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LG OLED evo TV 77 inch C3 series | WebOS | AI | ThinQ

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LG OLED evo TV 77 inch C3 series | WebOS | AI | ThinQ

OLED77C36LA

LG OLED evo TV 77 inch C3 series | WebOS | AI | ThinQ

(2)
front view

TechRadar (03/2023)

TechRadar Award Logo.

LG OLED 65C3

"LG has delivered another winner with the C3 OLED."

Pocket-lint

Pocket-lint Award Logo.

webOS

LG webOS ranked the best smart TV operating system

AVForums Editor's Choice

AVForums Editor's Choice Award logo.

webOS

Once again LG comes top of the class for a built-in smart TV system

A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple and blue fireworks.

11 years later.
Still on top.

*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

LG OLED evo. The Trailblazer of a Definitive Decade.

What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture2,3,4, so lifelike, you feel like you're in the scene. Spectacular sound5 that amplifies the realism of anything you watch. And advanced technology1 that's constantly evolving and refining how you experience TV.

An image presenting the key features of the LG OLED evo C3 against a black background with a pink and purple firework display. The pink reflection from the firework display on the ground shows the words "OLED evo." Within the picture, an image depicting the α9 AI Processor 4K Gen6 shows the chip standing before a picture of a lake scene being remastered with the processing technology. An image presenting Brightness Booster Max shows a bird's bright feathers. An image presenting the SC9 Soundbar shows the LG OLED evo C3 and SC9 Soundbar neatly on the wall with a music concert playing on the TV. An image presenting AI Sound Pro shows a rock show playing on the TV with music bubbles depicting soundwaves filling the living space.

*Screen images simulated.
**Brightness differs by series and size.
***Soundbar can be purchased separately.

A Harmony of Spectacular Sights and Sounds with a 10-Year Legacy

*Screen images simulated.
**Soundbar can be purchased separately.

α9 AI Processor 4K Gen6

A Decade of Evolution at Its Core

Enter the world of α-realism1, refined over 10 years of innovation. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α9 AI Processor 4K Gen6.

AI Super Upscaling

The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.

An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.

OLED Dynamic Tone Mapping Pro

OLED Dynamic Tone Mapping Pro refines imagery through an enhancement process that emphasizes contrast in low-gradation areas, brightens mid-tone areas, and adds expressive detail to high-gradation areas.
A video showing an image of a person camping among mountains. A grid overlays the image to represent the different areas refined for brighter, more expressive imagery.

HDR Expression Enhancer

HDR Expression Enhancer applies individual tone mapping curves to the objects your eyes are naturally drawn to, making them stand out sharply and expressively.
A video of a pink flamingo standing in a lake. A grid overlay covers only the flamingo, making it stand out brightly and vividly against its muted surroundings.

*Screen images simulated.
**Soundbar can be purchased separately.

AI Sound Pro

Step Into a Realm of Cinematic Sound

The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.

An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.

*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

Sound that surrounds you

Virtual 9.1.2 Surround Sound puts you at the heart of the story. Hear fighter jets zooming overhead, footsteps rustling behind you, and the swell of the orchestra as it reaches the crescendo.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

A heart-pounding audio experience

Heighten home cinema with audio that packs a punch. Dynamic Sound Boost amps up the power, immersion, and impact of everything you hear.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

Sound tailored to what you watch

Whether it's a blockbuster movie, acoustic set, or family video call, sound is balanced in real time for optimal audio in any scenario.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

Perfectly tuned from wall to wall

Your remote control detects the sound in real time and customizes it to fit the unique acoustics of your space and surround you in sound wherever you're sitting.

*Screen images simulated.
**Sound may vary according to the listening environment.
***AI Acoustic Tuning must be activated in the AI Service menu.
****Remote control may vary by region.

Brightness Booster

Behold Even Brighter OLED

LG OLED's iconic self-lit pixels shine brighter2,3 than before with the Light Boosting Alogirthm4, Light Control Architecture, and other refinements driven by α9 AI Processor 4K Gen6.

*Brightness differs by series and size.

Synergy Bracket

Screen and speakers in harmony

Designed specifically for LG OLED C35, the bracket fits seamlessly to your TV, whether mounted to the wall or placed on a stand. As well as being a sleek match for your interiors, it pushes the Triple Up-Firing Speakers to reach their peak potential.

*Screen images simulated.
**Soundbar can be purchased separately.

Hear Sounds and Sights Come Together as One

TV and Soundbar in Harmony

Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

More Sound Settings

Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.

SELF-LIT OLED

No Backlight Necessary

Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

Infinite Contrast

With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
A video of a man hiking shown through a caved tunnel. A slider moves across the screen, applying Infinite Contrast to the image.

100% Color Fidelity & 100% Color Volume

With 100% color fidelity and volume, colors are displayed exactly like the original, with rich tones in both bright and dark environments.

Intertek Color Fidelity certification. Intertek Color Volume certification.

An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.

*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.

*Screen images simulated.

An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.

AI Picture Wizard

Pick your favorite images, and AI Picture Wizard analyzes 85M cases from 27 categories to set your ideal sharpness, contrast, and chroma.

An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.

AI Concierge

Get recommendations for new things to watch based on your voice search history.

*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.

Sights and Sounds Come To Life

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

The True Picture

Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

Endless Libraries of Entertainment

Tune into all the streaming services you love straight from your TV, including Netflix7, Prime Video8, and Apple TV+9.

