“Wallpaper” Design LG SIGNATURE OLED TV W Redefines TV Experience Present Together with SUPER UHD TV and OLED TVs in LG’s Premium TV Lineup Delivering an extraordinary experience for home

TV & Home Entertainment 04/25/2017

Ultra-Thin “Wallpaper” TV That Goes Beyond Imagination

LG SIGNATURE OLED TV embodies the company’s pursuit of timeless aesthetics and meaningful innovation. The latest LG SIGNATURE OLED TV W7 delivers the spectacular visual experience with its minimalist design. It possesses a sleek razor-thin profile as thin as 3.85mm and can be easily installed with a magnet wall-mount, similar to applying wallpaper, creating the illusion of gazing out a window. The W7 comes with a sleek-designed sound bar, bringing artistic beauty to any home environment.

LG OLED TV Series is the First to Support Dolby Atmos, Delivering Top-Class Audiovisual Experience

The LG OLED TV series offers innovative Dolby Atmos sound for the first time in the market. By isolating the relative location and time of each sound, it creates rich and multi-layered audio that reflects the intricate sounds of the real world. With LG’s leading OLED display technology, W7 brings the highest quality image rendering with the purest black and lifelike colors without image degradation.

Accurate Color Reproduction with Nano Cell Technology

The latest SUPER UHD TV 4K 65” & 55” SJ9500 and SJ8500 feature Nano Cell technology, which harnesses approximately one nanometer-sized particle to offer incredibly accurate color reproduction, reduces instances of color fading, image instability and other color degradation issues. The Nano Cell display achieves impressive picture quality by absorbing unnecessary light waves, resulting in purer, cleaner colors. LG Nano Cell Display also deliver consistent colors at wider viewing angles up to 178 degrees with virtually no color difference between viewers seated directly in front of the screen and those watching from a 60 degrees angle.

The Extended LG OLED TV Series Lineup

LG also introduced the latest OLED TV series, including LG OLED TV 4K E7, C7 and B7. Like the OLED TV W and the brand new SUPER UHD TV series, the E7, C7 and B7 feature Active HDR technology, including Dolby Vision and HDR10, which processes standard definition content to improve brightness in specific areas, enhances contrast ratios and renders more precise and dynamic images.

Enhanced webOS 3.5 Offers Simpler and Better User Experience

The latest LG SIGNATURE OLED TV W, SUPER UHD TV series and LG OLED TVs[1] are preloaded with the latest webOS 3.5 Smart TV platform and equipped with enhancements for easier control and faster access when using the improved Magic Remote and the new Magic Link feature. Viewers can instantly access their favorite services such as Netflix and Amazon Prime Video by pressing a hot key on the remote control, tapping into a wide variety of stunning 4K programming.

Unmatchable High Resolution Audio Brought by the Latest LG Wireless Sound Bar SJ8

Equally impressive is the LG 300W 4.1ch Wireless Sound Bar SJ8 which delivers robust audio performance in a slim and efficient 38mm profile. The SJ8 is equipped with features including 4K Sound and 4K Pass-Through, delivering truly high resolution audio without sound loss. Users can easily stream content using the Chromecast built-in.

Consumers who purchase an LG SIGNATURE OLED TV W, 2017 LG OLED TV 4K or Super UHD TV series will receive three months of Netflix access for free through an exclusive promotion beginning today. The above TV series are all HDR compatible, providing an excellent Netflix streaming experience to users.

