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LG OLED TV B3 77 inch 4K Smart TV 2023 | Wall mounted TV | TV wall design | Ultra HD 4K resolution | AI ThinQ

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LG OLED TV B3 77 inch 4K Smart TV 2023 | Wall mounted TV | TV wall design | Ultra HD 4K resolution | AI ThinQ

OLED77B36LA

LG OLED TV B3 77 inch 4K Smart TV 2023 | Wall mounted TV | TV wall design | Ultra HD 4K resolution | AI ThinQ

(1)
front view
Pocket-lint Award Logo.

Pocket-lint

webOS

LG webOS ranked the best smart TV operating system
AVForums Editor's Choice Award logo.

AVForums Editor's Choice

webOS

Once again LG comes top of the class for a built-in smart TV system

A video shows the 10 Years World's No.1 OLED TV emblem appear gradually against a black backdrop with purple and blue fireworks.

11 years later.
Still on top.

*Source: Omdia. Unit shipments, 2013-2023. Results are not an endorsement of LG Electronics. Any reliance on these results is at the third-party’s own risk. Visit https://www.omdia.com/ for more details.

Excellence on Screen

α7 AI Processor 4K Gen6

Evolution at Its Core

Enter the world of α-realism1. A portal to new universes and the sensation of feeling like you're really there. Be the main character surrounded by the exceptional picture and sound refinements of α7 AI Processor 4K Gen6.

AI Super Upscaling

The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.

An image of a woman in a city. A square overlay is applied on top of the woman representing AI Super Upscaling, putting her in focus with detail against an artfully blurred backdrop.

OLED Dynamic Tone Mapping

OLED Dynamic Tone Mapping refines what's in the frame by applying the optimal tone curve for more natural HDR, contrast, and detail.
A video showing a woman perched on the edge of a mountain. A straight line across the screen transforms into a wave, representing the tone curve that refines the picture.
*Screen images simulated.
**Soundbar can be purchased separately.
AI Sound Pro

Step Into a Realm of Cinematic Sound

The movie theater comes home with AI Sound Pro. Heart-pounding, room-filling, crystal-clear audio surrounds you for a level of immersion that's virtually unheard of.

An overhead image of an LG OLED TV and the α9 AI Processor 4K Gen6. Orange and turquoise waves connect the chip and the TV, and then bubbles depicting sound radiate from the screen.

*Screen images simulated.
**Sound may vary according to the listening environment.
***Must be activated through the sound mode menu.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

Sound that surrounds you

Virtual 5.1.2 Surround Sound puts you at the heart of the story. Hear fighter jets zooming overhead, footsteps rustling behind you, and the swell of the orchestra as it reaches the crescendo.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

A heart-pounding audio experience

Heighten home cinema with audio that packs a punch. Dynamic Sound Boost amps up the power, immersion, and impact of everything you hear.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

Sound tailored to what you watch

Whether it's a blockbuster movie, acoustic set, or family video call, sound is balanced in real time for optimal audio in any scenario.

An image of an LG OLED TV in a room showing a music concert. Bubbles depicting virtual surround sound fill the space.

Perfectly tuned from wall to wall

Your remote control detects the sound in real time and customizes it to fit the unique acoustics of your space and surround you in sound wherever you're sitting.

*Screen images simulated.
**Sound may vary according to the listening environment.
***AI Acoustic Tuning must be activated in the AI Service menu.
****Remote control may vary by region.

Slimline Design

Blends In. Stands Out.

Inspire your interiors with the ultra-slim OLED that adds minimalist charm to your space.

An image of LG OLED B3 with a Floor Stand in front of a window overlooking the city. LG OLED B3 on the wall of a modern room. The bottom corner of LG OLED B3's base.

*Gallery Stand is supported by 65B3 and 55B3.
**Gallery Stand sold seperately.
SELF-LIT OLED

No Backlight Necessary

Pixels reachest their brightest, most brilliant potential when they stand alone and shine without the dull glow of a backlight.

Infinite Contrast

With deep dark blacks that can only be achieved by self-lit pixels, bold contrast reveals details your eyes usually miss with crisp, defined visuals.
A video of a man hiking shown through a caved tunnel. A slider moves across the screen, applying Infinite Contrast to the image.

100% Color Fidelity & 100% Color Volume

With 100% color fidelity and volume, colors are displayed exactly like the original, with rich tones in both bright and dark environments.

An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.

An image of a parrot's tail against a black background is displayed on the top corner of a slim OLED TV against a black background. Each color on the parrot's feathers is vivid and boldly defined.

*Screen images simulated.
**LG OLED Panel is certified by Intertek for 100% Color Fidelity measured to CIE DE2000 with 125 color patterns.
***Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

TV and Soundbar in Harmony

Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

More Sound Settings

Connect your LG OLED TV to an LG Soundbar and automatically switch to Soundbar Mode, revealing 3 new settings.

*Soundbar Mode may vary by TV models.
**Soundbar Mode control may vary by soundbar models.
***Soundbar can be purchased separately.

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolves around you.
*Screen images simulated.

An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.

AI Picture Wizard

Pick your favorite images, and AI Picture Wizard analyzes 85M cases from 27 categories to set your ideal sharpness, contrast, and chroma.

An image of an LG OLED TV and remote control. The mic button on the remote control is lit up, and voice search keyword recommendations appear on the screen.

AI Concierge

Get recommendations for new things to watch based on your voice search history.

*Screen images simulated.
**Supported menus and apps may vary by country.
***Menus displayed may be different upon release.
****Keyword recommendations vary according to the app and time of day.

