LG ELECTRONICS URGES EVERYONE TO FOLLOW COVID-19 NORMS THROUGH ITS NEW DIGITAL VIDEO CAMPAIGN

Corporate 12/23/2021

       
                


NEW DELHI, DECEMBER 23, 2021
:
India’s leading consumer durable company, LG Electronics has always been at the forefront in supporting India to battle COVID-19 crisis. Continuing their commitment to support the nation, LG today launched a new video campaign capturing the initiatives taken by the company to fight against COVID-19 and urging people to take necessary precautions. The video takes its viewers to a flashback seat and captures how the company continuously has been acting as a helping hand for those in need.
 
The digital video urges everyone to follow COVID-19 appropriate behavior by maintaining physical distance, wearing face masks, and using hand sanitizers. LG Electronics is committed to enhance people’s lives through meaningful social contribution. To support people in fight against Covid-19 various initiatives are undertaken by brand LG including contribution of medical infrastructure across 21 Govt. hospitals, collaborating with AkshayaPatra to support meals for people affected due to lockdown & other initiatives.
 
Watch the video here:
 
LG has always been a companion along the journey of its consumers and this social video delivers a strong message in this direction.
 
 
About LG Electronics India Pvt Ltd 
LG Electronics India Pvt. Ltd. (“LG Electronics”), a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT hardware. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.
 

Media Contacts:

LG                                                                                                        

Neeta Linz–neeta.linz@lge.com                       

Deepika Kukreti–deepika.kukreti@lge.com

 

LG-One

Megha Behl–megha.behl@lg-one.com

Nikita Sengupta –Nikita.Sengupta@hkstrategies.com