Release Dates and Price

The suggested retail prices and availability dates, at major LG distributers, of LG SIGNATURE OLED TV W7, OLED TV 4K E7, C7, B7, SUPER UHD TV 4K SJ9500, SJ8500 and Wireless Sound Bar SJ8 are as follows:

Product name	Suggested retail price (HKD)	Availability
77” LG SIGNATURE OLED TV W7	To be confirmed	Early July
65” LG SIGNATURE OLED TV W7	To be confirmed	Mid of May
65” LG OLED TV 4K E7P	$59,980	Available now
65” LG OLED TV 4K C7P	$53,880	Available now
55” LG OLED TV 4K C7P	$37,280	Available now
55” LG OLED TV 4K B7P	$35,280	Available now
65” LG SUPER UHD TV 4K SJ9500	$41,480	Available now
55” LG SUPER UHD TV 4K SJ9500	$26,880	Available now
65” LG SUPER UHD TV 4K SJ8500	$33,180	Available now
55” LG SUPER UHD TV 4K SJ8500	$22,380	Available now
300W 4.1ch Wireless Sound Bar SJ8	To be confirmed	Early May

Specification

Model		OLED77W7P OLED65W7P	OLED65E7P	OLED65C7P OLED55C7P	OLED55B7P	65SJ9500 55SJ9500	65SJ8500 55SJ8500
Design	Display Device	OLED	OLED	OLED	OLED	SUPER UHD	OLED
	Design	Picture on Wall	Picture on Glass	Full Cinema Screen	Full Cinema Screen	Floating Screen	Floating Screen
	Slim	Blade Silm	-	Blade Silm	Blade Silm	Ultra Slim	Ultra Slim
	Stand Type	-	Sound Bar Stand	Trapezium Stand	Crescent Stand	Crescent Stand	Crescent Stand
Display	Screen Size (Inch)	77/65	65	65/55	55	65/55	65/55
	Resolution	3840 × 2160	3840 × 2160	3840 × 2160	3840 × 2160	3840 × 2160	3840 × 2160
	Nano Cell Display	-	-	-	-	●	●
	Panel	-	-	-	-	IPS 4K	IPS 4K
	Viewing Angle	Perfect Viewing Angle	Perfect Viewing Angle	Perfect Viewing Angle	Perfect Viewing Angle	Wide Viewing Angle	Wide Viewing Angle
Video	UHDA Premium	●	●	●	●	-	-
	HDR	Active HDR with Dolby Vision	Active HDR with Dolby Vision	Active HDR with Dolby Vision	Active HDR with Dolby Vision	Active HDR with Dolby Vision	Active HDR with Dolby Vision
	- Dolby Vision	●	●	●	●	●	●
	- HDR 10	●	●	●	●	●	●
	HDR Effect	●	●	●	●	●	●
	Wide Color Gamut	Perfect Color	Perfect Color	Perfect Color	Perfect Color	Nano Cell Color	Nano Cell Color
	Billion Rich Color	●	●	●	●	●	●
	Dimming	Self-Lighting Pixel	Self-Lighting Pixel	Self-Lighting Pixel	Self-Lighting Pixel	Advanced Local Dimming	Advanced Local Dimming
	Black	Perfect Black	Perfect Black	Perfect Black	Perfect Black	Nano Cell Black	Nano Cell Black
	Luminance Technology	Ultra Luminance Supreme	Ultra Luminance Supreme	Ultra Luminance Supreme	Ultra Luminance Supreme	Ultra Luminance Supreme	Ultra Luminance
	Picture Engine	OLED Master Engine	OLED Master Engine	OLED Master Engine	OLED Master Engine	Color Master Engine	Color Master Engine
	4K Upscaler	●	●	●	●	●	●
	True Color Accuracy	●	●	●	●	●	●
	Active Depth Enhancer	●	●	●	●	●	●
	HEVC Decoder	4K@60P, 10bit	4K@60P, 10bit	4K@60P, 10bit	4K@60P, 10bit	4K@60P, 10bit	4K@60P, 10bit
	VP9 Decoder	4K@60P, 10bit	4K@60P, 10bit	4K@60P, 10bit	4K@60P, 10bit	4K@60P, 10bit	4K@60P, 10bit
