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LG Mobility Labworks Series

LG PlayWare

Next-level in-cabin entertainment for Software-Defined Vehicle (SDV), powered by LG PlayWare.

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Introducing LG PlayWare

LG PlayWare encompasses a suite of in-cabin entertainment solutions, including LG's Automotive Content Platform (ACP) and artificial intelligence (AI) Sound for an immersive audio experience. It delivers premium in-cabin entertainment by offering easy and seamless access to a broad array of high-quality and diverse global and regional content, including video streaming, music, gaming, and location-based services, while also integrating additional features that enhance the overall user experience inside the vehicle.

Explore LG PlayWare features

Enjoy a seamless entertainment experience in your vehicle, turning every trip into an exciting, immersive experience.

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Ultimate entertainment platform

LG PlayWare is our premium in-cabin entertainment platform that leverages LG's significant knowledge in consumer electronics user experience (UX) to deliver high-quality entertainment experience in vehicles. Powered by LG webOS, it provides simple access to a wide range of high-quality global and regional content, including video streaming, music, gaming, and location-based services.

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  • Rich global and region-specific entertainment content suite1

    Rich global and region-specific entertainment content suite

    Offering access to world-renowned streaming services and region-specific content providers, LG PlayWare brings a diverse array of entertainment options directly into the vehicles. From global giants to regional heroes, LG PlayWare ensures a rich content ecosystem tailored to each market.

  • Scalable white-label solution1

    Scalable white-label solution

    Built as a customizable white-label platform, LG PlayWare can be seamlessly integrated into any automaker's ecosystem. It leverages LG's extensive UX knowledge to provide an intuitive, brand-consistent interface that offers the best way to consume content in-cabin environment, from entry to luxury models.

  • Diverse content ecosystem1

    Diverse content ecosystem

    LG PlayWare goes beyond traditional video streaming to offer a complete in-vehicle entertainment package, featuring premium music services, original gaming options, location-based services, and soon more! Is it a versatile platform that caters to all passengers’ preferences and enhances the overall in-cabin experience.

Related contents

Discover the journey of LG αWare, from event announcements to detailed video interviews, and see how we're shaping the future of automotive industry.

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LG Electronics Vehicle Solution Company focuses on developing new innovative creations across the globe. We are committed to providing products and solutions that help our customers live a better life. To support this, we have a site map to help you find all the relevant pages on our website. We provide a full spectrum of innovative solutions that provide an elevated mobility experience, providing fun far beyond the drive. Navigate our website and find all the solutions you need with our site map today. Contact your local LG representative for more information.