To properly experience our LG.com website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE10 or greater).
The LG.com website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions. If you’re using Internet Explorer 9 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE10 or greater).
*The above functions are created by using deep learning AI technology, to improve the picture quality and sound quality. *The conventional mentioned in this content is based on the previous LG models and the images are simulated.
AI has an impact on picture quality
The 2nd generation α9 Intelligent Processor which learned millions of contents recognizes the quality of original contents. It optimizes clarity, sharpness, details and brightness with deep learning AI algorithm by analyzing content and ambient lights to accomplish crystal clear images.
*Ambient optimization function is limited to HDR content.
AI Picture
The 2nd generation α9 Intelligent Processor recognizes the original content quality and optimises clarity and sharpness. It delivers crisp pictures, no matter how the images are received.
AI Brightness
The light sensor detects ambient light and the 2nd generation α9 Intelligent Processor automatically optimizes brightness in the image to keep a bright and sharp picture regardless of illuminance.
Dolby Vision HDR optimizes your picture to bring unforgettable viewing experience. Now it feature AI brightness technology that even adjust for the changing light in the room. From morning to night, brightness and darker environments.
The 2nd generation α9 Intelligent Processor optimizes sound by audio genre by identifying voice, effect and frequency. Moreover spatial recognition technology helps to offer balanced sound to fit your space.
The 2nd generation α9 Intelligent Processor analyzes audio source to provide an optimum sound depending on content type. It also up-mixes 2.0ch sound to virtual 5.1 surround sound.
AI Acoustic Tuning
Get the best sound no matter how you have arranged your room and where you are sitting. With the technology recognizing your watching spot, you can fully enjoy the optimized sound.