TV Buying Guide

How do I choose the best TV
for me?

Two women sitting on a sofa in front of a wall-mounted LG TV in a colorful living room, and one woman points a remote at the TV screen. Two women sitting on a sofa in front of a wall-mounted LG TV in a colorful living room, and one woman points a remote at the TV screen.
  • OLED, QNED or UHD—which TV is best for you? Here's your guide to finding your perfect LG TV and the soundbar to match, whether it's a smart AI TV, an immersive big TV, or an extra colorful picture.

Two women sitting on a sofa eating popcorn. A close-up side angle of the bottom right corner of a wall-mounted LG TV and an LG Soundbar mounted on the wall underneath. Two women sitting on a sofa eating popcorn. A close-up side angle of the bottom right corner of a wall-mounted LG TV and an LG Soundbar mounted on the wall underneath.

What’s most important to you when buying a TV?

Six features in individual boxes. LG OLED evo The Smartest AI shows the LG alpha 11 Processor on a motherboard graphic in the dark, lit by neon purple light from below, with colorful neon lines running across the motherboard. LG OLED evo Brilliant Contrast shows a whale jumping out of a dark ocean beneath a starry night sky. LG QNED Lifelike Color shows an LG QNED TV displaying a vivid, colorful pattern. LG UHD Best Smart TV shows an LG TV mounted on a wall displaying a movie thumbnail, Quick Cards, and logos of streaming services, with two people sat in front. Ultra Big TV The Bigger, The Clearer shows a 98 inch LG TV mounted on a living room wall. Soundbar Perfect Matching Soundbar shows a concert playing on the LG OLED evo TV, and white circles emit from the TV and LG Soundbar around the room.  Six features in individual boxes. LG OLED evo The Smartest AI shows the LG alpha 11 Processor on a motherboard graphic in the dark, lit by neon purple light from below, with colorful neon lines running across the motherboard. LG OLED evo Brilliant Contrast shows a whale jumping out of a dark ocean beneath a starry night sky. LG QNED Lifelike Color shows an LG QNED TV displaying a vivid, colorful pattern. LG UHD Best Smart TV shows an LG TV mounted on a wall displaying a movie thumbnail, Quick Cards, and logos of streaming services, with two people sat in front. Ultra Big TV The Bigger, The Clearer shows a 98 inch LG TV mounted on a living room wall. Soundbar Perfect Matching Soundbar shows a concert playing on the LG OLED evo TV, and white circles emit from the TV and LG Soundbar around the room. 

Why do we need AI for a TV?

  • AI is the brain of your TV, it's a key to improve picture and sound quality, and usability. Our smartest AI, most advanced alpha 11 AI Processor learns your preferences for mind-blowing immersion.

  • A gallery featuring 6 images of hot air balloons in the sky are shown. Two images are selected. Next, a gallery featuring 6 images of people blowing bubbles appears. 2 more are selected. A black screen appears with a pink and purple loading icon. A mystical landscape appears, and refinements appear gradually from left to right.

    See an expertly personalized image

    For amazing image quality exactly how you want it, AI Picture Wizard precisely personalizes the picture.

  • Custom soundscapes for each room

    For audio that's perfect for your space, AI Acoustic Tuning adapts the audio to your room's acoustics.

*Screen images simulated.
**'The Smartest AI' refers to AI technology based on alpha 11 AI Processor 4K.

Want a brighter, crisper TV?

The words 'BRILLIANT CONTRAST' with a soft gradient from light blue to black. The words 'BRILLIANT CONTRAST' with a soft gradient from light blue to black.
  • Improved Light Boosting Algorithm and Light Control Architecture amplify brights by 150% for a briliantly clear and radiant picture.

  • Infinite Contrast with perfect black pixels delivers stunningly sharp picture quality.

*150% brightness enhancement covers 3% of the screen, and applies to 55/65/77/83 inch OLED G4 and 83/77/65 inch OLED evo M4. 97 inch LG SIGNATURE OLED M4 is not included.
**70% brighter applies to 55/65/77/83 inch OLED G4 and 83/77/65 inch OLED evo M4. 97 inch LG SIGNATURE OLED M4 is not included.
***Brightness differs by series and size.
****Screen images simulated.
*Features may vary by model. Please see each product page for detailed specifications.

