A.My name is Bianca Lee-Chang. I am a European PR Specialist and work at LG's European Headquarters, based in the UK.

A.My role involves coordinating PR activities across our 14 European subsidiaries, providing support and strategic operation plans to all local PR Managers.

A.I work with all four of LG's product divisions, and am based in the European Headquarters because it’s the umbrella organization for all 14 European offices.

A.I was attracted to LG because it’s a developing company that has grown a great deal over the past five years—and continues to show great innovation and growth throughout the world.

A.I have only been at LG for three months so far, so I haven't got my teeth into any big projects yet. I'm sure this will change over the coming months, though.

A.As part of the European Marketing Team, my primary goal is to build a strong marketing network across Europe, in order to elicit greater synergy and impact through our PR activities and marketing output as a whole.

A.I am 43 years old, married with two children, hold an MBA degree in Human Resources, am fluent in English and have a fair understanding of Spanish. I'm Brazilian, and I live in a big city called São Paulo.

I developed my career by working for local companies in Brazil, in the fields of cable TV, banking, training and development, strategic compensation, labor and union relations, benefits, and personnel administration. I've been working in human resources for around 22 years.

My main strengths include: the ability to work in fast-changing working environment; a sound understanding of business concepts; the ability to influence others to achieve business objectives; am highly cost/benefit-oriented.

I’m dynamic and entrepreneurial. I work well in a team, have good leadership and decision-making skills, am flexible, and am a good coach.

A.I'm responsible for HRM, HRD, and Labor at the Brazilian headquarters here in São Paulo, and support AZ and SP. My main role is to focus on strategic HR issues such as the definition of polices, performance management, and organization. This includes treating the company's employees as partners in the application of human resource polices and exceptional team management. In addition, we must maintain a set of human resource tools that enable us to act as a pioneering company, while maintaining the flexibility and dynamism required to incorporate change into the environment.

A.LG Electronics Brazil: Sao Paulo Office — Headquarters (Administration, Sales and Marketing); Manaus Factory — Home Electronics; Taubate Factory — IC and IT; TOTAL EMPLOYEES: more than 5,700.

MANAUS — HOME ELECTRONICS: Product portfolio (TVs — conventional, projection, LCD, and plasma; DVDs, audio equipment, air conditioners) TAUBATE — IC and IT: Product portfolio (monitors, optical devices, CDMA mobile phones, GSM mobile phones)

A.Before I joined LG, I was looking to work for a multinational company, and to do something totally different from anything I'd ever experienced before. I wanted a company that would embrace change, be flexible, take the environment into consideration, grow quickly, and have a powerful brand-impact on the market.

A.First and foremost, I feel like I belong to the LG family and it’s one I'm proud to work for. Secondly, I like being part of a team that is positively influencing the company's presence in Brazil—and what's more, it's great to have the opportunity to use my experience to contribute to the company's success in other countries.

A.In the near future, I will be planning and coordinating Change Management Programs where leaders and LG are encouraged to learn fast, think and act globally, meet customer requirements, and create value for the company and its employees. We need to be a flexible and well-structured organization to enhance our competitiveness. And it’s important to create an integrated environment between people and organizational areas to offer employees an excellent environment. We also need to develop and stimulate learning in order to leverage both business success and personal development—and to attract and keep talented professionals.

A.My name is Jeong Chun-Hee and I'm the manager of the Public Relations Group at LG Electronics China Holding Company. I'm a Korean-Chinese citizen, born and raised in Shenyang. I currently live in Beijing, where I moved after graduating from high school and being accepted at the Central University of Nationalities in 1991. I majored in Finance. I joined LG Electronics China Holding Company in 1998.

I worked as a secretary for three years before moving to the BC Group, where I was responsible for Home Appliance Advertising and PR. I stayed there until November 2006, when I moved to the Public Relations Group proper. I'm currently taking part in a three-month training session with the company's Public Relations Team—as a selected member of the Global Job Training (GJT) project that’s being organized by the China Holding Company.

I also got married soon after my graduation from university, in 1995; and I have a daughter who’s currently in the fourth grade.

A.I'm in charge of the China Holding Company's corporate PR. My primary duties include CEO PI, brand-related press releases, journalistic management, company press publications, and communication for the company's Public Relations Team. I'm currently the lead manager of the Public Relations department. The Public Relations Group is actually supervised by a Korean Foreign Service Employee (FSE) senior manager, responsible for all PR tasks, including Korean correspondent management, CEO PI, and ensuring that the company's communication channels remain open. I'm also responsible for Chinese press management.

