Press Release

(Amman, February, 2011) – Bridges PR and Events, Jordan’s specialized public relations agency, has recently signed a cooperation agreement with LG Electronics, the leading provider in telecommunications and information technology worldwide, to handle and manage the implementation of LG’s media and PR strategies in the Jordanian market with the highest levels of professionalism and efficiency.

Under this agreement, Bridges PR and Events will be in charge of designing and implementing LG’s media campaigns, developing tools and methods to enhance LG’s relationship with diverse media institutions, expanding LG’s media role on all levels, in addition to boosting LG’s brand name in the local market in line with the Company’s strategy that aims to lead both the Jordanian and regional markets.

Commenting on this agreement was Bridges PR and Events’ Managing Partner, Mr. Falah Al-Sughayer, “Bridges PR and Events will create and develop a comprehensive package of programs and activities that will proactively enhance LG’s brand presence in media and marketing efforts. We are delighted with this agreement, which will bring value to both parties and achieve its set goals.”

“Bridges PR and Events will utilize its years of experience and expertise for the success of LG’s media plans and strategies. Our highly-qualified team will bring such success with all means and methods possible,” added Al-Sughayer.

Moreover, Bridges PR and Events’ Public Relations Consultant, Mr. Bashir Mraish, expressed, “We will actively work to bring about the success of LG’s media and marketing campaigns. We hold ourselves accountable to implement the latest technologies and techniques in public relations, in order to achieve maximum brand exposure for LG in the local market and to enhance its status in the Middle East and around the world.”

From his side, LG Electronics Levant’s Managing Director, Mr. Kevin Cha, expressed, “This agreement comes in harmony with LG’s policy, which aspires to implement creative, innovative media plans. We are confident that this cooperation will help us achieve our goals, as we have deep conviction in the power of media to create a strong bond between the customer and the brand name and promote it on all different levels.”

It’s worth mentioning that Bridges PR and Events was established in 2008 to offer specialized public relations and media consultancy to its clients from companies and public and private organizations in Jordan and abroad through a range of solutions and comprehensive programs.

Bridges PR is one of the most rapid-growing public relations agencies in Jordan and most widespread on the regional and international level. Bridges PR offers a range of services that include media consultations, conference and seminar organization, crisis management, strategic PR plans for clients, media relations, awareness and social responsibility campaign launches, media coverage and editorial writing and many other key services and innovative solutions in this field.