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LG UR77 43 (108cm) 4K UHD Smart TV | HDR10 Pro | 35W RMS

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LG UR77 43 (108cm) 4K UHD Smart TV | HDR10 Pro | 35W RMS

43UR7790PSA

LG UR77 43 (108cm) 4K UHD Smart TV | HDR10 Pro | 35W RMS

(1)
LG 43UR7790PSA front view
The nature image with rock mountain facing each other from above and below shows the contrast and details.

Reveal the Last Detail

LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid color and remarkable detail.

*HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.

α5 AI Processor 4K Gen6

Boost Your Viewing Experience

α5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience.

*86(218cm)UR80 feature α7 AI Processor 4K Gen6.

A view of nature, compared picture quality that non 4K content and upscaled 4K content.

Redefine Scale of 4K

Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.

*Image quality of upscaled content will vary based on the source resolution.

AI Picture Pro

Enhanced depth of field technology helps foreground subjects stand out for a more dynamic picture.

The macarons are highlighted as the foreground and the focus on them becomes sharper.

AI Sound Pro

Rich audio immersion. AI Sound Pro's deep learning algorithms enhance sound by converting 2 channels of audio into 5.1.2 virtual surround, so you enjoy full sound for all the content you love. Sound settings are automatically adjusted based on what you're watching, for an exceptional audio-visual experience.

AI Sound Pro is activated and an image is shown as if rich sound fills the space with sound effects.

AI Brightness Control

AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting.

A screen, depicting an image of a forest, having its brightness being adjusted for depending on the surrounding.

A UHD TV mount on wall behind a tabe with zen style setting.

See UHD TV on a Whole New Scale

Experience your favorite content up-close with an ultra-big 4K UHD TV.
Camera moves from a close-up of top of TV down to a close-up of front of TV. TV screen shows green aurora. Camera zooms out to show very wide living room area. The living room is gray overall and there shows a forest through window outside.

Introducing the Perfect Fit in Your Space

LG UHD TV now features a slim design and minimalistic bezel that complement your home interior.

The Perfect Fit for Full Sound

Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
A half of bottom screen and half of the sound bar. The TV displays white hoarses running above the water.
The interface to change settings is displayed on the TV screen.
WOW Interface

Diversified Settings

When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.

*This feature is only supported on 2023 TV models. Support varies by model.
*Feature support varies by LG Soundbar model.

webOS 23 new Home

Tailored to Your Liking

From your favorite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.

*Service availability may differ by region or country.
*Separate subscriptions required for OTT services.

My Profile

Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.

*Reduced or limited content may be shown depending on region and network connectivity.
*An unlimited number of profiles can be created however the homescreen will only display up to 10 profiles.

Quick Card

Create dedicated cards for your favorite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.

LG Smart Cam

With easy TV installation and a slim design, LG Smart Cam makes your remote meetings a breeze to put on the big screen.

A woman is sitting on an armrest of a sofa, holding a laptop and watching TV. Inside the TV on the big screen, you can see four characters and a video conference.

*LG Smart Cam is sold separately.

Alt text

Smart Assistant & Connectivity

LG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.

The logo of alexa built-in The logo of works with Apple AirPlay The logo of works with Apple Home The logo of works with Matter

*'Matter’ supported services and features may vary depending on the connected devices. Initial Connection for ThinQ and Matter should be via ThinQ mobile app.
*Apple, the Apple logo, Apple TV, AirPlay, and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
*Supported menus and apps may vary by country.
*Voice Command availability may vary by product and country.
*Menus displayed may be different upon release.
*Support for AirPlay 2 and HomeKit may vary by region.
*Support for Amazon Alexa may vary by language and region.

Image showing a couple watching a show using an LG UHD TV.

Cinema-Like Immersion at Home

Watch in 4K and enjoy a viewing experience like the ones in the cinema.

FILMMAKER MODE™

Enjoy movies as the director intended, without adjustments to the texture or other visual settings of the film.

A movie director is looking at a big TV monitor, editing something. The TV screen shows a tower crane in purple sky. FILMMAKER Mode logo is placed on bottom right corner.

*Support for FILMMAKER MODE™ may vary by country.

A movie director is looking at a big TV monitor, editing something. The TV screen shows a tower crane in purple sky. FILMMAKER Mode logo is placed on bottom right corner.

There are logos of streaming service platforms and matching footages right next to each logo. There are images of Paramount+'s Tulsa King, sky showtime's TOP GUN, and LG CHANNELS' leopard.
Entertainment

Endless Content On Demand

Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.

*Supported services may differ by country.
*Number of channels and available content may vary by product and region.

A video following a car from behind in a video game as it drives through a brightly-lit city street at dusk.

AAA Gaming Begins Here

Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.