*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.

Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

An image of three men playing a racing game on an LG OLED TV in a modern city apartment.

*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.

Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.

The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.

An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.

*Image is for illustration purposes only.

Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains.
Sustainability

The Circle of Life

From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.

*The above content and certification refer to 65C3 and may vary by model.
**All 2023 LG OLED models feature eco-friendly packing.
***All Z3, G3, C3, B3 and A3 models are certified "Eco Product".
****The "Reducing CO2" footprint label applies to 77/65/55/48/42C3. All G3 & 83C3 models features a "CO2 Measured" label.

"An image of LG OLED C3 and the Soundbar against a cream backdrop with colored circles. A man playing the drums is on screen. "
LG Soundbar

Meet LG OLED evo C3's Harmonious Match

1.The model line-up varies in each country.
2.α-realism refers to the realistic image and sound quality driven by LG's α9 AI Processor 4K Gen6.
3.All LG OLED evo models, with the exception of 48/42 C3, are brighter than conventional OLED televisions.
4.Compared to non OLED evo models and based on the Full White measurement.
5.Light Boosting Algorithm does not apply to 48/42 C3.
6.Synergy bracket compatible with 77/65/55 C3.
7.Narrow Bezel dimensions do not apply to 83/48 C3.
8.Netflix streaming membership required.
9.Disney+ subscription required. Subject to terms at http://www.disneyplus.com ⓒ 2023 Disney and its related entities.
10.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.

Print

Key Specs

  • Display Type

    4K OLED

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

  • Picture Processor

    α9 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • G-Sync Compatible (Nvidia)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • Audio Output

    40W

  • Speaker System

    2.2 channel

  • Dolby Atmos

    Yes

  • TV Dimensions without Stand (WxHxD)

    1711 x 982 x 47.1

  • TV Weight without Stand

    23.5

All Spec

PICTURE (DISPLAY)

  • Display Type

    4K OLED

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

PICTURE (PROCESSING)

  • Picture Processor

    α9 AI Processor 4K Gen6

  • AI Picture

    AI Picture Pro

  • AI Upscaling

    AI Super Upscaling 4K

  • Dynamic Tone Mapping

    Yes (OLED Dynamic Tone Mapping Pro)

  • AI Genre Selection

    Yes (SDR/HDR)

  • AI Brightness Control

    Yes

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • FILMMAKER MODE™

    Yes

  • Dimming Technology

    Pixel Dimming

  • Motion

    OLED Motion

  • Picture Mode

    10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

  • HFR (High Frame Rate)

    4K 120 fps (HDMI, USB)

GAMING

  • G-Sync Compatible (Nvidia)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • HGIG Mode

    Yes

  • Game Optimizer

    Yes (Game Dashboard)

  • ALLM (Auto Low Latency Mode)

    Yes

  • VRR (Variable Refresh Rate)

    Yes

ACCESSIBILITY

  • High Contrast

    Yes

  • Gray Scale

    Yes

  • Invert Colors

    Yes

DIMENSIONS AND WEIGHTS

  • TV Dimensions without Stand (WxHxD)

    1711 x 982 x 47.1

  • TV Dimensions with Stand (WxHxD)

    1711 x 1035 x 267

  • Packaging Dimensions (WxHxD)

    1879 x 1130 x 228

  • TV Stand (WxD)

    520 x 267

  • TV Weight without Stand

    23.5

  • TV Weight with Stand

    27.1

  • Packaging Weight

    38.5

  • VESA Mounting (WxH)

    300 x 200

AUDIO

  • Dolby Atmos

    Yes

  • AI Sound

    AI Sound Pro (Virtual 9.1.2 Up-mix)

  • Clear Voice Pro

    Yes

  • WiSA Ready

    Yes (Up to 2.1 Channel)

  • LG Sound Sync

    Yes

  • Sound Mode Share

    Yes

  • Simultaneous Audio Output

    Yes

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Audio Output

    40W

  • Speaker Direction

    Down Firing

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • Speaker System

    2.2 channel

  • AI Acoustic Tuning

    Yes

CONNECTIVITY

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • Bluetooth Support

    Yes (v 5.0)

  • Ethernet Input

    1ea

  • Simplink (HDMI CEC)

    Yes

  • SPDIF (Optical Digital Audio Out)

    1ea

  • HDMI Input

    4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (4 port))

  • RF Input (Antenna/Cable)

    2ea

  • USB Input

    3ea (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

SMART TV

  • Art Gallery

    Yes

  • Sports Alert

    Yes

  • Operating System (OS)

    webOS 23

  • Family Settings

    Yes

  • ThinQ

    Yes

  • USB Camera Compatible

    Yes

  • Intelligent Voice Recognition

    Yes (Arabic/Turkiyish)

  • Room to Room Share

    Yes (Sender/Receiver)

  • Magic Remote Control

    Built-In

  • Smartphone Remote App

    Yes (LG ThinQ)

  • Full Web Browser

    Yes

  • Multi View

    Yes

  • Hands-free Voice Control

    Yes

  • Always Ready

    Yes

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

ACCESSORIES INCLUDED

  • Remote

    Magic Remote

  • Remote Control Batteries

    Yes (AA x 2EA)

  • IR Blaster Cable

    Yes

  • Power Cable

    Yes (Attached)

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