Sights and Sounds Come To Life

.

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

The True Picture

Picture processing can remove a movie's intended charm. Filmmaker Mode preserves the director's cut for a more authentic way to enjoy films.

Endless Libraries of Entertainment

Tune into all the streaming services you love straight from your TV, including Netflix2, Prime Video3, and Apple TV+4.

*Content and app availability may vary by country or region.
**Separate subscriptions required for OTT services.

Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

An image of three men playing a racing game on an LG OLED TV in a modern city apartment.

*Response time tested and certified by Intertek.
**VRR is a certified specification of HDMI 2.1.
Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Three game screens are shown against a black gradient background. One shows a car racing game with the Game Dashboard hovering over the action. Another shows a Sci-Fi game with the Game Optimizer menu. And the last screen shows Game Optimizer's Game Tab over a music game.

The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α7 AI Processor 4K Gen6 — ideal for watching two games at once with Multi View.

An image of the display showing a soccer game with a player in a red strip about to kick the ball across the stadium. The game score is visible at the bottom of the screen. The green grass from the pitch stretches beyond the screen to the black backdrop.

*Image is for illustration purposes only.
Eco-friendly LG OLED cardboard packaging depicted around thriving trees and mountains.
Sustainability

The Circle of Life

From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.

*Only 65G3 is shown in the image for example purposes. All 2023 LG OLED models feature eco-friendly packaging.

 

1.α-realism refers to the realistic image and sound quality driven by LG's α7 AI Processor 4K Gen6.
2.Netflix streaming membership required.
3.Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details.
4.Subscription required for Apple TV+. Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.

Print

Key Specs

  • Display Type

    4K OLED

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

  • Picture Processor

    α7 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • G-Sync Compatible (Nvidia)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • Audio Output

    20W

  • Speaker System

    2.0 channel

  • Dolby Atmos

    Yes

  • TV Dimensions without Stand (WxHxD)

    1723 x 992 x 55.3

  • TV Weight without Stand

    26.7

All Spec

PICTURE (DISPLAY)

  • Display Type

    4K OLED

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Refresh Rate

    120Hz Native

  • Wide Color Gamut

    OLED Color

PICTURE (PROCESSING)

  • Picture Processor

    α7 AI Processor 4K Gen6

  • AI Picture

    AI Picture Pro

  • AI Upscaling

    AI Super Upscaling 4K

  • Dynamic Tone Mapping

    Yes

  • AI Genre Selection

    Yes (SDR/HDR)

  • AI Brightness Control

    Yes

  • HDR (High Dynamic Range)

    Dolby Vision / HDR10 / HLG

  • FILMMAKER MODE™

    Yes

  • Dimming Technology

    Pixel Dimming

  • Motion

    OLED Motion

  • Picture Mode

    10 modes (Personalized Picture Wizard, Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

  • HFR (High Frame Rate)

    4K 120 fps (HDMI)

GAMING

  • G-Sync Compatible (Nvidia)

    Yes

  • FreeSync Compatible (AMD)

    Yes

  • HGIG Mode

    Yes

  • Game Optimizer

    Yes (Game Dashboard)

  • ALLM (Auto Low Latency Mode)

    Yes

  • VRR (Variable Refresh Rate)

    Yes

ACCESSIBILITY

  • High Contrast

    Yes

  • Gray Scale

    Yes

  • Invert Colors

    Yes

DIMENSIONS AND WEIGHTS

  • TV Dimensions without Stand (WxHxD)

    1723 x 992 x 55.3

  • TV Dimensions with Stand (WxHxD)

    1723 x 1043 x 270

  • Packaging Dimensions (WxHxD)

    1879 x 1130 x 285

  • TV Stand (WxD)

    749 x 270

  • TV Weight without Stand

    26.7

  • TV Weight with Stand

    30.0

  • Packaging Weight

    42.8

  • VESA Mounting (WxH)

    400 x 200

AUDIO

  • Dolby Atmos

    Yes

  • AI Sound

    AI Sound Pro (Virtual 5.1.2 Up-mix)

  • Clear Voice Pro

    Yes

  • WiSA Ready

    Yes (Up to 2.1 Channel)

  • LG Sound Sync

    Yes

  • Sound Mode Share

    Yes

  • Simultaneous Audio Output

    Yes

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Audio Output

    20W

  • Speaker Direction

    Down Firing

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • Speaker System

    2.0 channel

  • AI Acoustic Tuning

    Yes

CONNECTIVITY

  • HDMI Audio Return Channel

    eARC (HDMI 3)

  • Bluetooth Support

    Yes (v 5.0)

  • Ethernet Input

    1ea

  • Simplink (HDMI CEC)

    Yes

  • SPDIF (Optical Digital Audio Out)

    1ea

  • HDMI Input

    4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (2 port))

  • RF Input (Antenna/Cable)

    2ea

  • USB Input

    2ea (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

SMART TV

  • Art Gallery

    Yes

  • Sports Alert

    Yes

  • Operating System (OS)

    webOS 23

  • Family Settings

    Yes

  • ThinQ

    Yes

  • USB Camera Compatible

    Yes

  • Multi View

    Yes

  • Full Web Browser

    Yes

  • Intelligent Voice Recognition

    Yes (Arabic/Turkiyish)

  • Room to Room Share

    Yes (Receiver)

  • Magic Remote Control

    Built-In

  • Smartphone Remote App

    Yes (LG ThinQ)

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

ACCESSORIES INCLUDED

  • Remote

    Magic Remote

  • Power Cable

    Yes (Attached)

  • Remote Control Batteries

    Yes (AA x 2EA)

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