Game Optimizer & Dashboard

Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.

HGiG

LG is partnered with some of the big names in the gaming industry, allowing you to enjoy the latest HDR games and immerse yourself in your gameplay.

*Availability of software updates may vary depending on model and region.
*Items in the Game Optimizer menu may vary by series.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
*Supported partnerships may differ by country.

A flower box upcycled using an LG UHD TV box packaging.
Sustainability

Greener for Better

LG UHD TV's redesigned packaging uses single color printing and a recyclable box.

*Content on box may vary by model or country.

Print

Key Specs

  • Display Type

    4K UHD

  • Refresh Rate

    60Hz Native

  • Picture Processor

    α5 AI Processor 4K Gen6

  • HDR (High Dynamic Range)

    HDR10 / HLG

  • Audio Output

    35W

  • Speaker System

    2.1 channel

  • TV Dimensions without Stand (WxHxD, mm)

    977 x 593 x 94.4

  • TV Weight without Stand (kg)

    9.5

All Spec

PICTURE (DISPLAY)

  • Display Type

    4K UHD

  • Display Resolution

    4K Ultra HD (3,840 x 2,160)

  • Backlight Type

    Direct

  • Refresh Rate

    60Hz Native

PICTURE (PROCESSING)

  • Picture Processor

    α5 AI Processor 4K Gen6

  • AI Upscaling

    4K Upscaling

  • Dynamic Tone Mapping

    Yes

  • AI Brightness Control

    Yes

  • HDR (High Dynamic Range)

    HDR10 / HLG

  • FILMMAKER MODE ™

    Yes

  • Picture Mode

    9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))

GAMING

  • HGIG Mode

    Yes

  • Game Optimizer

    Yes (Game Dashboard)

  • ALLM (Auto Low Latency Mode)

    Yes

SMART TV

  • Works with Apple Airplay2

    Yes

  • Operating System (OS)

    webOS 23

  • Sports Alert

    Yes

  • Family Settings

    Yes

  • ThinQ

    Yes

  • USB Camera Compatible

    Yes

  • Full Web Browser

    Yes

  • Intelligent Voice Recognition

    Yes

  • Magic Remote Control

    Built-In

  • Room to Room Share

    Yes (Receiver)

  • Smartphone Remote App

    Yes (LG ThinQ)

ACCESSIBILITY

  • High Contrast

    Yes

  • Gray Scale

    Yes

  • Invert Colors

    Yes

DIMENSIONS AND WEIGHTS

  • TV Dimensions without Stand (WxHxD, mm)

    977 x 593 x 94.4

  • TV Dimensions with Stand (WxHxD, mm)

    977 x 629 x 216

  • Packaging Dimensions (WxHxD, mm)

    1075 x 660 x 175

  • TV Stand (WxD, mm)

    848 x 216

  • TV Weight without Stand (kg)

    9.5

  • TV Weight with Stand (kg)

    9.6

  • Packaging Weight (kg)

    12.0

  • VESA Mounting (WxH, mm)

    200 x 200

AUDIO

  • AI Sound

    AI Sound Pro (Virtual 5.1.2 Up-mix)

  • Clear Voice Pro

    Yes

  • LG Sound Sync

    Yes

  • Sound Mode Share

    Yes

  • Simultaneous Audio Output

    Yes

  • Bluetooth Surround Ready

    Yes (2 Way Playback)

  • Audio Output

    35W

  • AI Acoustic Tuning

    Yes

  • Audio Codec

    AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)

  • Speaker Direction

    Down Firing

  • Speaker System

    2.1 channel

CONNECTIVITY

  • HDMI Audio Return Channel

    eARC (HDMI 2)

  • Bluetooth Support

    Yes (v 5.0)

  • Ethernet Input

    1ea

  • Simplink (HDMI CEC)

    Yes

  • SPDIF (Optical Digital Audio Out)

    1ea

  • HDMI Input

    3ea (supports eARC, ALLM as specified in HDMI 2.1)

  • RF Input (Antenna/Cable)

    1ea

  • USB Input

    1ea (v 2.0)

  • Wi-Fi

    Yes (Wi-Fi 5)

POWER

  • Power Supply (Voltage, Hz)

    AC 100~240V 50-60Hz

  • Standby Power Consumption

    Under 0.5W

PRODUCT DETAILS

  • Country of Origin

    India

  • Manufactured By

    LG Electronics India Pvt. Ltd. Plot N0. A5, MIDC Rajangaon, Tal. Shirur, Pune - 412220 ( India )

ACCESSORIES INCLUDED

  • Remote

    Magic Remote

  • Power Cable

    Yes (Detachable)

  • Remote Control Batteries

    Yes (AA x 2EA)

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