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About our company
Who we are
At LG Vehicle Solution (VS) Company, we are advancing human-centric innovations within the automotive industry. As a trusted and innovative partner, we continue to deliver intelligent and environmentally responsible solutions across in-vehicle infotainment, display technologies, connectivity, ADAS, and SDV (Software-Defined Vehicle) software domains. We are committed to “Driving better future mobility”, as we continue to diversify and improve our product portfolio. Also, we remain focused on strengthening our competitiveness within the mobility industry through strategic acquisitions of ZKW Group, a provider of automotive lighting systems, and Cybellum, a vehicle cybersecurity company, and also through our joint venture, LG Magna e-Powertrain.
LG Vehicle Solution
Our Vision
LG VS Company specializes in the development and production of an extensive portfolio of mobility products and solutions, within the global automotive components industry. Our vision is to become the most preferred, iconic Tier-1 supplier in the mobility market. By integrating CE/IT competitiveness into the realm of automotive technologies, we aim to create the most innovative and immersive in-cabin experience for both OEM partners and drivers alike. Ultimately, our goal is to be a global innovation partner that brings true, meaningful change to the mobility space.
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Our president
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Our core value
At the heart of our vision lie our core values: innovation in customer experience, breakthrough technology, and win-win growth. We are dedicated to pioneering a future where technology enhances every aspect of mobility, making it safer, more convenient, and environmentally friendly.
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Prioritizing customer needs, we strive to enhance in-cabin experiences with every automotive innovation. We aim to be the gold standard for superior products, solutions, and service in the mobility industry.
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Committed to innovation, we deliver trusted, game-changing technology solutions that set industry benchmarks and drive further progress for the mobility space.
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Our advancements are made alongside our customers, partners, and employees. We never walk alone, fostering collaborative growth and sustainable success through strong partnerships.
LG at a Glance: A Snapshot of Our Impact
We are driving continuous business growth without losing momentum, even amidst the rapidly changing automotive industry.
Organization: Our expertise, structured for success
We have optimized our organizational structure to meet the complex needs of customers in the fast-moving automotive market. In particular, through our CX organization specialized in customer & consumer experience, we conduct extensive research on user needs and usage scenarios to develop solutions which are essential for end-users.
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Engineering and Design
Innovating with Precision: Our Engineering and Design divisions are at the forefront of advanced product development, creating solutions that integrate seamlessly into existing automotive architectures. With a focus on innovation and practical application, we work closely with OEMs to ensure that our offerings greatly exceed industry standards for performance and aesthetics.
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Product Planning
Anticipating Market Needs: Product Planning is crucial in identifying and analyzing market trends to guide new product development. By understanding the evolving needs of the automotive industry, we ensure that our product offerings are both relevant and forward-thinking, allowing our clients to retain a competitive edge.
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Production and Quality
Ensuring Excellence: Our Production and Quality divisions are committed to manufacturing excellence. We maintain the highest standards of quality control from initial concept, and through to final production. We ensure that every component we produce is reliable and durable, meeting the rigorous demands of both OEMs and the end users.
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Sales and Marketing
Driving Business Growth: Sales and Marketing divisions are dedicated to building strong, lasting relationships with our business clients. We understand the importance of communication in B2B transactions and strive to clearly convey the benefits and innovations of our products, ensuring that our partners have all the information required to make informed decisions.
Our Journey: Major Milestones and Achievements
From establishment to the present day, our journey is marked by significant milestones that reflect our growth and success. These achievements underscore our role in shaping the future of automotive technologies as well as our ongoing commitment to excellence.
2003-2012
Foundation and early innovations
Our journey in automotive products and solutions began in the early 2000s within the home appliance business unit, initially supplying car radios to automakers. However, a significant turning point came in 2013 with the establishment of the Vehicle Solution (VS) Business Division, marking our focused efforts to nurture the automotive business as a new growth engine. Particularly in 2008, we successfully proposed a pioneering development project to a major automaker, showcasing LG Group's capabilities to the world.
2013-2015
Establishment of VS Company
With robust investment from LG Group and LG Electronics, the VS Business Division was officially established, enhancing our global presence among automakers. We expanded our regional networks by establishing North American and European regional headquarters to provide on-site support, firmly establishing our global footprint in the automotive industry.
2016-2017
Strategic Expansion
Our reach extended into major car markets, including Asia, with the creation of a production subsidiary in China and an office in Japan, enhancing our global footprint and diversifying our product offerings.
2018-2020
Consolidation and Growth
As our operations matured and stabilized, we enhanced our capabilities necessary for business. Notably, in 2018, we acquired the vehicle lighting company ZKW Group to strengthen our Lamp business, a move that bolstered our global market influence. By 2020, our sales had shown noticeable growth, fueled by the expansion into the E-powertrain business and establishing a solid reputation among global automakers. This allowed us to showcase more of our research and development products in the market.
2021-present
Leadership in Global Market
In pursuit of further expansion, we established LG Magna e-Powertrain in 2021, a joint venture with Canada’s Magna International, ranked third globally in auto parts manufacturing, to produce electric vehicle powertrains. The same year, we acquired Cybellum to enhance our cybersecurity business in response to the rapid electrification trend in the automotive market. Despite the global COVID-19 pandemic, our proactive and immediate responses helped defend our customers' operations, earning widespread recognition. Today, celebrating our 10th anniversary, we continue to collaborate with top global automakers, leading the in-vehicle infotainment market as a successful Top Tier-1 supplier.
LG Brand Expression
Our brand is more than just a logo; it's a promise of quality and innovation. For detailed guidelines and to download our brand assets, including logos, color schemes, slogans, and typography, please click down below.
This cohesive identity ensures consistent and powerful brand communication across all channels and touchpoints.
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Logo
Full of personality, our smiling logo signals humanity and intelligence. We always use it with confidence. It's what makes us feel uniquely LG.
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Color & Gradients
Including our signature and energetic LG Red color, there's white and black version with various gradient elements going from light to dark.
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Slogan
Our slogan, "Life's Good" is full of emotions and inspired by the forms of our products. This makes our brand feel warm and present, even in the smallest of moments.
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Typography
The LG EI font is a dedicated typeface that communicates our design philosophy of ‘Emotionally Intelligent Design’.
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Design System
Our Emotionally Intelligent forms are born from our products and create our flexible and expressive design system.
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Photography
All of our photography is unified by clear principles: authenticity, positivity, warmth, breathing space, diversity and attention to detail.
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Voice
Our voice must always speak for our brand belief, Life's Good. It means we strive for ensuring Life’s Good around the world through our voice.