My team consists of four employees, two for local press management and two for company press publications. While supervising and managing their work, I also support my senior manager in a general capacity, including CEO PI and communication.

Risk-management is one of our department's core duties. In cases of risk or crises, we are responsible for quickly summoning the departments concerned, in order to swiftly devise and implement effective countermeasures. From time to time, we assist other departments with various issues and events to better introduce ourselves to other employees.

A.LG Electronics China Holding Company was founded in 1995. The company currently manages 13 production facilities and five subsidiaries all around China, with a primary focus on telecommunications, home appliances, and IT. In 2006, the company recorded nine billion dollars in sales profit, with 85% coming from exports, and 15% from domestic consumption.

The head office for the China region is located in Beijing. The company currently houses 38,000 employees region-wide. After the appointment of President Wo Nam-Kyoun in 2006, the company adopted new strategies based on specialization, centralization, and globalization—and restructured its business fields to focus on telecommunications and home appliances. Currently, the company is working to promote its flagship products, including terminals and TVs, through dynamic marketing and advertising.

To further establish its global position, they’re also focusing on education and training. Since last year, the company has been sending its employees to developed, English-speaking countries and Korea as part of its GJT Project; and last November, The LG Business School opened in Beijing, and is now offering educational courses on a regular basis, to better support its employees and improve their performance at work.

LG Electronics' premium market strategy was highly successful in China. The company's products are better valued, and the brand is now more familiar than ever before. On the whole, sales of its premium products represent 50%.

In all, the pace is quite promising, and I expect the company to reach its targeted sales profit of 10 billion dollars (including exportations) in the China region, by next year.

A.I had known about the company since my university years. Its logo—the big, round, red smiley face, was very attractive to me, lending a sense of intimacy and familiarity. Further, I always considered my proficiency in the Korean language as a competitive asset and estimated that this would be of great advantage, both for the Korean companies and for my own personal work performance. Among such companies, LG Electronics was the one I most wanted to work for after graduating.

A.During my nine years with LG Electronics, I've always been proud of working for the company. Over the course of this time, I grew from an inexperienced junior employee into a PR manager—due in part to my own perseverance, but I definitely wouldn't be here without the company's dedicated support and the opportunities they’ve afforded me. Within my specific role in Home Appliance advertising, I’d say I've always felt a great sense of achievement upon learning about customers’ favorable reactions to our ads.

A.I have never stopped striving toward my goal of becoming the company's top communications expert. I will continue to do my best to accomplish this goal and to foster LG Electronics' premium brand positioning.

A.I am LuoBing, from the LG Electronics China R&D Center. I come from Xi'an City and I have worked in the UMTS SW1 Group since May 19, 2003. I have worked hard since the day I started and have taken part in almost 20 projects, like the G7100, the KG328, and the KG130, to name a few.

A.My job mainly involves researching mobile terminals. My responsibilities are coding audio profiles, and project management. As a Part leader, I have to do some non-development work too.

A.LG Electronics China R&D Center has only been established a short time, but already it’s completed numerous projects. Right now, they’re working on independently developing a mobile terminal. The center's management still lacks direction, and a lot of the regulations need improving. With everyone's input, though, this will improve over time.

A.LG is a great global company, covering electronics, chemistry, etc. They produce many products. They are ambitious. The LGE R&D Center was founded in 2002 and it’s a new research center for company, and I think it has a great new vision.

A.Being a good project leader is my ambition. I think I will be a good leader in future.

A.I My name is Frédéric Christophe, Standards and Advanced Technologies Director at LGEMF (LG Electronics Mobilecomm France).

A.Within LGEMF, I manage the department that is in charge of standardization (i.e. 3GPP, OMA, ETSI), and technologies assessment.

A.LGEMF has two main activities: mobile phone marketing for Europe and the European Mobile Phone R&D Center. The R&D Center itself covers: Engineering, Product Validation, Quality & Customer Service and Standards & Advanced Technologies; its main objectives are to develop SW customization for European customers, validate all mobile phones before commercial launch in Europe, manage product quality assurance and service optimization at European level, and sustain the LG strategy of becoming the main player in standards.

A.After having worked in a French Telecommunications Group for 18 years, I was looking for new challenges. At that time, LG's strong and quick success in the mobile phones market was of particular interest to me. I felt that LG was one of the very few manufacturers that would be able to master the key success factors in this line of business: technical innovation and appealing design.

A.The most rewarding thing is learning another way of thinking about business and designing products, and also discovering a different culture.

A. I think that LGE has the capability and the assets to increase its market share and profit in the consumer electronics business. I personally hope to learn more and more and would also like to enhance LGE's capacity through my own experience, competence and western viewpoint.