How about a Smart TV with a smarter price?

The words 'BEST SMART TV' in an orangey-yellow gradient pattern above a woman exercising on a mat in front of an LG TV. A variety of other channels are shown to the side of the LG TV in rounded rectangle graphics. The words 'BEST SMART TV' in an orangey-yellow gradient pattern above a woman exercising on a mat in front of an LG TV. A variety of other channels are shown to the side of the LG TV in rounded rectangle graphics.
  • The best choice for a multi-purpose second TV. Affordable UHD TVs bring exceptional value and quality. Enjoy your favorite content anywhere in the home.

  • An LG TV displays My Profile. The cursor clicks on the initial in the top left corner, opening the LG Accounts menu, and clicks the second name. A new My Profile screen appears on the TV with different thumbnails.

    Customize every moment with My Profile

    Discover My Profile by easily creating custom profiles for each family member with personalized home screens featuring tailored content recommendations, elevating every experience.

  • An LG TV displays My Profile. The cursor hovers over the Sports button and the text changes to 'All Sports Information'. The cursor clicks and the screen displays Sports Portal. Next, the cursor hovers over the Game button and the text changes to 'Best gaming experience'. The cursor clicks and the screen displays the Game homescreen.

    One click accesses every destination

    Experience the unparalleled convenience of Quick Card, effortlessly navigating you to your desired destination in an instant, be it your gaming haven, cherished playlists, or productive home office.

*Supported features, menus, and apps and available content may vary by country, product, network connectivity, and upon release.
**Separate subscriptions are required for Netflix, Disney+, Amazon Prime, and Apple TV+ and their related services.
***Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
*****10 profiles can be created and displayed on the home screen.
*Features may vary by model. Please see each product page for detailed specifications.

What's the best soundbar for my LG TV?

The words 'ONE EXPERIENCE' in a dark pink and purple gradient pattern. The words 'ONE EXPERIENCE' in a dark pink and purple gradient pattern.
  • Crafted to perfectly complement LG TVs, LG Soundbars ensure you experience well-balanced audio every time you watch. Enjoy an enriched LG TV experience, from incredible sound quality to ease of use.

An LG TV displaying a man playing guitar and an LG Soundbar directly underneath, with another speaker in front. An LG TV displaying a man playing guitar and an LG Soundbar directly underneath, with another speaker in front.

LG Soundbars complete your LG TV experience

  • One remote control brings instant access

    WOW Interface provides quick soundbar control from your LG TV with the remote.

  • Built-in wireless connectivity for superior sound quality

    Embrace wireless freedom with exceptional sound quality when you choose an LG Soundbar with WOWCAST.

*LG TV Remote usage is limited to certain features only.
**Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.
***Please note that the service may not be available at the time of purchase. A network connection is required for updates.
****WOW Interface Compatible TVs: OLED M4/G4/C4/B4/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80/75, NANO 80/77/75, UHD UT90/UT80/UT73/UR/UQ. FHD 63
*****WOW Orchestra Compatible TVs: OLED M4/G4/C4/B4/Z3/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80. QNED 80 support limited to 2022 and 2023 models.
******WOWCAST ready Compatible TVs: OLED M4/G4/C4/B4/Z3/M3/G3/C3/B3/A3/Z2/G2/C2/CS/B2/A2, QNED 99/95/90/85/80. QNED 80 support limited to 2022 and 2023 models.
*******The availability of WOW Orchestra, WOW Interface or WOWCAST on LG Soundbar may vary by model, region and year of release. Please visit your local LG website to find out which LG Soundbar models support these features.

Seamlessly integrate with your LG TV

Elevate your interior with our versatile, easy-install bracket, available wall-mounted or standing.
*All pictures shown are for illustration purpose only. The products' appearance may vary by actual use, settings and other factors.
**Exclusive bracket compatible with LG OLED TV C2/C3 55, 65, 77 inches, QNED99/91/90/85/80 86, 75, 65, 55 inches. The models of compatible TVs and brackets may vary depending on the region.
*Features may vary by model. Please see each product page for detailed specifications.