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PURE COLORS
PURE COLORS
A screen filled with particles of vibrant colors splashing up in front of a white background. A screen filled with particles of vibrant colors splashing up in front of a white background.

The secret to Pure Colors.

The secret behind Pure Colors lies in our NanoCell technology. Nanoparticles remove impure colors from RGB wavelengths, ensuring that only pure, accurate colors are displayed on-screen.
Multicolored pixels stream down a screen passing through Nanoparticle filters after which the particle are brighter and clearer. Multicolored pixels stream down a screen passing through Nanoparticle filters after which the particle are brighter and clearer.
100% Color Consistency

Pure Colors with
flawess consistency.

LG NanoCell TV displays Pure Colors with high consistency from wide viewing angles thanks to Nano technology. Color consistency is a representation of display consistency in terms of color and lightness. Certified by Intertek, LG NanoCell TV delivers a high Color Consistency recorded as 100% by CIE DE2000 across 18 color patterns with a viewing angle of ±30°. In other words, this means that LG NanoCell TV displays colors richly and accurately even when viewed from wide angles.
Two LG NanoCell TV ‘s side by side showing an image of hands holding multicolored dye particles from a front on and an off-center viewing angle. The picture remains consistently vivid and accurate from both angles. Two LG NanoCell TV ‘s side by side showing an image of hands holding multicolored dye particles from a front on and an off-center viewing angle. The picture remains consistently vivid and accurate from both angles.
*Certified by Interteck that 100% Color Consistency measured to CIE DE2000 with 18 color Macbeth patterns with viewing angle ±30°.
*100% Color Consistency is not supported on the NANO85 50-inch model. It is supported on all other sizes of the NANO85 model, and all sizes of the NANO90, NANO95, and NANO99 models. All models supporting 100% Color Consistency have been certified by InterTeck.
Deep Black with Full Array Dimming

Pure Colors enhanced
with deep black.

LG NanoCell TV completes the picture with deep blacks that expertly complement Pure Colors. Full Array Local Dimming technology features multiple dimming zones located directly behind the TV screen. These zones can be independently controlled to enhance black levels for greater detail and added depth in dark scenes. More precise backlight control also helps to prevent backlight bleeding and halo effect for greater contrast and a more detailed picture whatever you watch.
A rear-view of a woman and young child watching a firework display. The image is split down the middle: the left side shows the background grey and colors faded as seen on conventional LCD TVs, the right side shows blacks deeper and colors more vivid as seen on LG NanoCell TV. An image split down the middle showing different TV dimming technology. The left side shows Edge dimming, the right Full Array Dimming. More detail and sharp definition is shown on the right. A rear-view of a woman and young child watching a firework display. The image is split down the middle: the left side shows the background grey and colors faded as seen on conventional LCD TVs, the right side shows blacks deeper and colors more vivid as seen on LG NanoCell TV. An image split down the middle showing different TV dimming technology. The left side shows Edge dimming, the right Full Array Dimming. More detail and sharp definition is shown on the right.
*Full Array Dimming is supported on all sizes of the NANO99, NANO95, and NANO 90 models. It is only available on the 86-inch NANO85 model.
*Compared to conventional LG's UHD TVs without NanoCell Technology.
*Images simulated to enhance feature understanding.

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Real 8K

Pure Colors in full resolution.

Pure Colors look better than ever in Real 8K. That's because LG NanoCell TV offers approximately 33 million densely packed pixels for a high-resolution display — the higher the pixel density, the better the resolution. Combining a high pixel density with a near-perfect contrast modulation level, the 8K display elevates Pure Colors to deliver a stunning, high-quality picture that exceeds the CTA definition for 8K TV.
The top left segment of a TV screen showing a brightly colored chameleon against a leafy background. Below the image are smaller images of the chameleon's eye showing the difference in detail in Full HD and 8K resolution. The top left segment of a TV screen showing a brightly colored chameleon against a leafy background. Below the image are smaller images of the chameleon's eye showing the difference in detail in Full HD and 8K resolution.
Text against a black background showing change in clarity at different contrast modulation levels. Text against a black background showing change in clarity at different contrast modulation levels.

Certified 8K Ultra HD.

According to the CTA, when defining resolution the contrast modulation (CM) value must be 50% or more. The higher the CM value, the clearer the image. With a CM value of 97.8%, LG NanoCell TV exceeds international standards, making pure colors even clearer.
*CTA (Consumer Technology Association): A standard and trade organization representing more than 2,200 consumer technology companies in the United States.
*CTA certification is given to a product that complies with the official industry requirements.
*Only available on 8K models.
*CM values based on 65NANO99 models tested by LG internal research.
*The CM value mentioned is tested in horizontal.
AI 8K Upscaling

Everything upgraded
in Pure Colors.

LG NanoCell TV takes Pure Color to new heights, letting you enjoy any content in breathtaking 8K resolution. The AI processor uses deep learning algorithms to analyze what you watch and transform non-native 8K content into stunningly immersive 8K. The upscaled image is sharper with noticeably higher levels of definition and detail, even when viewed on our biggest screens.
Side by side image of redbrick city buildings. The image on the right is sharper and clearer, showing how the image would be improved with AI 8K upscaling. Side by side image of redbrick city buildings. The image on the right is sharper and clearer, showing how the image would be improved with AI 8K upscaling.
*Image quality of upscaled content will vary based on the source resolution.
*Only available on 8K models.
*Images are simulated to enhance feature understanding.
Built-in Video Decoder

Full support for
Pure Colors in 8K.

LG NanoCell TV has your 8K needs covered. The built-in video decoder provides support for various codec types, including AV1 and HEVC. This gives you the freedom to enjoy 8K content from a range of sources, including local media, YouTube, and other streaming services.
From left to right an image of a man in hiking gear standing on a rocky mountain; a dark scene of a boy standing in front of a tunnel emitting red light; and a woman in a blue dress holding a sword against a white background. From left to right an image of a man in hiking gear standing on a rocky mountain; a dark scene of a boy standing in front of a tunnel emitting red light; and a woman in a blue dress holding a sword against a white background.
*With AV1 you can watch the latest 8K videos on YouTube. Support for HEVC provides coverage for other streaming services and local media playback.
*Streaming may require a software update after purchase. 8K content availability may vary and 8K playback requires a high-bandwidth internet connection.

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A panorama of Pure Colors.

Everything that makes LG NanoCell TV superb is elevated with an Ultra Large Screen. This massive, high-resolution display makes all your favorite content even more immersive.
An image of a flatscreen TV mounted on a grey wall next to a floor to ceiling window showing a cityscape. A lamp stands to the left of the TV and the screen shows a hiker on a snow-covered rock against a blue sky with clouds. An image of a flatscreen TV mounted on a grey wall next to a floor to ceiling window showing a cityscape. A lamp stands to the left of the TV and the screen shows a hiker on a snow-covered rock against a blue sky with clouds.
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