Made Possible with Smart Inverter Motor™ and Advanced Battery Technology 

SEOUL, May 24, 2016 — With nothing more than two LG CordZero™ canister vacuum cleaners strapped to her back, professional rock climber Sierra Blair-Coyle successfully scaled the side of a 140-meter high-rise building. The powerful performance of CordZero™ technology was on full display as LG teamed up with Blair-Coyle to create a unique climbing device using suction pads and the lightweight and long-lasting lithium-ion battery-equipped appliance.

Lugging two canister vacuums up a 33-story office tower, the premium cordless vacuum cleaners created enough suction to support Blair-Coyle’s weight while she carefully climbed toward the roof. Blair-Coyle completed the climb in less than 30 minutes, stopping only once for a fresh pair of vacuums, successfully pulling off the first stunt of its kind.

LG’s Smart Inverter Motor™ offers the most powerful performance in the cordless vacuum category, combining high efficiency with durability in a compact size. The Smart Inverter Motor™ is on average 28 percent smaller, 24 percent lighter and 13 percent more efficient than conventional vacuum motors. Powering the motor is the highly efficient PowerPack™ 80V lithium-ion battery, which provides up to 40 minutes of power in regular mode after only a four-hour charge.

“We hoped to draw attention to the innovative technologies that power the appliances we so often take for granted and this project succeeded in doing just that,” said Simon Jeon, senior vice president of washing machine business unit at the LG Home Appliance & Air Solution Company. “We wanted to demonstrate that today’s vacuum cleaners include sophisticated technologies that can undertake extraordinary challenges and thanks to Sierra, I think the message came through loud and clear.” 

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About LG Electronics India Pvt. Ltd.

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators, and monitors.

About LG Electronics Home Appliance & Air Solution Company

The LG Electronics Home Appliance & Air Solution Company is a global leader in home appliances, air conditioning and air quality systems. The company is creating total solutions for the home with its industry leading core technologies. LG is committed to making life better for consumers around the world by providing thoughtfully designed products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers and dehumidifiers. Collectively, these products deliver enhanced convenience, superb performance, great savings and compelling health benefits.

Media Contact: 

LG Electronics, Inc.

Kyoo Im

+822 3777 3653

seungkyoo.im@lge.com

www.LGnewsroom.com

For further information contact:- 

Neeta Linz- neeta.linz@lge.com

Deepika Kukreti- deepika.kukreti@lge.com

Shakun Sharma- shakun.sharma@lg-one.com