Audio	Audio Output	4.2 ch / 60 W (Woofer: 20W) Height moving Speaker	4.2ch / 60W (Woofer: 20W)	2.2 ch / 40 W (Woofer: 20W)	2.2 ch / 40 W (Woofer: 20W)	2.2 ch / 40 W (Woofer: 20W)	2.2 ch / 40 W (Woofer: 20W)
	DOLBY ATMOS	●	●	●	●	-	-
	Harman Kardon Sound Design	-	-	-	-	●	●
	Surround Mode	OLED Surround	OLED Surround	OLED Surround	OLED Surround	Ultra Surround	Ultra Surround
	Clear Voice	Clear Voice III	Clear Voice III	Clear Voice III	Clear Voice III	Clear Voice III	Clear Voice III
	Magic Sound Tuning	●	●	●	●	●	●
	Smart Sound Mode	●	●	●	●	●	●
	Hi-Fi Audio	●	●	●	●	●	●
	LG Sound Sync/ Bluetooth	●	●	●	●	●	●
	Simultaneous Audio Output	●	●	●	●	●	●
	DTS Decoder	●	●	●	●	●	●
	Audio Codec	AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X	AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X	AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X	AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X	AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X	AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X
Smart TV	SmartTV Platform	webOS 3.5	webOS 3.5	webOS 3.5	webOS 3.5	webOS 3.5	webOS 3.5
	Mobile App (LG TV Plus)	●	●	●	●	●	●
	Magic Remote	●	●	●	●	●	●
	Magic Zoom	●	●	●	●	●	●
	360 VR	●	●	●	●	●	●
	Voice Recognition	●	●	●	●	●	●
	Magic Link	●	●	●	●	●	●
	Quick Access	●	●	●	●	●	●
	OLED Gallery	●	●	●	●	●	●
	LG Content Store	●	●	●	●	●	●
	Multi-view	●	●	●	●	●	●
	Web Browser	●	●	●	●	●	●
	Music Player	●	●	●	●	●	●
	My Channels	●	●	●	●	●	●
	Magic Mobile Connection	●	●	●	●	●	●
	WiDi / Miracast	●	●	●	●	●	●
	Network File Browser	●	●	●	●	●	●
Wireless	Wi-Fi	802.11ac	802.11ac	802.11ac	802.11ac	802.11ac	802.11ac
Wireless	Bluetooth	●	●	●	●	●	●
Connectivity	HDMI	4	4	4	4	4	4
	USB 3.0	1	1	1	1	1	1
	USB 2.0	2	2	2	2	2	2
	LAN	1	1	1	1	1	1
	Component In (Y,Pb,Pr+ Audio)	● (Gender)	● (Gender)	● (Gender)	● (Gender)	● (Gender)	● (Gender)
	Composite In (CVBS+ Audio)	● (Gender)	● (Gender)	● (Gender)	● (Gender)	● (Gender)	● (Gender)
	Digital Audio Out (Optical)	1	1	1	1	1	1
	Headphone out	1	1	1	1	1	1
Dimension(mm)	With Stand (WxHxD)	-	1461 × 904 × 195	65": 1453 × 873 × 217 55": 1230 × 750 × 217	1229 × 764 × 254	65": 1451 × 888 × 289 55": 1228 × 765 × 261	65": 1452 × 891 × 285 55": 1229 × 763 × 245
Dimension(mm)	Without Stand (W×H×D)	77": Screen: 1721 × 989 × 5.96 / AV Box: 1460 × 84 × 208 65": Screen: 1450 × 825 × 3.85 / AV Box: 1260 × 78 × 198	1461 × 877 × 62	65": 1453 × 833 × 46.6 55": 1230 × 710 × 46.6	1229 × 708 × 48.6	65": 1451 × 827 × 57 55": 1228 × 702 × 57	65": 1452 × 833 × 58.7 55": 1229 × 708 × 58.2
Weight (KG)	With Stand	-	23.1	65": 24.7 55": 19.2	18.6	65": 24.3 55": 18.8	65": 28.6 55": 19.6
Weight (KG)	Without Stand	77": Screen: 12.3 / AV Box: 13.1 65": Screen: 7.6 / AV Box: 10	21.2	65": 22.8 55": 17.3	17.2	65": 22.8 55": 17.4	65": 27 55": 18.1