Certified for "Excellent Gaming Performance" and response times by Intertek.
**VRR ranges from 40Hz to 144Hz, and is a certified specification of HDMI 2.1.
***144Hz Mode applies to 65/77/83 inch evo M4, 55/65/77/83 inch G4 and is compatible with PC-connected content, 97 inch LG SIGNATURE OLED M4 excluded.
****144Hz of C4 only works with games or PC inputs that support 144Hz.
*****Game Dashboard is activated only when both "Game Optimizer" and "Game Dashboard" is on.
******Screen images simulated.
*Features may vary by model. Please see each product page for detailed specifications.

What's the best soundbar for my LG TV?

The words 'ONE EXPERIENCE' in a dark pink and purple gradient pattern. The words 'ONE EXPERIENCE' in a dark pink and purple gradient pattern.

  • Crafted to perfectly complement LG TVs, LG Soundbars ensure you experience well-balanced audio every time you watch. Enjoy an enriched LG TV experience, from incredible sound quality to ease of use.

An LG TV displaying a man playing guitar and an LG Soundbar directly underneath, with another speaker in front. An LG TV displaying a man playing guitar and an LG Soundbar directly underneath, with another speaker in front.

LG Soundbars complete your LG TV experience

LG Soundbar, LG TV and a subwoofer are in a living room playing a classic musical performance. White droplets make waves of sound that shoot upwards and forward from the soundbar and project from the TV. A subwoofer is creating a sound effect from the bottom. LG Soundbar, LG TV and a subwoofer are in a living room playing a classic musical performance. White droplets make waves of sound that shoot upwards and forward from the soundbar and project from the TV. A subwoofer is creating a sound effect from the bottom.

TV and Soundbar in perfect harmony

WOW Orchestra brings your LG Soundbar and LG TV together for harmonious spatial sound.
  • LG Remote is pointing towards a LG TV with LG Soundbar underneath. LG TV is showing the WOW Interface menu on the screen.

    One remote control brings instant access

    WOW Interface provides quick soundbar control from your LG TV with the remote.

  • LG OLED TV and Soundbar with a white Wi-Fi symbol graphic in the middle.

    Built-in wireless connectivity for superior sound quality

    Embrace wireless freedom with exceptional sound quality when you choose an LG Soundbar with WOWCAST.

Seamlessly integrate with your LG TV

Elevate your interior with our versatile, easy-install bracket, available wall-mounted or standing.
A close-up shot of an LG TV and LG Soundbar. The TV then Soundbar disappear, and white guidelines in the shape of a TV and Soundbar appear. A Synergy Bracket appears behind them and is used as a stand as the TV and Soundbar fade back in. Then the scene pans around to another wall showing guidelines that become a TV and Soundbar mounted on the wall with a Synergy Bracket behind. A close-up shot of an LG TV and LG Soundbar. The TV then Soundbar disappear, and white guidelines in the shape of a TV and Soundbar appear. A Synergy Bracket appears behind them and is used as a stand as the TV and Soundbar fade back in. Then the scene pans around to another wall showing guidelines that become a TV and Soundbar mounted on the wall with a Synergy Bracket behind.
*LG TV Remote usage is limited to certain features only.
**Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.
***Please note that the service may not be available at the time of purchase. A network connection is required for updates.
****WOW Interface Compatible TVs: OLED M4/G4/C4/B4/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80/75, NANO 80/77/75, UHD UT90/UT80/UT73/UR/UQ. FHD 63
*****WOW Orchestra Compatible TVs: OLED M4/G4/C4/B4/Z3/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80. QNED 80 support limited to 2022 and 2023 models.
******WOWCAST ready Compatible TVs: OLED M4/G4/C4/B4/Z3/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80. QNED 80 support limited to 2022 and 2023 models.
*******The availability of WOW Orchestra, WOW Interface or WOWCAST on LG Soundbar may vary by model, region and year of release. Please visit your local LG website to find out which LG Soundbar models support these features.
********All pictures shown are for illustration purpose only. The products' appearance may vary by actual use, settings and other factors.
*********Exclusive bracket compatible with LG OLED TV C2/C3 55, 65, 77 inches, QNED99/91/90/85/80 86, 75, 65, 55 inches. The models of compatible TVs and brackets may vary depending on the region.

Find the best LG Soundbar and LG TV pair

There is no availabel product.

*Features may vary by model. Please see each product page for detailed specifications.
*Prices, promotions and availability may vary by store and online. Prices subject to change without notice. Quantities are limited. Check with your local retailers for final price and availability.
LG TV, Computers, Appliances and Mobile Phones. Life's about more than having the latest technology. It’s about the experiences technology creates. From TVs and refrigerators to cell phones and computer monitors, LG East Africa delivers home electronics that let you embrace life and prepare you for its greatest moments. LG Electronics UK designs products that are intuitive, responsive and more eco-friendly, so you can spend wisely, be more productive and reduce the impact on the world around you. We’re committed to providing home electronics that work best for the way you live and to keeping you updated with the latest technological advances. After all, life’s better when you’re prepared.